Reborn multinational giant

Bid ranking, Internet companies with search engines as their core business are one of the most important sources of income.

Whether it is domestic Baidu, 360 search or foreign google, Bing, yahoo and other search engines, bidding ranking is one of their most important profit models.

Of course, the same is the bidding ranking, and the ranking algorithms, search results, and billing methods of different search engines are also different.

Take Baidu, which was twice exposed by CCTV as an example. Companies that want to promote their own products can increase the bidding of certain keywords related to their own products in the Baidu backstage, so that users will have priority when searching for that keyword through Baidu. See their own products.

For example, if company A sells air conditioners, if their quotation for the keyword "air conditioner" in the Baidu background is 100 yuan, and company B also sells air conditioners, and their home does not have a quotation on Baidu background, then the user searches for "air conditioners" on Baidu. "The word, the first to be displayed, is the air conditioner of company A."

Even if company A is a little-known small workshop, there has never been any information about their air conditioners on the Internet. Even if company B is a big brand that has been selling well for ten years, netizens everywhere praise how good their air conditioners are. , The result from Baidu search is still that the air conditioner of company A is displayed in front of company B.

This is the basic method of bidding ranking currently adopted by Baidu. In general, whoever bids higher is the first to show in the search results.

This time, the CCTV news exposed Baidu at 30 minutes because of Baidu's profit-only algorithm loopholes, illegal profiteers spread false medical advertisements through bidding and ranking, causing consumers to be deceived.

This kind of thing is not just a case. Long before the CCTV exposure, many consumers complained or reported similar things online, but they have not been paid attention to by Baidu. Until now, after CCTV exposure, many consumers have been exposed. Netizens who have been cheated have stood up and blamed Baidu, which caused a lot of condemnation on the Internet and formed public opinion.

"Baidu, Baidu!" Fang Zhe read the news casually, recalling the memory of Baidu in his previous life.

Baidu was condemned by the entire Internet for similar things, and this time, when Fang Zhe came back from the previous life, Baidu's reputation on the Internet had already lost half of its reputation.

Starting from the 2008 bidding ranking crisis, Baidu later exposed several false advertisements, bidding rankings, Wei Zexi, hemophilia selling and other things, even before Fang Zhe was reborn, Baidu only suppressed The public opinion on the Internet has not fundamentally solved the root causes of similar incidents.

The reason lies in the word "profit".

Marx once said: "If there are 100% profits, capitalists will take risks; if there are 200% profits, capitalists will despise the law; if there are 300% profits, then capitalists will trample the world. all!"

Fang Zhe dare not say that Baidu’s President Li or who is the capitalist, but Baidu as a listed company, all its business models and actions bear performance pressure, perhaps these pressures come from investors who only want to make money , The investors who just want to watch the stock growth may also come from the inflated desire of everyone involved.

Regarding Baidu’s current bidding ranking crisis, although Fang Zhe was just watching the news, he thought about himself and Huizhong in his heart. If Huizhong is listed in the future, will it become a "profit only plan" like Baidu. Internet company?If this is the case, Fang Zhe would rather choose to never go public like Huawei, or he would never give up the controlling stake in Huizhong.

The car stopped at the west gate of Anyang Ligong University. Fang Zhe told the driver to let him go around at will. He came here when he was two children and got out of the car.

Fang Zhe didn't go directly to the airport, but made time to go back to school. First, he checked a few roommates in the dormitory, although he didn't know who else was staying at the school.Secondly, Fang Zhe wanted to visit Yan Xiao, the head of the department, and the purpose of the visit was to hope that he could get in touch and get to know Mr. Lei, who has resigned from Jinshan.

Fang Zhe went to the dormitory first. Except Bai Yang playing games in the dormitory, the other two Liu Xinxin and Song Nan who stayed at the school were not there. Liu Xinxin was taking elective courses, and Song Nan was preparing for the postgraduate entrance examination in the library. , This year’s postgraduate entrance examination, there is only more than a month left, and I don’t know how my sister is preparing.

Because Fang Zhe stayed for a short period of time, he didn’t call specifically for the other two to come back. He and Bai Yang chatted casually for a while, leaving behind some gifts he brought them from Yanjing, and then left to find the department head Yan. dawn.

Before Fang Zhe came back, he had called Yan Xiao in advance, saying that he wanted to ask him for help, and would come to visit him today.

Fang Zhe did not go to the office, but went to the faculty apartment. A few minutes later, Fang Zhe appeared at the door of Yan Xiao's house with a roast duck and other specialties brought from Yanjing, and Fang Zhe pressed the doorbell.

