Reborn multinational giant

Fang Zhe heard Li Yifei's question, turned his head and looked at Zheng Siwen, and said: "We don't know how to do social networking. At least in recent years, President Zheng and I have no such plans."

Fang Zhe said that he would not be able to make social networks, that is, sns products. This was heard in Li Yifei's ears, but he thought that Fang Zhe did not plan to make social products. After all, besides social networks, are there other social products that can be done?At least Li Yifei couldn't think of it.Fang Zhe's answer can be regarded as a relief to Li Yifei's military spirit.

The failure of making friends with Sina gave him a psychological shadow on social products. He was afraid that Fang Zhe would also have the idea of ​​making social products. He wasted his energy and resources to toss in vain. Sina is a big business and is not afraid of tossing. Huizhong is really going to Such tossing, I am afraid that it will be over in a few years, so this time I quit, isn't it a chicken fly.

Fang Zhe didn't care why Li Yifei asked such a question. He could probably guess the reason in his heart. It was nothing but fear that he would go out of the tiger's mouth and enter the wolf's den.Fang Zhe took two sips of the tea on the table and continued:

"Now that we know the cause of the first problem, let's go back and consider the second point. The reason why these SNS social networking sites are open platforms and introduce many social games is to enhance the interaction between users. Cultivate the stickiness of users, so whether it is the introduction of game choices or their website's own resources, they will tilt in the direction of social games.

Therefore, social games should also be a game direction that Huizhong cannot fall behind in the future."

When Fang Zhe said this, Li Yifei asked with some doubts: "Fang, apart from being a web game platform, do we also do research and development?"

Fang Zhe looked at him and said with a smile: "Our parent company can not do web game R&D, but we can invest in studios or some small game companies to do R&D. After all, our platform strategy includes IP customized games and we don’t have our own. R&D channels are not acceptable."

Li Yifei feels that Fang Zhe’s strategic stall is too big, but he wants to make Huizhong’s web game platform unique. It seems that there is no other way except Fang Zhe’s method at the moment. There is another objection.

However, for the social games Fang Zhe said, how could he not know about social products before, but he has not been optimistic about such products, and believes that such products are nothing more than promotion platforms to increase users and increase user stickiness. The profit of the game cannot be guaranteed.

Therefore, according to the principle of thinking about the future of the company, Li Yifei has problems and said:

"President Fang, I have to ask you one more point. As far as I know, the arup value of social games at this stage is very low. Doing the same amount of web games is far less profitable than doing other heavy web games."

Fang Zhe smiled at him. He was quite sure of Li Yifei's attitude of daring to ask questions directly. Although he is the head of the company, he is also a rebirth and knows everything about the future, but he still hopes that whether it is Zheng Siwen or Li Yifei in the company Wait for the high-level staff to ask questions about Fang Zhe's decision.

In this way, Fang Zhe can not only answer the questions for them, but also establish the prestige of his own boss in decision-making, and also invigorate the decision-making atmosphere of the company’s senior management. Although Fang Zhe is a rebirth, it does not mean that every decision he makes is Right, with other senior leaders asking questions and correcting them, he can better correct and improve his decision-making and be a better boss.

Fang Zhe said: "It is true that the Arup value of social games at this stage is low, but this does not mean that the ARUP value of future social games is also so low, even if we increase the value of this arup by a dime, through these social sites The huge number of users can also be magnified many times.

Social games can be considered as one of the casual entertainment games. This type of game is destined to have a very low ARUP value. However, at the same time, it also has the biggest feature that distinguishes it from other types of games, which is the number of users. The ceiling is high.

As long as the game is fun and social enough, the acquisition cost of a single user will become very low. Maybe a player sends a link to invite us, and we will get a user, so its ARUP value is relatively low. Yes, other types of games have high ARUP values, but the user acquisition cost is not low.

Moreover, in fact, we do social games, making money is one of them, and another very important purpose is to accumulate users and improve our operational capabilities.

Generally speaking, the user base of social games is very large. Although we are making games for social networking sites to help them grow users and increase user stickiness, it does not mean that these users are worthless to us.After all, the platform is only the entrance. Although they also have a certain right to speak in the content update and operation of the game, we will eventually take the majority.

In this way, for such a large user group, we can completely use the game as a platform and use a set of data systems to train and tap users. For example, if some players have a high payment rate in our games, then our system can determine They are high-quality users, we can borrow their gaming behavior, analyze their payment psychology and payment reasons, and then improve the payment rate of our games accordingly.

The larger the number of users, the higher the accuracy of this behavioral data analysis. Even if the payment rate is only increased by 0.01%, the overall profit will be magnified many times by such a large user base.Similarly, with such a large user group, if we have a new game online, as long as we promote it in this game, the user acquisition cost of another game can be almost zero.

So, with so many users, we can't just make money from players recharging and paying in the game. In addition to players paying, there are many hidden values ​​that can be tapped.

In my opinion, the most valuable thing for Internet companies is not products or the like, but users. Which company has more users, and which company has a higher market value, the greater the company's potential."

Fang Zhe said that while persuading Li Yifei, he was deeply recognized by Li Yifei and Zheng Siwen, especially the last sentence, Internet companies are the most valuable users.

Looking at Internet companies at home and abroad, after so many years of development, it is basically like Fang Zhe said, which company has more users, and which company has a high market value and great potential. Microsoft occupies more than 95% of the world’s personal computers. Operating system, so those who have computers are basically Microsoft users, so Microsoft is one of the multinational giants that dominate the world. The same Google, Amazon, domestic Tencent, Alibaba, and Baidu basically follow them in terms of market value. Pegged to the number of users.

"So, like other web games, we can also hand it over to studios and small companies for research and development, but operations and users have to stay with us, and we can’t just stare at these domestic social games. Websites, foreign ones, facebook, myspace, etc., we have to do it too!"