Reborn multinational giant

From the opening of the public beta server at 10 am on December 13 to midnight on December 14, a total of 40 sets of servers have been opened in "Legend of Marfa". Including the previous 20 sets of servers, a total of 60 sets of servers have been opened, of which 50 The group server is full.

Based on an average of 20,000 full servers per group, on the first day of the public beta of the game "Legend of Marfa", more than 1 million users were imported from the entire network. This data directly refreshed the current page game industry. A new benchmark for volume.

On December 13, the total turnover of "Legend of Marfa" also exceeded 10 million, reaching over RMB 12.24 million. On average, the daily turnover of each group of servers exceeded RMB 200,000, and the per capita arup value was over RMB 12. The arup value will be put in a few years, it will definitely not make a penny, but now, the whole network is spread, the acquisition cost per user is only fifty or six cents, putting aside advertising into operations and so on. Cost, net profit of a single user is around 10 yuan.

In this case, every new user of "Legend of Marfa" means that Huizhong has earned 10 yuan. Of course, aside from the 5:5 share with the developer, Huizhong’s actual net profit is also It is about five yuan for a single user.

However, this is also very good. After all, this is just the first day of the server. The influx of players is large, the level is low, the payment points are low, and the arup value is also low. As the player’s game time increases, the game There are more and more payment pits, and the arup value will be higher and higher.

In the previous life, for a mature legendary game, the user's arup value was more than 100. Ten years later, the acquisition cost of a single user in the web game industry was more than 30 yuan, and the arup value was lower than this number. Losing money games, the more famous "Divine Comedy", which has a monthly turnover of more than 100 million yuan, has an arup value of more than 500. In the mobile game industry, "Glory of the King", which has earned more than one billion for Tencent a month, has an arup value of more than 300 yuan. .

The game data of "Legend of Marfa" is very good. Other games on the Zhongle game platform are basically not bad. The worst data is the slg game that Fang Zhe won for 50,000 yuan. , There are more than 10,000 registered users in a single day, and the turnover exceeds 50,000 yuan.

As for the entire Zhongle game platform, more than 1.3 million users were imported that day, with a total turnover of more than 15 million.Regardless of whether it is a user or a stream, the majority of the platform is counted in the unique game "Marfa Legend" promoted by Huizhong. However, for other intermodal games, Huizhong also has a part of advertisements, so in general it is similar to other intermodal page games The platform is the same, it is not lost, and because of the superstar advertising endorsement of "Legend of Marfa", many players who are attracted by the advertisement but do not like legendary games like "Legend of Marfa" are diverted to the Zhongle platform. In other types of games.

Among them, Fang Zhe went to the south to win the first intermodal transport agency game "Hegemony World", with more than 20,000 registered users in a single day and more than 300,000 daily turnover. This data directly exceeds the original contract agreement between Huizhong and Jieyou. That is, Huizhong promises to introduce no less than 20,000 users to the game "Conquest for Hegemony" every month, and the arup value of this game is indeed quite good, about 15 yuan per person, even surpassing the "Mafa" recommended by Huizhong. Legend" this game.

Of course, in the long run, it’s not easy to say whether the arup value of the two games is higher or lower, and the total revenue of the game is not only determined by the arup value. The arup value is lower, and the game with more game users can also be In terms of revenue, casual games are basically this kind of games with low arup value and a very large total user base.

Compared with heavy games, casual games have a wider audience and more potential users. For example, Huizhong’s upcoming "Happy Farm" will be launched overseas, "Fruit Xiaoxiaole" that will be launched in the future, and the previous "Happy Xiaoxiao" "Small Fun", "Defend Carrot", etc., all belong to this kind of game.

The first day of the "Legend of Marfa" public beta has achieved such brilliant results, and the first battle of the Zhongle Page Game platform has also achieved fruitful results.

From the entire network to the entire web game industry, this has caused a storm.

The first is the Baidu search hotspot on December 14th, the Hong Kong celebrity endorsement game, the online game No. 1 Shenhao, the funeral family, three hot words related to Huizhong, ranked third and seventh respectively in Baidu search hotspots And the twelfth place.

When netizens click on these hot words, they will jump to Baidu's search results page, including Sina, Netease, and Sohu.Various news websites such as Tencent, gossip websites, entertainment websites and game websites basically include news related to these hot words.

And the headlines of these news are also how to attract attention.

"Hong Kong superstars go to sea endorsement game, what is the face of the star?"

"Shocked! A certain Hong Kong star earns millions every day, the reason is unexpectedly"

"The spring of the game industry? The superstar endorses the game, and the number of registered users exceeds one million in a single day!"

All kinds of news on the Internet bombard netizens who wake up to watch the news in the morning. From news comments to Baidu Tieba, netizens talk about these news.

Netease netizen sorrowful: "Gu Tianle actually endorsed the game advertisement, he is no longer my male god!"

Netease netizens spend one world at a time: "Made makes one million in advertising in the morning, and I will be a star in the future!"

Sina netizen Lv Tianxia 20134: "A flower of 100,000 is also worthy of being called the No. 1 Shenhao? Xiaobian, have you ever heard of the wind chasing the wind?"

UC netizen No. 23 old hooligan: "Shocked! The funeral family turned to a new game!"

Baidu Tieba netizen Xia Qingguang: "Owner, you are the child of this game!"

Sina Weibo netizens, no, Sina Weibo has not yet appeared!

News and hot topics on the Internet have injected a stronger wave of traffic into the "Legend of Marfa" and the Zhongle game platform, and coordinated with Huizhong's game advertisements on the entire network. On December 14th, "Legend of Marfa" 80 sets of servers were newly opened and the number of new registered users exceeded 1.5 million. The entire Zhongle game platform imported nearly 2 million users. The total turnover of the entire platform that day also reached a new peak of more than 20 million yuan.

The entire web game industry was shocked!

On Monday morning, at the headquarters of the web game platform giant 51wan, CEO Liu Na convened a meeting with all senior executives. As one of the few female CEOs in the game industry, Liu Na has always been known as an iron lady in the industry, and her wrist has always been vigorous and vigorous. .

Now Zhongle, a little-known web game platform, suddenly emerged from the eyelids of the entire industry, and broke the industry record in minutes, as if a sudden emergence, approaching the posture of the first platform in the web game industry.

"Let's talk about it! How much do you know about this public music?" Liu Na leaned on the boss chair, knocked on the conference table with a pen, and spoke.