After a while, the door opened. It was the teacher who opened the door. A teacher from a nearby high school. Fang Zhe had seen him several times before, but he could recognize him. Fang Zhe cleverly called "teacher" and was enthusiastically invited by her. Went in.

Yan Xiao looked at Fang Zhe, who came in with big bags and small bags, and he didn't care. He was not a pedantic person, and there was nothing shameful about the gifts that students honored the teacher.

Fang Zhe took the seat, took the tea cup handed over by his mother, took a couple of drinks and put it on the table, and picked up the daily routine with Yan Xiao, and Yan Xiao also asked about him after he left school.

After hearing that Fang Zhe had opened a company with hundreds of people in Yanjing, both of them grew their mouths in surprise. The smile on the face of the teacher's mother was even better, boasting that Fang Zhe was young and promising, Fang Zhe said modestly It was Teacher Yan who taught Fang Yunyun.

Even though Yan Xiao has always been serious, seeing his students do this at a young age, he respects him as a teacher, and he is overjoyed in his heart.

Fang Zhe saw that he was almost talking, so he said the purpose of the trip, hoping that the teacher could introduce to meet Mr. Lei of Jinshan.

Mr. Yan Xiao and Mr. Lei of Jinshan are both graduates of Jianghan University, and Mr. Lei is still Yan Xiao’s younger brother. Although they don’t have much contact, they have met and chatted at several alumni meetings. Know, and Fang Zhe wanted to get to know Lei Jun’s ideas, as early as when Google announced the Android 1.0 version a few months ago.

At that time, Fang Zhe thought that if he could, he hoped to promote Mr. Lei to start Xiaomi earlier, so that domestic mobile phones might have greater achievements than in previous lives.

It's just that Fang Zhe was busy starting a company at the time, and there was no capital worthy of Mr. Lei's attention. Even if they knew him in advance, they might still regard themselves as their roots.

The previous generation of Xiaomi was established in April 2010. At that time, Nokia was turbulent in the global market. Samsung took advantage of the situation and ate most of the market left by Nokia.If Xiaomi can be established earlier, not to go overseas to seize the foreign market, at least domestically, it can block the entry of Samsung LG and other products earlier, and if Xiaomi and other domestic mobile phones have greater achievements than previous generations, Huizhong I believe this Chinese company will have a lot of help when going overseas.

When Fang Zhe was reborn, Xiaomi had already begun preparations for an IPO, and the capital market valued Xiaomi at more than 60 billion U.S. dollars and less than 100 billion U.S. dollars. This valuation volume has been compared with the b in the bat at the time. That is, Baidu is in the middle, that is to say, Baidu has used 18 years to reach the valuation, and Xiaomi has used it for 8 years, showing the success and deeds of Xiaomi.

Fang Zhe’s real goal is that he can’t tell his teacher Yan Xiao directly. He can only say that he wants to get to know Mr. Lei to expand his social circle and get to know some people in the Internet industry. After all, Mr. Lei’s influence in the domestic Internet industry is also ranked. On the number.

Yan Xiao listened to Fang Zhe’s explanation, but just smiled and didn’t say too much. Although he knew Lei Jun, he was not too familiar with him. If his students were really young and promising, he would be willing to be a teacher. Under the old face, help.

However, these have to be answered after he has investigated Fang Zhe’s details. Although Fang Zhe said how he started a company in Yanjing, after all, this was just what he heard from his mouth. He didn’t know the real situation. , How dare you just pull it in front of President Lei to let you know, Wan Fangzhe is just bragging and lying, then his old face is not necessary at all.

Fang Zhe knew that Yan Xiao could not reply to himself immediately, so he also said that when the teacher got news, he would just call himself. After that, the three of them chatted casually for a while, and Fang Zhe planned to leave. The mother also wanted to keep Fang Zhe for dinner, but Fang Zhe refused on the grounds of catching a plane.

After Fang Zhe left, Yan Xiao who closed the door asked his wife, "What do you think?"

"What do I think? You are a good student, young and promising, and you know how to be filial. If only I had such a student, it would be great." Obviously, the teacher and his mother liked it very much.

"I mean, do you think what he said is true, or is he talking nonsense?" Yan Xiao asked again.

The mother's face was angry, and she said: "I said Yan Xiaoxiao, I don’t know what to do. You can make up such a story for me to listen to. Come, make up what your company does, how many people there are, where is the company, and its main business What is it, come on, you tell me a full set."

Yan Xiao looked at him, his wife was right, he was really in the head, and if Fang Zhe really made up such a big lie, then as a teacher, he can only say "admiration". .