Reborn multinational giant

When Taylor learned that Katie’s dynamic popularity surpassed her, he fell two glasses angrily, but the entertainment circle was like this. There were not a few people who depended on other celebrities to slap their faces. However, Taylor did not expect this today. The person who was beaten in the face turned out to be his turn.

This is really unreasonable. Uncles can bear it, sisters-in-law can not bear it. As a star who relies on popularity to eat, how can she bear it? If she wants to go back, does it make outsiders feel that she is afraid of her.

Moreover, the entertainment industry is not afraid of tearing, it is afraid of not being forced to tear, as long as standing on the side of truth and justice, tearing has always been one of the best means to increase popularity and fans.

Therefore, after discussing and communicating with the operation team in detail, Taylor started a counterattack, and this Facebook popularity battle between her and Katie became the headline of entertainment news, and incidentally also made a lot of "HappyFarmVille". Free advertising.

While the Facebook operations staff found that this tearing battle had brought higher registration numbers and community activity to Facebook, the operations staff of Huizhong Jianghai Studio also learned of these things.

Although Jiang Che had believed that the international version of "Happy Farm" could have a good user base and active users after talking to Fang Zhe, he did not expect that the user growth rate of this game would be so fast. fast.

On the first day of the public beta on January 10, the ads they placed on Google, Yahoo, and of course focused on Facebook began to take effect. After only 8 hours, the number of user registrations exceeded 300,000. At that time, he was also with Yanjing headquarters. Li Yifei, his immediate superior, reported the situation, and the situation also explained that although the number of registered people is large, the payment data is not optimistic, or bluntly speaking is very poor, compared to their advertising investment, that little money is not worth it. Mention.

Later, Li Yifei called to tell himself what the big boss Fang Zhe meant, and he also understood that the boss already knew the game’s data in his heart, so he didn’t worry too much, and concentrated on O&M operations and follow-up. Research and development work.

Since the public beta for more than a week, this game has more than 3 million registered users on Facebook, and up to now, the user growth trend shows no signs of abating, even because I heard that there were two female stars in the United States a few days ago. Because this game is tearing up on Facebook, their game has also benefited, and the number of registered users is increasing every day.

The payment data he was worried about before, as expected by the boss, has slowly begun to increase, not only due to the growing number of users, but also due to the in-depth development of this game after the novice period. Gameplay, all kinds of rare seeds, all kinds of tools, dogs, houses, decorations, etc., a variety of props, paid "pits" have slowly opened up to Facebook users who are addicted to growing vegetables and stealing vegetables. Minions.

Nowadays, the per capita payment for each farmer is nearly US$0.8, which means that since the first week of the public beta, the game has had more than 2.4 million turnovers, and the unit is still US$.

As the user base grows larger and the growth curve shows no signs of weakening, the total user base is increasing. At the same time, almost all players who registered early have passed the novice period, and their level has gradually increased. The urge to tempt them to pay is More and more, I believe that next week's turnover data will definitely be much more than now.

The entire Jianghai R&D team and operation team have fallen into a state of complete madness. Now the entire operation team has been divided into three shifts, serving users 24 hours a day. Except for the large number of users, most of their game users Both European and American users are also one of the reasons. Because of the time difference, when most players report problems, it is late at night on the Jianghai side.

In order to ensure timely response to the players, after communicating with the Yanjing headquarters, Jiang Che also divided the operation and maintenance personnel into three shifts, morning, afternoon, and evening. At the same time, the employees were paid. , Welfare and subsidies have also doubled.

Four days ago, Fang Zhe came to Jianghai Studio to inspect again. It was also when the two big stars Taylor and Katie were torn on Facebook. After learning about this, Fang Zhe felt that Huizhong should not borrow this. It's really silly to get home.

Therefore, just after Fang Zhe returned to Yenching after driving with them, the R&D team rushed to work in three shifts. It took three days, which was equivalent to the usual 9 working days, and hurriedly carried out a game update, because It is a web game. All the updates are performed by themselves. As long as the game server is updated in the background, the user will be able to see the updated content next time he enters the game. This is much simpler than the mobile game.

The content of this update is mainly to launch a variety of lists that stimulate players to compete, such as friend gold coin ranking, friend rank ranking, farm like number, popularity ranking, etc. various lists, lists, etc. Once it came out, the judgment was decided. It was originally just a battle between Tyler and Katie, and later it became a popular battle between Facebook All-stars. Your idol ranks behind my idol, but that doesn’t mean you. Is home idol not as good as our home idol.

Fans and celebrities can’t bear this kind of thing. While they scolded game makers for being cunning, they also started to help various idols, giving dog food and decorations to those who had money, and stepping on the farm if they had no money. Brush something like.

And the emergence of these lists has evolved from a popularity battle between top stars to a battle between friends, colleagues, and Facebook circle of friends. For most ordinary players who do not follow stars, they do not care about which star. How popular they are, but they care about their popularity in the Facebook circle of friends, just like when facabook was just emerging, at that time everyone was popular to see who has more dynamic likes, who has more visitors and so on.

Now, this kind of battle has been transferred to the newly released "Happy FarmVille" game. One is that most players who have been exposed to this game like and play this game, and the other is because this is a current trend. Everyone is comparing this, don't you look like you are not gregarious?

As a result, more and more showfarms have appeared in the Facebook dynamic circle. Many people show their farm level, clothing, crops, gold coins, and various rankings in the Facebook dynamic circle. The farm style can be regarded as completely spread among the European and American netizens that Facebook can cover.

From the beginning of the US where only ads were placed, to later because of celebrity fans all over the world, and then the official facebook began to lead this trend. From the United States to Europe and other places, Facebook users in various countries also followed this The trend played this game.

The well-known American entertainment magazine "American Entertainment Weekly" quoted news reports and commented: "The winter has not yet left, and the American people have entered the farmland!"