Reborn multinational giant

This confident tone of the middle-aged man made everyone present at the meeting, especially CEO Liu Na, a lot of peace.

To be honest, the sudden emergence of this web game platform called Zhongle really caught them by surprise and confusion. Otherwise, Liu Na wouldn’t have just arrived on Monday morning and would have called them a meeting to discuss this matter. .

Now, the middle-aged man not only simply understood the reasons for the sudden emergence of this platform, but also put forward a very pragmatic response plan.

"Mr. Li, do you mean that we will be the sole generation in the future?" a young executive sitting opposite the middle-aged man asked.

The middle-aged man, known as President Li, glanced at him, then glanced around the people in the conference room, and said: "Yes, the advantage of the single generation is that the cake can be eaten by one person. In the past, we were due to traffic problems. , Whether it’s a good game or a bad game, we have to transport a game together with many platforms. In this case, it is difficult to establish our own competitive advantage barriers, and we can only fight traffic channels and networks with other platforms. Resources.

Therefore, the user acquisition cost in the industry is also getting higher and higher. When we first entered the web game industry, the average user cost was only two cents. Now the user cost of our own channels has risen to more than 50 cents. A little bit has more than one piece. If we continue to develop in this situation, our profit margins may become smaller and smaller. This is very unfavorable for our long-term development in the future!"

Li Juan, who was sitting next to him, finally had the opportunity to speak again: "I think we can, like the Zhongle platform, retain part of the intermodal games when the main single-generation game is promoted. Although the single-generation game is good, the number is small after all. For a game platform, with just a few unique games, many users may be lost because they can’t find the type of game they like to play."

Many people at the meeting nodded and agreed with Li Juan's point of view.

Next, all the participants expressed their views and opinions more or less. From the adjustment of operational strategies to advertising and celebrity endorsements, various possible solutions were put forward for discussion.

When there was a heated discussion in 51wan's office, Fang Zhe was also convening a group of generals in Huizhong's large conference room.

Unlike 51wan, which is currently only a pure web game platform company, Huizhong currently includes two core businesses: mobile game development and web game platform, so the content of the meeting is also important first.

The next most important thing for Huizhong is to go to the United States to participate in Apple's excellent R&D business forum.

All senior executives including Fang Zhe attached great importance to participating in this symposium. First, it was the first time that Huizhong participated in a symposium in the same industry as a company representative. It represents the first external image of Huizhong.

The second reason is that the participants in this forum are all well-known big game manufacturers such as Sega Konami. How Huizhong responds appropriately on such occasions represents the future relationship between Huizhong and these peers.

The third is that Apple’s purpose for holding this symposium is that the description on the invitation letter is concise and concise, only that it hopes to discuss the future improvement direction of appstore with outstanding developers and further strengthen the cooperation and exchanges between the two parties.

Regarding the first point, it was decided after all the high-level discussions that the two leaders of Huizhong, Fang Zhe and Zheng Siwen, will go to the United States together. This is the first time that Huizhong has left the company at the same time since its establishment. On business trips, discussions and explanations on all aspects of the company’s affairs are extremely cumbersome.

As for the second point, how to deal with other manufacturers in the industry, the decision after the meeting and discussion is only two words, low-key!

Compared with the big game companies participating in the conference, Huizhong’s current "Fruit Games" has been on the appstore for nearly two months. I believe many manufacturers are right. This dissatisfaction, if Huizhong is a big company at the same level as them, they will complain at most.

However, Huizhong is now only a small company. When such a small developer has stepped under its feet, their faces are already very dull. If Huizhong shows up at this symposium again, it may be peered tomorrow. Squeezed out, there is not even a scum left behind by the powerful capital and influence of these big factories.

The third point is that Apple’s purpose for holding this symposium. Although Fang Zhe has the memory of his previous life, he never remembered any news about the symposium. On the one hand, it may be that Fang Zhe did not notice the relevant news. On the one hand, it may also be because this kind of symposium is of a small scale, and only Apple officials and some outstanding developers, outsiders can’t know.

And the result of Fang Zhe and Huizhong's high-level discussions on this point is to strive for the best interests. I believe that all the participating developers should have the same idea.

The matter of going to the United States was properly discussed, and then, the matter of the web game platform was finally put on a motion.

Li Yifei opened the report in his hand and spoke first:

"Mr. Fang, Mr. Zheng, let me first report on the general situation of our Zhongle platform since the public beta two days ago.

We worked overtime last week, and since we rushed to the platform's public beta on Saturday, as of 0:00 this morning, the entire network has placed advertising resources on more than 50,000 sites.

In the two days, the entire platform imported 3.34 million users. Among them, our exclusive game "Legend of Marfa" imported 2.52 million users and other games imported 780,000 users.

There are more than 40,000 users. Although they followed the advertisement and registered on our platform, they did not enter any game.

As of 0:00 today, the total revenue of the whole platform is 36.37 million, of which the total revenue of "Legend of Marfa" is 30.56 million, and the revenue of other games is 5.81 million.The arup value of "Legend of Marfa" is 12.12 yuan, and the average arup value of other games is 7.4 yuan.

The game with the highest arup value among all platform games is the slg game "Battle for Hegemony" that we cooperated with Yangcheng Jieyou. The arup value is 17.5 yuan. This game has imported more than 50,000 people in two days, and the total turnover is 920,000.

The lowest arup value is the casual game "Legend of Flying Fish" that we cooperated with Shenzhen Feiyu. The arup value is only 2.4 yuan. This game has imported more than 70,000 users in two days, with a total turnover of 170,000."

Regarding the running data of the public beta of the Zhongle platform in the past two days, except for Fang Zhe and Zheng Siwen, and Li Yifei, the person in charge of the page game platform, other senior executives did not know before. At this moment, I heard Li Yifei report the company’s page game platform Zhongle, two More than 30 million flows were created in a day, and everyone was shocked.

Executives like Chen Yimei seldom worry about the company's specific business. At this moment, I heard that the company's web game platform has created more than 30 million sales in two days, and the trace of entanglement left in her heart has completely disappeared, even if she was listed before. The company, but that's it!

Shen Liang, who was only promoted to the head of the mobile game R&D department by Fang Zhe, originally thought that he and the mobile game department were the only pillars of the company. Even if the web game platform is developed, it is unlikely to surpass the mobile game. , This is not the case.

The two-day turnover of the page game platform exceeds the one-month turnover of the mobile game R&D department. Although these data are not aside the cost and the total turnover divided with the developer, I am afraid that the status of myself and the mobile game department in the boss and the company It is inevitable to drop.As the person in charge of the mobile game department, I have to fight back no matter what!

"The arup value of "Battle for Hegemony" is so high?" Fang Zhe, who heard Li Yifei's brief report, asked in surprise.