Reborn multinational giant

Policy issues are the number one issue in expanding overseas markets. Of course, there are still the most important market issues before this. Without a market, any expansion is empty talk.

Aside from the above two points, the other two issues that most companies have to pay attention to when expanding their business overseas are localization and patent issues.

Localization is a broad concept. From translation to local languages, adapting to local usage habits, and adapting to local market behaviors, many giants are here.

In the game industry where Fang Zhe is located, it is an industry that emphasizes localization.

Domestic games want to be sent overseas, or foreign games need to enter the country. From whether the game content conforms to local policies, the language translation of the game content, whether the game content conforms to the local folklore, etc., many aspects need to be considered, just like the popular cultivation of immortality in China. , Fantasy-themed games are rarely successfully sent overseas. The big reason is that most overseas users do not have this preference.

In China, there are countless cases of success or failure of overseas giants, just as Microsoft still occupies more than 90% of domestic personal computer operating systems today.The automotive sector, especially the high-end automotive sector, is mostly occupied by overseas brands.

As a rising star in the Internet industry, most of the overseas giants have been defeated.Many people attribute their failure to policies, but in fact this is a one-sided view. No matter which market the company is in, it should abide by local laws and policies, not local laws because your company will modify the former. It is much easier than the latter.

When Alibaba's Taobao rose, its biggest rival was eBay, which entered overseas. Later, Taobao defeated eBay through a series of free policies and other operating methods that were in line with the domestic market environment.

Amazon, which also entered as a foreign investment, does not pay enough attention to the Chinese market and is not well-known among ordinary people. Unlike the domestic JD Vipshop, which does a lot of brand promotion, it is full from website design to operation services. It is the cold style of the Westerners, completely inconsistent with the Chinese aesthetics. When Fang Zhe is reborn, he can only take advantage of the overseas shopping market.

Of course, Fang Zhe also knows that Amazon does not attach importance to the Chinese market because its operating model is a bit similar to domestic JD. It has self-operated products and logistics systems, which are all asset-heavy operations. There is JD.com, a rival that has grown into a small giant. It is indeed a problem that needs to be considered carefully when it spends great efforts to tap the Chinese market.

In addition, Microsoft MSN, which entered the country in 2005, initially aimed at Tencent QQ's shortcomings in the field of corporate business communications. It really made a lot of limelight. At the time, Tencent also paid enough attention to this opponent, from optimizing QQ mailbox to With a series of methods such as offline transmission of large files, MSN was knocked down with three punches and two kicks.

Later, Fang Zhe saw a story about the competition between Tencent and MSN in the "Tencent Biography". One of the things that impressed Fang Zhe most was that Tencent developed a function, from demand to the final solution, which may be completed within a day. , And MSN is affected by the characteristics of MSN's global operation. The needs of the Chinese branch need to be reviewed and reviewed by the US headquarters. There are too many gaps in communication and R&D efficiency, and they are unwilling to adjust some functions specifically for the Chinese market. , In the end can only lose Maicheng.

Google's withdrawal from China is mainly due to its uncompromising policy on the Chinese market. In the face of national security and other issues, Google's toughness is tantamount to hitting a rock with a pebble. When the Chinese market wants to enter China again, the difficulty will not be a little bit. Half a bit.Behind its so-called persistence in not doing evil, it has made a different choice in its stronghold markets such as the US and EU.In this regard, the apples made in China are far more eye-catching than it.

In the first few years of the rise of the mobile Internet, the domestic mid-to-high-end smartphone market was dominated by overseas Samsung, LG, and Apple. When Fang Zhe was reborn, domestically produced Xiaomi, Huawei, vivo, and others had regained the mid-range market and moved towards the high-end market. The market and the international market launched an offensive.

Huawei’s sales in overseas regions such as Europe and the Middle East are high. Xiaomi has become the top-selling mobile phone brand in India. Chinese mobile phones account for half of the Indian mobile phone market. Of course, due to patents and other factors, various mobile phone brands are still Through various means such as purchasing patents, we strive to enter the markets of developed countries such as Europe and the United States.

From policy to localization to patents, Fang Zhe only thought of the three most important factors for expanding the global market. For the mobile IM software Fang Zhe wanted to make, among the three issues, the patent issue was the least influential factor. Policy The problem is the most influential, while localization is the problem in the middle. It determines whether Fang Zhe can be recognized by local users and occupy the local market even if the policy allows.

After thinking about it, Fang Zhe believes that it is highly feasible to do mobile IM software. As long as it can accumulate tens of millions of users, it can sell for a good price even if it quits, and if it can accumulate hundreds of millions of users , Fang Zhe’s dream of being a giant is a matter of minutes.

In the worst case, Fang Zhe neither accumulated users nor wasted a lot of money. That’s okay. He was born again. He was only 21 years old. There were so many other opportunities. He didn’t dare to say that he was rich, he was at least a small local tyrant. It's still safe to live a young life with a taste.

Next, Fang Zhe began to think about where the money came from, regardless of how many millions he was waiting to be credited to. But at this amount of money, he wanted to expand the mobile IM business around the world, which was a bit confusing.

The original Fang Zhe just wanted to do mobile games, and at most do Android channels. Both of these should be done well. The value of billions of dollars is still fine.

However, these two are not projects that can see huge profits in one or two years. There is no other reason. The growth of these two items is too slow, at least slower than Fang Zhe wants to do mobile IM business needs, and wants to rely on these two items. It is still difficult to feed the global IM business with its profits.

In the previous life, whatsapp had to charge users because it had no money. A single user has a service fee of one dollar a year. If one billion users is a billion dollars, it seems to be very profitable, but it also greatly restricts its use. The speed of development, after all, free software is easier to spread than paid, so after selling it to the wealthy Facebook, the service fee was cancelled directly and it became free software.

"Money, money, money, the most profitable on the Internet, one is advertising, and the other is games. If there are no users, there is no traffic.

In terms of games, it will take a few years for mobile games to fully rise. The terminal games do not have that much money to develop by themselves, and the development cycle is long. If they are agents, several lucrative projects such as lol, dnf, and cf have been snatched by Tencent. And web games, yes!It's a page game!"

The brainstorming Fang Zhe happily patted the computer desk.

In 2008, the fastest-growing sub-industry of the game industry is none other than non-page games. In 2007, the page game industry was still in its infancy. In 2008, the SP industry often appeared on TV before. The service providers selling mobile phone ring tones have been reorganized, and a large number of SP industry leaders have switched to web games, relying on the traffic of the website advertising alliance, which is one of the pop-up game advertisements often seen in the lower right corner of various websites Kind of, a lively hype up the web game industry.

Various web game platforms are blooming everywhere, the more famous ones are 37wan, 51wan, 91wan, 4399, Budun, Kongkong, etc., and social games that rely on social platforms, including Kaixin.com, Renren.com, Qzone, YY Through its huge user traffic, its subsidiary Duowan has spawned the popularity of web social games.

Overseas, Facebook has established an open platform since last year, and a large number of web game manufacturers have also emerged, the most famous of which is Zynga, which was founded in 2007. In the past few years when web games have been popular, net profits have been in the hundreds of millions each year. Above the US dollar, of course, this manufacturer failed to transform in the subsequent wave of mobile games. By the time Fang Zhe was reborn, he was already in a deadly condition.