Reborn multinational giant

120 An Apple Call

Of course, Americans are not all mindless SBs. On the first working day morning after New Year’s Day, Fang Zhe had just arrived at the company to convene a high-level meeting to study how to deal with this public opinion crisis in the United States. Secretary Li Wen knocked on the door of the meeting room. Said that he received a call from Mary, the assistant secretary of Apple's chief operating officer Cook. He has confirmed the identity of the other party and the other party hopes that Fang Zhe can answer the call.

After listening to Li Wen's report in surprise, Fang Zhe said to the dignified senior executives in the office: "Mr. Zheng will preside over the meeting for me first, and I will go out to take a call."

As Fang Zhe looked at Zheng Siwen on the right, he nodded slightly and Fang Zhe stood up and walked out of the meeting room.

Fang Zhe originally thought that the other party wanted to answer the phone by himself, perhaps because Cook wanted to talk to himself, but in fact, it was not the case. Mary just conveyed Apple and Cook's apologies to Huizhong and Fang Zhe.

Although this public opinion crisis appears to be accusing China's Huizhong Company on the surface, it is actually a contest between Apple's competitors and some conservative forces in the United States and Apple and the forces behind him. However, Huizhong is just at this point. It hit the muzzle and became the fuse that triggered this crisis of public opinion.

Fang Zhe agreed with Mary’s statement. They had a meeting just now and they also thought that the reason why the public opinion was so big this time must be because someone was behind it. Huizhong is just a small company in China and it will not rise. At the height of the so-called stealing of national interests, Apple’s partners are more powerful than Huizhong. It is also because they have achieved results that do not match their strengths. This is what makes people jealous and being splashed by others.

Mary said that it is already off work time in the United States. She also specifically called Fang Zhe according to Cook's instructions. However, for some personal reasons, Cook could not talk to Fang Zhe in person. I hope that Fang Zhe can understand this.

Fang Zhe heard something from her words. It seems that Cook is in trouble now. However, as Cook’s assistant secretary, Mary’s words basically represent Cook’s meaning. Mary expressed hope Huizhong and Fang Zhe should not put any pressure on this. Apple attaches great importance to this public opinion incident. A special public relations team has been set up to respond to this matter. Apple will never allow any partners to be blamed and harmed because of themselves.

Finally, Mary said that Apple will hold a press conference at 10 am San Francisco time tomorrow morning, which is where Fang Zhe is located at 1 am tonight, China Yanjing time, to clarify the matter, and hope that Fang Zhe can pay attention to this by then!

Hanging up the phone, Fang Zhe thought carefully about the content of the call just now. Among them, the points that Mary conveyed on behalf of Apple and Cook coincided with the results of Fang Zhe's meeting and discussion just now.

The first point is that although this time public opinion is directed at Huizhong and Apple, it is clear that the main target is Apple. To put it bluntly, Huizhong is not worthy of the attention of newspapers at the level of Washington Post.

The second point is that Apple can never wait and die. The development of Apple’s iphone and appstore is very good now. If Apple does not stand up at this time to eliminate public opinion and clarify the facts and support Huizhong, then it will be a big company like Apple and other Apples. Cooperative users overseas will cause great adverse effects.

Anyone with a brain should be able to see this public opinion report on Huizhong. The so-called facts cannot withstand scrutiny. What Huizhong has the loopholes in the appstore, what Huizhong has insider trading with Apple, etc. If Apple doesn’t Standing up to clarify all this will only make many overseas small and medium-sized developers like Huizhong feel chilling.

Fang Zhe returned to the meeting room and briefly relayed a few messages that Mary had just conveyed on behalf of Apple. The original dignified atmosphere in the meeting room was much more relaxed.

To be honest, although many of you here are people who have experienced ups and downs, whether it is an executive like Chen Yimei who has spent more than ten years in a listed company or an old fritters like Zheng Siwen who has spent several years on Wall Street. I feel a lot of pressure on the public opinion crisis in the United States.

To put it bluntly, they still have too little energy for Huizhong and their own. Huizhong is in such a storm of public opinion, like a boat swaying in the wind, and it is in danger of being destroyed at any time.

Just now when Fang Zhe went out to answer the phone, Zheng Siwen even started to deliberately or unintentionally guide everyone to discuss whether Apple might suspend cooperation with Huizhong due to the pressure of domestic public opinion in the worst case. Huizhong will be promoted overseas. Whether the international version of "Happy Farm" will also be implicated, etc., and even whether Huizhong is considering a full withdrawal from the United States and making every effort to consolidate the related businesses of web game platforms in China.

This is not because Huizhong is completely incapable of responding to this crisis of public opinion, but with Zheng Siwen’s character, everything is considered defeat before victory. If you plan for the worst from the beginning, the result will always be Better than this.

Fang Zhe looked at the more relaxed atmosphere of the high-level people, and tried his best to guide everyone in a good direction in the tone of the meeting. For example, because of public opinion reports, the two current "Fruit Games" and "Don't Step on White Blocks" On the contrary, the number of downloads and registrations of the game has increased considerably. I don't know what the feelings of those who have been jealous because of jealousy in this public opinion.

In addition, the accusation of public opinion this time can be regarded as throwing Huizhong and Apple into a trench. As long as the crisis can be overcome, the relationship between Huizhong and Apple may be further improved in the future. Huizhong’s future development may have many benefits.

There is an old saying in China that we rely on misfortune and good fortune. Fang Zhe thinks that this is the situation in Huizhong now. Now that Big Brother Apple wants to come out in person, the several solutions they discussed in the meeting just now will wait to see the situation. Talking.

After the discussion on dealing with the public opinion crisis ended, Fang Zhe began to listen to the work reports of various departments during this period. These days, he and Zheng Siwen are abroad, and the company still has a backlog of many things that only the two of them can decide.

At the end of the meeting, Fang Zhe explained that what happened in the United States this time is only known to the senior executives present, and there is no need to pass down to make the company panic. Now that New Year’s Day has just passed, the time has entered 2009. The common employees have been extremely passionate about their work during this period.

Due to the short period of time and the reason of the wall, most ordinary employees of Huizhong did not know that their company's foreign business was in serious crisis. On the contrary, the free game "Don't Step on the White Blocks" released by the mobile game department for a week Nei has reached the top of the free game list in the United States and many overseas countries and regions, and the best-selling list is second only to "Fruit Games".This result has made all the employees of the mobile game department unprecedentedly enthusiastic. Many ordinary employees of the mobile game department have calculated in private how much the bonuses of the "Don't Step on the White Blocks" project team will have?Hundreds of thousands, hundreds of thousands?

The Nima project team has only been established for more than a month. This is the rhythm of double or even triple wages every month!