Reborn multinational giant

The reason for thinking of this is that at the moment, whether it is a physical store or the Internet, mothers and mothers are full of misgivings about the quality and safety of maternal and child products.After the Sanlu incident, I am afraid there will be another wave of wet nurses and purchasing agents.

In the final analysis, what the government can supervise is only at the enterprise level. For each mother in each family, which diapers should be chosen and which milk powder should be chosen, apart from listening to friends' introductions and watching advertisements, it is like sister-in-law Wang Nan. They asked an experienced mother in the treasure mother group.

If there is such an e-commerce platform that focuses and focuses on the mother and baby market, it has professional control and service recommendations in many aspects from product quality to brand price service after-sales, and it will definitely win the favor of many mothers.

Compared with the price advantage that Taobao can only provide, e-commerce platforms that focus on the maternal and child market will inevitably have all aspects of services and advantages that are far superior to Taobao. Most consumers cannot believe that the imported products of ordinary Taobao stores are genuine , But the NetEase Koala focused on this has been recognized by many consumers.

In the end, in the years of development, Taobao has been labelled as big and comprehensive, cheap, and the label of true and false fighting character depends on your own judgment. There is a mixed bag here, for the treasure that puts safety and quality in the first place. Moms, there is a lot of anxiety in my heart.

Thirty years have passed since the reform and opening up. Most Chinese people have eaten enough in the past, can wear it, and can do it cheaply. In the rough thinking, they have gradually changed to eat only when they are delicious, and wear only when they look good. The quality is cheap and even quality. The delicate thinking of safety first.

Therefore, in the long run, the vertical e-commerce platform focusing on the mother and baby market has huge potential. Regardless of the current trend of purchasing milk powder, it is a very huge market. In the long run, milk powder and diapers in the mother and baby market, Many products such as complementary foods, toys, early education, baby care, maternity products, etc., are in the product chain of the maternal and infant market. These vertical e-commerce companies have more advantages than Taobao, which only has price and category advantages.

Of course, in Fang Zhe’s vision, maternal and infant e-commerce is more advanced, and there are higher-level e-commerce or service providers that integrate the entire market cycle from space to time. Imagine a mother starts from pregnancy and the company starts from pregnancy. Inspection, diet advice, physical monitoring, and professional services in all aspects of clothing, food, housing and transportation are all completed through big data mining and exquisite personalized customization. That is Fang Zhe's ideal service provider.

I remember some foreign netizens said that from life to death, all the things that a person may use can be bought on Amazon, which makes him feel very scary.

However, in Fang Zhe’s opinion, this is not the most terrifying. The most terrifying thing is that all the things that a person uses from life to death are provided by a certain enterprise. A company is either a terrifying monopoly machine, or it has really achieved the ultimate in service, making consumers unwilling to choose another one.

At dinner, Fang Zhe talked to Zheng Siwen and Wang Nan about his ideas on vertical e-commerce for mothers and babies.

Both felt that Fang Zhe's idea was a very good idea. If nothing else, just now, purchasing imported milk powder for the mothers in need is also a very marketable business idea.

The three people talked about this topic for a long time, but in the end, Fang Zhe thought of a very distressing question. Just thinking so well, who would do it?

He himself definitely has no energy and no time to do it now. The things in the previous business plan alone will be enough for him to work for several years, and he decided early that in the next few years, the core of the company should be relying on the game business. Incubating global mobile IM projects is social, and it is impossible for him to devote his energy to such laborious and time-consuming things as e-commerce.

As a rebirth, Fang Zhe is different from other entrepreneurs in that he sees too many opportunities, from social networking to e-commerce, from o2o to sharing economy, and even real estate speculation in Bitcoin and so on. opportunity.

However, Fang Zhe also understands that for entrepreneurs, it is easier to succeed if they focus on a little bit and keep their original intention to polish their core business. If you start with a big and comprehensive mind, you have to participate in everything, it will not only let yourself and the company Losing the strategic direction will waste a lot of unnecessary resources and energy.

There are many companies on the Internet that have been sick at this point, as small as Fang Zhe who forgets his name and only knows the story, as large as Yahoo Baidu, a large company with a large enough volume, when Fang Zhe is reborn, Yahoo's core Internet business has been sold at a low price, and the only remaining value is the Alibaba stock in your hand.

Baidu began to seek transformation from the mobile Internet era. Because of the isolated nature of the search business on the mobile Internet, Baidu had to find the next core business that could bring growth to Baidu.

From the initial application distribution, to the o2o that later claimed to have smashed 20 billion, and then the driverless and artificial intelligence AI, for a tens of billions of dollars in the company, the core strategic business has changed again and again in a few years. It is unthinkable.

I remember that President Li of Baidu was interviewed by CCTV and said that he couldn't sleep at night because of too many opportunities. His situation is a bit similar to Fang Zhe now.

But at this point, Fang Zhe feels that he is more wiser than him. No matter how many opportunities there are, he can find what he likes. Whatever he wants. Perhaps such a strategically swaying leadership thinking is also that Baidu’s market value has been unable to exceed 100 billion. One of the reasons for falling out of the first echelon of BAT.

Fang Zhe, who had been thinking about it for a long time, said with emotion:

“We’re talking about it here, but it’s no use just what we say, no matter how good the idea is, no one will do it.” He and Zheng Siwen are planning to start a company, and his sister-in-law Wang Nan has to take care of the children outside of work. Inside, no one has the energy to worry about this.

"Indeed, if you don’t mind, I can talk to friends I know about this matter. I had a few friends who wanted to start an e-commerce business, but they suffered from no good direction. This kind of thing is sometimes bad. One inspiration, one idea."

After thinking about it, Zheng Siwen also felt that, as Fang Zhe said, it is a good time for vertical e-commerce to rise. It may not be realistic to build a large and comprehensive platform like Taobao, but like Jingdong, it initially focused on one There are still great opportunities in fields with large enough potential.

"I do!" Wang Nan, who had listened to the conversation between the two in silence, suddenly said, interrupting them.

Fang Zhe and Zheng Siwen both looked at Wang Nan with surprised eyes.