Reborn multinational giant

The game played on Li Yifei's computer is a game that every post-80s, post-90s, post-70s and post-60s netizens have played or are familiar with, "Happy Farm".

Back then, this game was popular all over the world, suitable for all ages!From China to the United States, from elementary school students in seven or eight to sixty and seventy-year-old old ladies, anyone who can play a computer has basically come into contact with this game.

Li Yifei watched Fang Zhe staring at the game on his computer, and said: "President Fang, this is a new social game on Kaixin.com. The name is Happy Farm. I was invited by my friend to play it two days ago. I was busy stealing food when you knocked on the door just now!"

"Stealing food!" In Fang Zhe's memory, what a long term this is.

Fang Zhe quickly walked to Li Yifei’s computer and looked directly on his account. Everything was so familiar, the earth-yellow square floor, the white picking gloves, the abstract thatched hut, the simple doghouse, and a place. Wheat that is about to mature!

Fang Zhe’s subordinates clicked on various operations in the game, from harvesting vegetables to planting vegetables, from weeding to fertilizing. Fang Zhe was very experienced in every operation. Li Yifei who looked at him was stunned. Could the boss also play this game? ?Do you want to add a friend to steal his food?

While playing, Fang Zhe carefully recalled the memory of "Happy Farm".

If it's just an ordinary game player, then he may be concerned only with the stolen food that this game has blown across the country. Whether it is a student or a white-collar worker, a young person or a middle-aged aunt, almost all people of all ages Indulging in this game, many people steal from work to off work, from day to night, or even crazier. They even set an alarm clock to steal food in the middle of the night. There have been many cases on the Internet because friends stole food. And all kinds of weird gossip news such as those who fight and break off friendship, those who steal food from work and are expelled.

But Fang Zhe, a practitioner in the game industry, pays more attention to these superficial things.

First of all, Fang Zhe knew that the developer of the farm series was an entrepreneurial team of college students in Jianghai. The company's name was Five Minutes, and it belonged to a team formed by college students who had just graduated from familiar students and pooled money together.

Secondly, the game was initially launched on Kaixin.com and Xiaonei.com. Within a few months, it attracted millions of users. The registered and active users of these two social networking sites are also because of this game. There has been a substantial increase.At that time, Qzone was still a relatively closed social platform, and it could not upload apps or games from third-party companies other than Tencent like these two.

Therefore, the Tencent executives at the time quickly made a decision, found a five-minute R&D team, and bought out the agency rights of this game in Qzone at a price of 5 million. This buyout was not just like Fang Zhe and others. Signing an agency contract means that in addition to this 5 million, the company will never get a penny in five minutes, and all profits after the buyout will go to Tencent.

In addition to these domestic incidents, overseas, the American web game company Zynga bought several farming game studios abroad after the farm wind blows in China, and finally released it on Facebook in mid-2009. Once it went online, it set off a hot trend. In just a few months, it has accumulated more than 80 million game users, which is equivalent to 20% of the registered Facebook users at that time. In other words, for every five Facebook users, One has played this game.

The game "Happy Farm" has become a symbol and representative of social games in this era!

Fang Zhe simply played this game, then stood up straight, turned around and said to Li Yifei, "I might have to go to the sea immediately."

Li Yifei still wondered if Fang Zhe had played this game, whether he wanted to add his boss friend Yunyun, Fang Zhe suddenly spoke, leaving him stunned for a long time before he asked, "Why are you going to Jianghai?"

"Go buy this game." Fang Zhe answered very directly.

"Isn't it?" Li Yifei felt that his brain was short-circuited for a moment. Is the boss joking with him?

Fang Zhe nodded affirmatively again.

Li Yifei just grew his mouth and didn't know how to say it. The boss is where the trouble is. A game that has been played for a few minutes will be bought in an instant?Although this game is indeed fun, it is too sloppy!

Fang Zhe looked at Li Yifei's inexplicable expression, and said, "I will book a ticket to Jianghai later. You will be solely responsible for the affairs of Yangcheng for the time being!"

Now that Fang Zhe said, Li Yifei understood that he was not joking. He was about to ask, but Fang Zhe waved his hand and said:

"If you have any questions, wait until I come back. Zhao Gan will follow you first. I will ask the company to send a legal agent to Jianghai to meet with me. In addition, I will leave you 3 million first, and I will take away the remaining 1.8 million. The matter is according to what we have discussed before. In principle, the agency fee for all single-generation projects cannot exceed 1 million. At least one single-generation project must be won. However, the few projects I told you before are really not If it is easy to win, the conditions can be relaxed to 1.5 million, more than 1.5 million, absolutely not considered, that kind of project will let developers keep moldy!"

Under Fang Zhe's decisive statement, Li Yifei didn't ask any more questions. The two then discussed the matters needing attention after Zhe left. After the matter was negotiated, Fang Zhe returned to his room and booked a hotel to fly. Jiang Hai.

At 23:25 on the evening of November 11, Fang Zhe got off the plane alone at Jianghai Hongqiao International Airport.

On the way to the hotel by taking a taxi, Fang Zhe closed his eyes to take care of himself. This time he rushed to Jianghai in a hurry, with the goal of buying the game "Happy Farm". If he remembers correctly, this game from the previous life. It should be the beginning of November to start testing on Kaixin. By the end of 11, Kaixin has already accumulated millions of users.

Every other day, the number of users of this game increases by tens of thousands, which means that its price is rising. Therefore, Fang Zhe temporarily handed over the matter of Yangcheng to Li Yifei and came by himself. Jiang Hai.

Although it’s important to find a single-generation project, it doesn’t have much impact if it drags on for two days. For "Happy Farm", apart from the daily price increase, whether it can be won is related to the exchange. Going to the sea is an important key to opening up the page game market overseas. In the bottom of his heart, Fang Zhe hopes that he can fully prepare for the war before this farm wind blows up all over the world and not give zynga a chance.

At 0:30 in the morning, Fang Zhe, who arrived at the hotel, took a shower and went to bed. He had asked Yanjing headquarters to conduct a comprehensive and urgent investigation of all matters related to the five-minute company, including the company’s legal representative and investor relations. "Happy Farm" test data, market response, etc. I believe that when the new legal counsel from the headquarters arrives tomorrow afternoon, the preliminary survey results should be available.

At 8 o'clock the next morning, Fang Zhe, who set the alarm clock, got up on time. After washing up, he went to the hotel to have breakfast downstairs and returned to his room. He began to collect relevant information about five minutes on the Internet, combining his memories of his previous life. , Fang Zhe is preparing a detailed plan to acquire "Happy Farm".

In the afternoon, Li Zelin, a new legal agent from the Yanjing headquarters, knocked on Fang Zhe’s door. After meeting Fang Zhe’s boss, the two began to communicate in detail about possible acquisition issues and details. In addition, Li Zelin also brought them. Zheng Siwen and other senior leaders at the Yanjing headquarters.

As for why Fang Zhe suddenly rushed to Jianghai to buy this game, although the executives did not understand like Li Yifei, they understood that Fang Zhe had his reasons. After they did a detailed investigation of the company and this game, they seemed to understand too. Why is Fang Zhe so anxious? A seven-person entrepreneurial team of college students, a newly launched game, 7 days, 200,000 natural users, over 100,000 turnover, yes, very little turnover, great potential.

At 10 a.m. on November 13, Fang Zhe and legal counsel Li Zelin appeared in the residential building where the five-minute company is located. Obviously, five minutes, like many small domestic Internet companies, started their business in the residential building. This group of college students is really capable.