Reborn multinational giant

Because at present, the three major domestic operators have not even obtained 3G licenses. As one of the two representatives of mainstream smart phones in the future, the iphone will not enter China until the end of next year, and the first model of the Android system will reach 23 this month. The number was released in the United States.

The time is indeed early.The mobile IM software Fang Zhe wants to make, whether it is design concepts or product functions, can only be expressed well by smart phones.

In the domestic mobile IM market, mobile QQ is directly connected with QQ on PC, while overseas, there is no very mainstream free mobile IM software for the time being. This is the reason why IM software such as whatsapp, line, snapchat, and kaokaotalk can rise. one.

Now enter the overseas market as soon as possible, with great preconceived advantages. Relying on the services and application stores provided by other giants such as Amazon Cloud, Apple, and Android Blackberry Symbian, it is completely feasible to distribute and operate IM software globally. of.

The advantage of preconceivedness is very important. For software like IM, which has low technical and product barriers in the early stage of development, it is easy for other developers to imitate, just like QQ imitated foreign icq, and domestic Sina UC, MSN, Fetion, Yixin, Michao, Paobao, etc. nearly hundreds of chat software, in the end QQ still won.

One is that QQ's products and services are indeed stronger than other companies in the process of continuous development. The other is that it has been done early enough and the user relationship chain has been cultivated here. If the software is changed, the cost will be too much. Big, as long as other software does not have enough to attract users, then users are unlikely to migrate.

Just like later, WeChat dominated the country, but it was extremely difficult to expand its business overseas. Its user experience and usage habits are all considered secondary reasons. The main reason is that the major overseas markets have been occupied by other software. The difference is not the same. In large cases, users have no reason to change software boringly.

Now, there is an opportunity. The mobile IM field on smart phones is a blue ocean, whether it is domestic or foreign.

The market background analysis written by Fang Zhe in his business plan is more like a reflection on the future he knows.Behind the opportunities, there are also enough difficulties and dangers.

The first point is the policy issues that have tripped countless Chinese companies that want to expand their business overseas.

In today’s world, there are more than two hundred countries and regions in the world. Each country and region has its own laws and policies. When it comes to areas such as instant messaging that may touch national security, a Chinese company wants to conduct business locally. May have to face various policy problems.

To be honest, Fang Zhe was indeed a little discouraged when he thought of this. By the time Fang Zhe was reborn, China was already the world’s largest exporter, including several mainstream developed countries in Japan, Europe, and the United States. Madeinchina was everywhere. , But most of them are concentrated in cheap and low-end industries, high-end technology and high-end manufacturing, as well as communications and Internet industries. Chinese brands are rare.

I still remember that when I was in school, the book stated that Haier opened a branch in a very famous place in the United States. At that time, Fang Zhe was still depressed that if a company opened a branch, it could be written in the textbook. Then he would also open a big branch The company might also show its face in textbooks.

After slowly growing up, Fang Zhe understood the reason. Since the decline of modern China, we have been far from the West in the fields of military, economy, culture, and even thought. It was written in the blood of hundreds of years and generations.

To this day, every Chinese has a longing for national rejuvenation, for China to be great again, and for Chinese to stand proudly and confidently in this world.

When Fang Zhe was reborn, Alibaba had accelerated the pace of internationalization. Although there was a lot of resistance from Southeast Asia to India, and from the United States to Europe, it did achieve considerable results. Huawei in the communications field, although it cost more than ten I haven't entered the American market in 2011, but I have made great achievements in the European market.

Is it difficult for Fang Zhe to target the global market from the beginning?difficult.is it possible?may.

Many people are saying that the three domestic Internet giants bat are not purely Chinese companies, because their largest shareholders are foreign investors.

Investigate the historical reasons, mainly because the domestic VC venture capital industry was underdeveloped at that time. Start-up companies wanted to develop. After sufferings, they could only find foreign venture capital financing. In terms of policies, domestically, compared with overseas, I dare not say the most Strict, but it is indeed a strict one. Under such circumstances, overseas capital can invest in these three major companies. One of the key reasons is the future of their investment.

Whether it is overseas or domestic, the market is like an orchard, but some gardens are large and some are small. People outside want to come in and pick the ripe fruit. If you don’t bring money, it’s called stealing. The gardener can not sell you to keep it for yourself. On the contrary, if you bring money, a kettle, fertilizer or even seeds, it is easy to discuss. You can find a sapling to water the tree and wait for the results to be divided among you, or you can Find a plot of land to plant seeds, as long as the money is enough, everything is easy to discuss.

Among those whom Fang Zhe admires, RB’s Sun Zhengyi is one of them. Fang Zhe from his previous life often followed his news. This short giant who is only a few meters and a half tall has too many stories to tell. When he was at school in the United States, he made millions of dollars by selling games and patents. Later, he returned to China to start a business. After many failures, he founded the SoftBank Empire. In the evaluation of the Chinese media, he is a foolish man.

For him, what Fang Zhe admired most was his vision. He knew that RB had limited market potential due to resource and population issues, so he used part of the money he earned to invest, from Europe and the United States to China, where is the market big. , Where is his investment.

At the end of 1995, 2 million US dollars invested in Yahoo accounted for 2% of the shares. In 1996, an additional 100 million US dollars were invested to purchase 30% of the shares. In 1998, 2% of the shares were sold for 410 million US dollars. The investment made a net profit of 390 million U.S. dollars in three years. Then, in 2000, he invested in China’s Alibaba. 20 million U.S. dollars accounted for 30% of its shares.

By the time Fang Zhe was reborn, Alibaba had grown into a giant with a market value of over US$400 billion, and SoftBank was still Alibaba's largest shareholder.

Sun Zhengyi, who was not free, sold some stocks from various fields of investment, and mobilized a small amount of money. At a price of 32 billion US dollars, he bought the British chip design company ARM, a company that designs 95% of mobile phone chips on the market. , A company that Sun Zhengyi is optimistic about in the future IoT era of artificial intelligence.

Fang Zhe thought of Sun Zhengyi because the current Fang Zhe and even countless Chinese companies can learn something from Sun Zhengyi’s past actions and ways of doing things, just like the internationalization of Alibaba and most other multinational companies. The process is the same. Investing in overseas local startups everywhere is investing in the future of the enterprise, and Fang Zhe can do the same.

Of course, this is only what Fang Zhe thought of. One of the bottom-line measures to expand the international market. If possible, Fang Zhe still hopes, like WhatsApp, Google, and Facebook, in the wild blue ocean that has not yet been noticed by the giants. .