Reborn multinational giant

"Well, on the first day of the public beta, the arup value of this game was only about 15 yuan. By yesterday, the arup value of the old district had risen to more than 20, because it was averaged with the new district, so it was only 17 yuan." Li Yifei, who knows the operating data well, gave an answer.

Fang Zhe listened to his explanation, nodded, and said: "The potential of this game is pretty good. You can consider putting more in the future. When putting resources on other games, we also watched the adjustment of their respective game data. The "Legend of Marfa", with such a large number of users, can maintain this arup value, which is pretty good."

Li Yifei agreed with the agreement: "Indeed, legendary games have appeared in China for several years, and the user audience is already very wide. This time we are advertising on the whole network again. Many players are playing such games for the first time. The data retention is pretty good.

The average retention rate of the next day we opened on the first day was over 40%, and the high one could reach 60%. The overall user activity was very high. Yesterday, there was a red [ruling] in the 42 district. , I heard from people in our department that the player who hit this piece of equipment has sold the account on a third-party platform, and the transaction price is 80,000."

Fang Zhe is already very satisfied with the page game that claims to be in the ghost zone within 3 days of opening the zone. Fang Zhe is already very satisfied with the retained data. Sure enough, it is still the wild era of the page game industry. The probability of going down is very high. Ten years later, a certain page game opens a new zone, and the next day you can find 500 players in the whole zone, it is considered a good game.

As for the player account that Li Yifei said and sold 80,000 for the ruling, it has nothing to do with Fang Zhe. He played the game the day before yesterday. He entered the first zone where the server was opened. The ruling that broke out was also given. Fatty pretends to be forced. As a big boss, he never has time to play games. The account of "Burial of Love_Tianwang" is probably only a legend in the game forever.

"How is the data model construction? This time the whole network has been installed for advertising, and a lot of data should have been collected!" The use of big data systems to optimize operational efficiency is one of the operational strategies set by the Zhongle platform from the beginning. Fang Zhe is also very concerned about this.

Li Yifei replied: "It has already achieved a little effect. We have already optimized a lot of advertising yesterday from the first day. For a platform with high user quality like Qidian.com, we have already increased it yesterday. Advertising efforts."

"Well, this area must be continuously optimized and adjusted. The first period of time is the period of time for the fastest improvement in operational efficiency. We must hurry up and find out a set of mature promotion channel system and advertising plans as soon as possible to occupy the market and channels as soon as possible. , To improve our bargaining power in many aspects such as R&D and advertising channels!" Fang Zhe said in a summary, and then said:

"Our data in the past two days is not bad, but the real battle has just begun, and other platforms can't just watch us take away users and traffic. They must fight back.

Therefore, we must also adopt corresponding strategies, take it seriously, maintain the excellent situation we have opened, and ensure the leading advantage of our platform. When President Zheng and I come back from the United States, if our total platform turnover can exceed 100 million, I will give everyone a good deal. Host a celebration banquet!"

The corresponding strategy mentioned by Fang Zhe was not discussed at this meeting. This is the core secret of the operation of the web game platform, and has no specific relationship with the business that many people in the meeting are responsible for. Discuss at this meeting.

After the company-wide high-level meeting, Fang Zhe convened the heads of the web game platform department and the mobile game department for separate meetings.

In the page game platform department, the content of the meeting is mainly to determine the main work of the next stage of the page game platform. The first is to improve the data system, improve operational efficiency, reduce user acquisition costs and increase profit margins;

The second is to attack quickly. Huizhong is not short of money now. Before other platforms can react, it will get more exclusive rights to good quality games. There is a proof of the current "Legend of Marfa", I believe it is better than that. It’s much easier for Zi Fang Zhe to talk about cooperation in the south. In addition, Fang Zhe also mentions a few game names and company names that will make a lot of money in future generations. Of course, there are also some less profitable or even losers. This is purely Used to mix people's eyes and ears;

The third is to accelerate the establishment or investment of Zhongle's own web game R&D team, expand the game themes and types on the platform, and accelerate the development of custom game projects based on several novel adaptations that have been contacted before;

The fourth is celebrity endorsements. Different celebrity agents are selected for different games to carry out all-star endorsements.

In order to reduce the cost in this respect, Fang Zhe also specially prepared a list of names of celebrities who have been popular in the past year or two. Although Fang Zhe didn’t remember a few, just a few are enough. In March next year, Honglei Sun, who was on fire due to the TV series "Latent", Yao Chen, who just made a little fame because of the filming of "Wulin Gaiden", Yang Mi, Liu Shishi, etc. who became popular because of the TV series "The Legend of Sword and Fairy III" and "The Palace".

Now they are not as popular in the next few years, it is easy to talk about endorsements, and the endorsement fees are much cheaper than in the future. Fang Zhe made a big stroke and signed him for a few years. Anyway, he only wrote a few people. Even if someone else recognizes his name, he thinks it is his own wise eyes and knows the bead, and he can't doubt it.

Even Fang Zhe thought about whether he should invest in a cultural company, movie and TV stars, and which ones would make a big deal, which would be a business that won't lose money.

After the page game platform had a meeting, Fang Zhe convened a meeting with people from the mobile game department. In addition to Shen Liang, the general manager, the producers of various project teams also participated in the meeting.

Four mobile game project teams, one group of "Fruit Games" Christmas version has entered the full test stage, the second group of braised eggplant responsible for this group, flying parkour game "Superman" development work has only completed one-third Around, Fang Zhe just let him calm down and polish the game patiently.

Three groups of Li Mengwei’s "Fruit Conqueror", because it uses the mature match-3 gameplay on the market, there is no difficulty in development. The simple version has been completed, but if it goes online, I am afraid it will still be available in January next year. Up.

The last four groups are separated from the Shen Liang group. In terms of research and development combat effectiveness, they are second only to the group where the "Fruit Games" is located. They developed the "Don't Step on White Blocks" based on Fang Zhe's general creative plan. "Now the comprehensive test has entered the finalization work, and it is expected to be online in two days. Unfortunately, Fang Zhe may not be able to witness it personally at the company because of his going to the United States.

Although this game is simple to make, like work on art materials, basically any rookie art can do it, but the investment is not small, the reason is that it involves various game music, Huizhong spent a lot of effort and money to buy For the authorization of these music, nearly 500,000 has been invested in this item alone, which is higher than the cost of personnel development.

Fortunately, in the first version, most of the songs are free songs like Jingle Bells and Blue Danube, which are famous at home and abroad but don't need money, otherwise the boss will have to patiently figure out whether the cost can be recovered.

In the afternoon Fang Zhe was holding a meeting, and the door of the conference room was knocked by Li Wen. After Li Wen came in, he brought him a very surprising news. The boss of Yangcheng Jieyou, Zhu Yajun, actually came to visit him personally!

"Hey, what is he doing?" Fang Zhe thought for a while, and then seemed to think of something, the corners of his mouth raised slightly.