Reborn multinational giant

"Moreover, there are more and more web game platforms on the market, and the competition is getting more and more fierce. The user acquisition cost of each platform is increasing. If we do the same with them, the operating cost will be higher and higher. Until one day you can't make ends meet." Li Yifei didn't go on, and if he went on, it was just a result, the platform died.

"So, I think our platform must start from these two points if we want to strengthen our survivability and competitiveness.

First, that is the players. We must ensure that players can stay on our platform. As long as players can stay and accumulate, no matter what kind of game we operate, there will be a group of potential players.

Over time, players form a dependence on our platform, not a dependence on a certain game.As long as we can provide players with fun games, it will be difficult for the player to lose or have a high probability of staying.

The second is the cost of player acquisition. I have checked the advertising of some companies that have previously done sp business after transforming into a page game platform. Basically, they are mainly distributed through various network advertising alliances, whether it is various video websites or novel websites. , News websites are some personal websites, basically all.I personally think that the current advertising model is still too scattered and too inefficient.If we can study this area well, I think the cost should be reduced a lot."

After Li Yifei said these two points, he took two sips from the cup on the tea table, and then stopped talking. He was very confident in what he said just now. I believe these two points are enough to prove to Fang Zhe. Individual ability.

Fang Zhe smiled and praised: "That's good! I agree with both of you."

From the bottom of his heart, Fang Zhe recognized the two points Li Yifei said. The first point is to accumulate users, which is basically the key for every Internet company to grow bigger. The second point is to reduce costs. From his words, Fang Zhe has already heard Two concepts that are very popular in the Internet industry in later generations are big data mining and precision marketing.

Li Yifei's past life deserves to be the boss of a listed company. Even if he has not yet started his business, his vision has surpassed many people.

"I don't know if there is a more specific implementation plan for President Li?" Fang Zhe asked. The two points Li Yifei said seemed very good, but in fact, there is only direction and no strategy, which is very empty.

"These two points have just been figured out during this period of time, and we have to study and study together how to implement them." Li Yifei also said that he has no specific implementation plan.

Fang Zhe nodded. You don't have a plan. I just started acting. I didn't have any ink in my boss's stomach. How could I be convinced?

"Let's do it, then I will follow the two points of President Li and continue to talk about what is wrong. Let's discuss corrections."

Both Zheng Siwen and Li Yifei focused on Fang Zhe. Zheng Siwen trusts Fang Zhe very much. As early as when he was still in school, discussing the development of the mobile phone industry with himself could make sense. He also analyzed the business plan before. Through the mobile Internet industry, now they are doing web games themselves, how could Fang Zhe not study.

But this is the first time that Li Yifei has directly listened to Fang Zhe’s analysis of strategic issues such as industry trends and development plans. He also wants to see how his boss’s vision and strategy are, and whether he is worthy of his dedication to follow.

"The two points that President Li just said, one is to accumulate users, and the other is to reduce the cost of acquiring users." Fang Zhe started to summarize, and Li Yifei nodded the supermarket's approval.

Fang Zhe said again:

"The first point in the front is to accumulate users. From the current situation in the industry, the reason why the platform cannot retain users is that everyone is engaged in intermodal transportation, and a dozen platforms push a game. So if players feel that this platform If not, he can switch to another platform and continue playing this game.

Moreover, only a small part of the total game users is platform-based. Larger platform developers can also provide it with a single set of servers for operation, while smaller ones can only share a set of servers, regardless of whether it is a large platform or For small platforms, it is troublesome to open a game event or update based on player feedback. Developers need to unify the opinions of more than a dozen platforms. Small platforms may not even have the right to speak."

When Fang Zhe said this, he paused and said:

""The second point is that the current platforms all want to make quick money. They guide users to split the money, and rarely consider long-term operations. Basically, everyone is tired of playing this game. Change the game to continue playing. Ads continue to guide users.

This kind of operation is simple to operate. As long as you talk to the developer about the agency, set up the server, and then advertise everywhere, waiting to collect the money, but now the advertising cost has gone up, the user acquisition cost has also increased, and the profit The space is getting smaller and smaller, and the time is longer, and it will fall into a vicious circle."

Both Zheng Siwen and Li Yifei nodded, but did not speak. The two points Fang Zhe said were nothing more than to go deeper on the basis of Li Yifei.

Fang Zhe drank a cup of tea to moisturize his throat, and continued:

"So, we also formulated strategies and plans for these two points.

First, they are all engaged in intermodal transportation, so we will engage in sole agency operations.A game is only available on our platform. Players who want to play this game can only come to our platform. Then we can keep the players very easy to operate, and the developer will have a great say.

Second, to do long-term operations. The purpose of doing long-term operations is to keep players on our platform instead of games. For example, we can launch a rich user system that contains players’ personal information and game information. Recharge information and so on.

We can rebate through recharge. If the player recharges 100, I will give him 50. VIP service. If some local players have any problems in the game, our VIP channel will solve them online for 24 hours. Even if the player needs it, we can also launch a special high-end Accompany play service and so on.

Anyway, the purpose is to make the player dependent on our platform. He wants to change to another platform. Well, this game can’t be found on other platforms, or after going, he will charge one hundred yuan, and the platform is a dime. If you don't give it to him, then do you say this player is willing to go there?

Of course, the two I mentioned can only be regarded as superficial methods. Looking up to the source, we can think of these two points. Can other platforms not think of it?Not necessarily, but there are still many platforms that are engaged in intermodal transportation, and few of them are independent. Why?

One is games. These platforms cannot find good game resources, so they can only find games from other platforms for joint transportation. The second is users. Although the web game industry has begun to explode in the past two years, the more people who like to play web games There are more and more users, but overall, there are still many fewer users than the end game. Maybe a platform is pushed down, and the number of users is not that big.In such a situation, how can we be a single generation?"