Reborn multinational giant

Next, Fang Zhe’s second goal is to be a well-known producer in the mobile game industry in the future, Gan Lei, a few years later, the casual game "Happy Diminishment", which is popular in China, is his work.

In the leisure mobile game market at home and abroad, there are two successful cases of match-3 products, which are the objects of admiration and learning for every practitioner in the game industry. One is "CandyCrushSaga" produced by an overseas king company. The Chinese name is Candy Legend, from its launch in 12 years to the rebirth of Fang Zhe, has been at the forefront of the best-selling list of major overseas app stores.

The number of MAU immediate monthly active users of this game exceeds 500 million, and the number of DAU immediate active users exceeds 100 million, which means that more than 100 million players play this game every day, and more than 500 million players play this game every month. .And its monthly flow exceeds 100 million U.S. dollars.

Another match-3 game is the domestic "Happy Match", with DAU breaking 30 million and MAU breaking 100 million. In the history of domestic games, any one of these two data can be counted by one hand. .

It is precisely because of these two successful cases that Fang Zhe wanted to find a producer to make a match-3 product.

And Fang Zhe insisted on finding Gan Lei, who should still be a planner at a certain company, for a reason.

Since Bejeweled many years ago, match-3 games have been popular on PC for many years, and match-3 games from home to abroad are blooming everywhere. "Happy Match" can break through in such an environment and grow into a national-level game. Mobile games are inseparable from its excellent game quality.

After "Happy Xiaoxiaole" became popular, there were countless domestic imitators, but apart from Tencent's "Everyday Love Elimination" because it appeared earlier than it, and Tencent's superior publishing capabilities, it can be even higher. Next, none of the remaining products can reach even one-tenth of its level.

It is also a match-3 game, why are these few successful?The reason is that they do so well, just like the three peaks of this kind of game. Unless you can surpass them to become the new peak in terms of game quality and other aspects, users will find this kind of game and see at first sight. Still them.

This is also the reason why countless domestic game companies that like to imitate copycats have died. They do the same products as the original creators, but they are not as good as the original creators, so it's strange not to die.

As for how to make a good game, Fang Zhe has been thinking about this problem since he joined the industry in his previous life. He has personally participated in five or six projects in his previous life. Except for the last one led by himself, the performance of the previous products are all not ideal.

Among them, there are products that follow the trend of the big hits on the market, the four-different products that make a variety of functional copycats in a leather-for-sale style, and there are products that seek a breakthrough in a certain niche type.

In the final analysis, whether you can make a good game product or not depends on the people and its production team, especially its producer, other art and technology. In theory, it is based on the producer's level of requirements. To decide.

Fang Zhe does not deny that in the big factories such as NetEase and Tencent, game production has formed a set of industrialization and industrialization standards and processes. Even if the producer's skill is not enough, they can still produce good products, but from the development of the entire game history Look, most of the well-known and popular games have a good producer behind them.

Just like Shigeru Miyamoto and "Super Mario", Hideo Kojima and "Metal Gear Solid," Wang Xinwen and "Legend of the Blade Tower" in China, Jin Tao and "Onmyoji", and even the "Glory of the King" in the fire, I'm afraid not much Players know that this is a reworked product. The predecessor is "Heroes of War". The initial test data is very unsatisfactory. After the production team carefully polished and revised it, it was relaunched and the myth of billions of dollars in monthly turnover was born. story.

Therefore, where possible, Fang Zhe still hopes that some popular games whose main selling points are non-creatives will still be made by the original team or core talents of the previous life, so as to improve the success rate of the product.

Even if the space and time are very different from the previous life, it is possible that Gan Lei has not yet the ability to manage a game project, but Fang Zhe believes that the producer and production team are still the key to the success of a good project.

If you add that Shang Zhe himself has an understanding of the gameplay and features of "Happy Dim Sum", which was successful in the previous life, I believe that there is still a high probability that this hot style will be reproduced.

Li Yifei is the key person who Fang Zhe wants to operate the web game platform. Gan Lei is the person who Fang Zhe wants to get in touch with his background as soon as possible. It depends on the situation to consider whether he should continue to practice or let him lead the team to increase experience.

As for other talents, such as technology, art, etc., although Fang Zhe has accumulated some contacts in his previous life, they may need several years to grow up due to the relationship of time. Therefore, Fang Zhe also plans to use headhunting and The way to find a combination of social recruitment.

Fang Zhe told Zheng Siwen the names of Li Yifei and Gan Lei, as well as the technical and artistic talents he needed. Even if he was looking for people or recruiting people, his contacts and channels were much better than his own. Zheng Siwen also I didn't ask much where Fang Zhe saw the names of the two people. Anyway, they weren't appropriate. They had to meet a real person to understand the situation.

On September 21st, Sunday, the day after Fang Zhe got the key to the office space, he took the subway from Zheng Siwen’s home to Xi’erqi again. Zheng Siwen’s arrangement today is to contact several talents that have been discussed before. It is good to arrange for them to visit the company tomorrow, and at the same time formally meet with Fang Zhe, the big boss.This is also the advantage of Fang Zhe's selection of Zheng Siwen as a partnership. He has to let him find these talents himself, not to mention the quality of talents. In terms of time, the ghost knows how long it takes to waste.

On Fang Zhe’s side, today I plan to rent a house near Xierqi. Next, whether it’s meeting tomorrow, buying office supplies, hiring interviews, etc., all have to be conducted in the company. Fortunately, Fang Zhe also plans to live nearby as soon as possible.

Perhaps due to habit, or perhaps because of nostalgia, Fang Zhe came to the place where he had lived for several years in his previous life, in Room 502, Unit 3, Building 2, Zhixueyuan, which is regarded as the "former residence" of Shangfang Zhe. Up.