Reborn multinational giant

At the regular meeting on Monday morning, Fang Zhe made work arrangements in the company for the next period of time:

First, Shen Liang and his team will complete the update of the Halloween version of the Fruit Games as soon as possible;

The second is the braised eggplant group. Complete the update work plan and arrangement of flappybird as soon as possible. For such a big little game, without a work plan after so many days, Fang Zhe almost doubts the working ability of braised eggplant;

Third, after the update of the new version of the Fruit Games is completed, Li Mengwei, the planner of the Shen Liang group, and Liu Taotao, a newcomer to the client program, are transferred to the newly formed three groups to serve as the producer and the client main program.

Fang Zhe had already greeted Shen Liang on this matter on the weekend, and he didn’t have any objections. After all, Huizhong has just started, and there is a shortage of people everywhere. It’s not enough to meet someone who can work. Use first where it matters.

At noon, Fang Zhe and Zheng Siwen went to pick up Li Yifei, who came to work today. The three of them had a light meal at a restaurant near the company, and then returned to the company in the afternoon to discuss the next work arrangements.

During the National Day, Fang Zhezhai made a simple web game platform development and implementation plan at home, which mainly included three pieces, one for platform construction, one for finding projects, and one for setting up an operation team.

Among the three pieces, the first piece of platform construction is technical and the simplest. At present, the technical talents recruited by the company have begun to build the platform for research and development. The person in charge of the technical department has previous experience in building similar platforms. , This part, the slowest thing is only two or three months.

The second piece is to find projects, the platform is easy to build, and whether it can be developed. The key point is whether the platform can find a good web game project. As a reborn person, Fang Zhe can only say that he closes his eyes. Can touch gold.

The third part is to set up the operation team. This is the main responsibility of Li Yifei after joining the company. He has been responsible for the sp business of Sina for several years. It is not difficult to set up an operation team, but how to do the operation well, It is also the issue they are going to talk about now.

Fang Zhe simply threw out his plan for the three modules and waited for Li Yifei’s point of view that Zheng Siwen was not responsible for this part of the company’s specific business, so he was just an observer. At most, provide suggestions.

After listening to Fang Zhe patiently, Li Yifei was silent for a moment, and said: "Mr. Fang, Mr. Zheng, during this period, I have been considering how our company’s web game platform should be developed in the future. At the same time, I studied the current market. If you don’t go with you, you can figure out something."

"Oh? Mr. Zheng and I are listening!" Fang Zhe and Zheng Siwen looked at each other and said.

Li Yifei straightened up and said, "From the current web game platforms on the market, I roughly divide them into two types, one is the 4399, which has many small games. The platform does not have large web game projects. They are all small games with simple gameplay. The profit model is also through stacking users, and then advertising to achieve traffic monetization. This is the first type."

Li Yifei saw that Fang Zhe and Zheng Siwen hadn’t spoken, and continued: “The second type is the heavy game web game platform that is rising rapidly at present. Of course, this weight is also analogous to those small games on 4399. It's still incomparable. For this kind of platform, currently there are 51wan, 91wan and so on.

The profit model of this type of platform is mainly through the operation of the game on the platform, and the recharge of the players in the game generates income.However, most of the web game platforms currently on the market adopt the mode of intermodal transportation, that is, joint agency operation. It is possible that more than a dozen platforms are pushing a game at the same time, and few platforms develop themselves or exclusively represent a game."

"These two types of web game platforms, the first type of old gameplay, I think our company does not consider, I believe that Fang Zong and Zheng also mean this." When Li Yifei spoke, he looked at Fang Zhe and Zheng. Thinking.

Fang Zhe nodded and agreed with him. 4399 has been working for so many years and has accumulated so many small games and users. If he is stuck here, he can't stand up to any storms, and the difficulty is not small at all.

"The second is to build a heavy web game platform. In the short term, we are the same as other platforms. We do intermodal transportation. As long as there is cheap traffic that can lead to users, it will not worry about making money. But" Li Yifei said but listened. Fang Zhe is depressed, why this guy always likes turning points.

"However, in the long run, with the development and rise of the web game industry, there will be more and more R&D teams and operating platforms, and the number of channels and traffic on the Internet is so large, which will inevitably lead to The cost of users is getting higher and higher. Now the cost of acquiring a user on the market is only 3 to 5 cents. The arup value of any game, which is the average income generated by each user, can exceed this number. In the future, user acquisition If the cost rises to one, two, or even five to ten yuan, I am afraid that a large number of them will die regardless of whether it is the web game R&D team or the operating platform."

Li Yifei’s analysis is the best, and Fang Zhe agrees with him. When Fang Zhe was reborn, whether it was a web game or a mobile game, the acquisition cost per user was more than 20 yuan, that is to say, the game operator If you want to get a registered user, you need to invest at least 20 yuan in costs, advertising and other aspects of the cost. If the user does not spend a dime when he comes in, then the user will be compensated. Of course, after all, As long as the average user income, that is, the ARUP value, exceeds this number, the operator earns it.

"So, I think that our Huizhong web game platform wants to survive this death screening in the future, and to develop and grow well, we must find a different way. From the beginning, we must formulate a long-term development direction and plan!" Li Yifei said After this sentence, Fang Zhe stopped speaking.

Fang Zhe understood that he was waiting for his position and asking questions, so he said directly: "It seems that Mr. Li, you have done a lot of homework, talk about it!"

After Li Yifei joined the company, Fang Zhe discussed with Zheng Siwen and left him a position of vice president. After all, the web game platform is one of the company’s current two cores, and Li Yifei is the direct person in charge of the platform, a vice president. The seat is quite suitable.

Li Yifei used to be the director of the wireless center at Sina, and he also brought a general character. Usually, his subordinates directly call him Fei Ge or Li, so I heard Fang Zhe call him that, except for the deep sigh that President Li is not like President Li. , I have no other ideas.

He continued: “You’re welcome, most of the web game platforms now take the path of death. Intermodal transportation seems to be easy to make money, but the platform itself, it’s difficult to retain users. The platform is integrated together, and finally the users are gathered in the hands of the developers, and it is enough to run into the ordinary developers. If they encounter the ambitious developers who want to operate independently, they will raise the developers and die. Myself."