Reborn multinational giant

As for the reason why David convened the meeting, the operation and maintenance personnel who participated in the meeting seemed to have guessed, because they also detected this abnormality.

Therefore, after David asked what happened, all the operation and maintenance personnel successively told what they had learned.

First of all, it is not just the abnormal user growth that Owen said. The number of active users, the number of user friendship chains, the number of dynamic links, and the number of dynamic links have all increased in varying degrees.

For social products such as Facebook with hundreds of millions of users, both statistics and monitoring data are extremely large and cumbersome. However, David, based on his own experience and the situation reported by everyone, began to investigate one by one.

First of all, for their most worried spam registered accounts, monitoring and statistical data show that the registered accounts in the past few days have a very low IP repetition rate. This can be easily eliminated first, but now many companies that register spam accounts are clever. , It is still very simple to change the IP, so continue to follow the registration information of these accounts and the active dynamics after registration.

After investigating them one by one, David and the others finally found one thing in common with these accounts. These accounts have registered for a game called "HappyFarmVille" on Facebook.

Then other operation and maintenance personnel also successively reported accounts with abnormal friend relationship chains, and also registered for this game. Accounts with an increase in the number of dynamic releases and dynamic links basically have this characteristic.

Now, the problem is very clear. The reason for the abnormal data must be related to the game or the company behind the game.

At this time, the problem is not limited to their operation and maintenance personnel. Next, they need to communicate with the operation personnel. Their operation and maintenance are mainly in charge of the maintenance and monitoring of the facebook platform to ensure the normal operation of the platform.

Involving specific operational information, such as which games are connected to the platform, what version updates are there, what activities are done, what advertisements are released, etc., are all responsible for the management of the operation staff.

David asked his subordinates to make an investigation report. After the report came out, he took the report and went to the operations department to find Facebook's chief operating officer Shirley Sandberg.

As one of the few female executives on Facebook, Shirley has worked in the US Treasury Department. Before joining Facebook in March last year, she was already a vice president of Google.

For Shirley's ability, David admired very much. Since she joined Facebook, this startup company, which was founded more than 4 years and has a valuation of more than $15 billion, has finally begun to make a profit and transformed into a social giant company.

When David gave this report to Shirley, Shirley, based on his simple report, combined with the analysis of the report, can basically infer that almost all the growth in the data situation comes from this game.

This situation has not been unavailable in the past. Since the establishment of Facebook’s open platform in 2007, many users have come to the platform to play games. The emergence of the platform has also greatly increased the activity and activity of Facebook users. Stickiness, and this, has also made the war between facebook and mysapce more and more clear.

Shirley immediately deployed personnel to conduct a detailed analysis and investigation of the game, and then met to discuss whether to take the next strategy.

Two days later, when this abnormal growth became more and more obvious, the number of registered users of Facebook has increased by more than 50% over a few days ago, and the investigator's report has also come out.

After detailed analysis by the operating staff, this social game has a lot of active user stickiness, and now there are signs of viral spread. More than 1% of users on Facebook have registered for this game. In addition, this game is on Google Websites such as Yahoo have also placed advertisements, so in addition to users' spontaneous communication invitations, some users are also led from advertisement links on external sites.

According to Facebook’s current total global users, 1% have more than 1.5 million registered users, and these users are rare active users, so in the next meeting, almost all the participants think that they should be right This game has a certain resource tilt.

The so-called resource tilt is to put part of the website and platform traffic and other resources into this game, because under normal circumstances, the website traffic and other resources are stable, and the amount of traffic devoted to this game means that Traffic input in other places is less, and this is the so-called resource tilt.

In addition, although some people have suggested that further cooperation should be carried out with the developers and operators behind this game, this proposal has not been passed for the time being. The reason is that even 1% of users are not enough to let The senior management believes that cooperation with developers and operators should be further strengthened.

It’s fine if the other party is a well-known big company, but according to their back-end filings, this company is just an ordinary game company registered in Yanjing, China, although some of them recognized that it was in the US technology circle some time ago The Chinese company that has made a lot of noise, but in the eyes of the senior management, because of the uproar, it shouldn't cooperate with this company in a big way.

Therefore, the proposal to strengthen cooperation with Huizhong was shelved. Shirley only asked for a certain amount of resource tilt for this game, specifically in terms of traffic performance, that is, to actively push advertisements for this game for a small number of users. In Shirley's view, these pushes should have been bought by other companies with money. They are willing to push the game for free, which has already put a lot of cost.

With the involvement of official Facebook personnel, the international version of "Happy Farm" has become more and more popular on Facebook, and Shirley is also happy to see that the previous upward curve, after they made adjustments to the resource tilt, has In order to increase by a larger margin, she had to be proud of her wise decision-making.

However, if resources are further tilted, I am afraid that a higher-level management meeting will be held. Although she is the chief operating officer of Facebook, the resources that can be mobilized are also limited, and the company must strike a balance between profitability and growth. , Otherwise her performance will not look good.

At the same time, the popularity of the international version of "Happy Farm" on Facebook has not been limited to ordinary Facebook users, including many celebrities and celebrities, who have gradually played this game under the influence of this atmosphere.

The new popular female singer, Taylor Swift, is one of them. Since her second album "Fearless" was released in November last year, this album has dominated the US Billboard Albums chart.

The US Billboard is the most authoritative list in the pop music world in the United States and even Europe. It can occupy the top spot on such a list, and it has been on the list for more than 8 weeks. This is enough to show the popularity of this album and Taylor Swift's super popularity.