Reborn multinational giant

This is not the only report about "HappyFarmVille". In addition to the entertainment news reported when Taylor and Katie were torn apart, this game was mentioned in many entertainment news reports. The game industry is concerned about the development of the game industry and the dynamics of technology companies. The news circle has gradually begun to report this trend that this game has rolled up.

Many game news websites and game magazines are commenting that this game has brought a trend on Facebook. Does it mean that the spring of social games has arrived?

Various websites quoted and reported various analyses. Some people think that this game is just a flash in the air. After a few days, it will not be very popular. Others analyze that the gameplay depth of this game is very sufficient, even if you play a few times. Months, users are unlikely to get bored.

Of course, there is a better way. I don’t know where I dug the information about the game’s development company. Although the game’s developer and other information are not marked in the game, Facebook has not publicly announced the development of this game. However, it’s obvious that these people have done a good job. After the developers and operators who broke this game turned out to be the China Huizhong Company, which was sprayed by the "GameInformer" magazine some time ago, many peers in the game circle have The jaw dropped in shock.

Isn't this company doing mobile games?Why are you starting to engage in page games now?Is something wrong?Just do it as a web game. It’s done so well for Mao, and he also came to the United States to operate and make money. Is this specifically to beat the American colleagues?

The colleagues in the gaming circle have different mentalities, and some are not convinced. They have contacted relevant news websites and plan to guide public opinion again like the last time. Last time, Apple Fire Fighting supported them. What about this time?Could Facebook also stand up and speak for you?

Facebook does not have the strong influence of Apple in the industry. Apple has already become famous in the American science and technology circles in the 1970s and 1980s. At that time, it led the trend of a generation of personal computers. After Jobs returned, today's Apple can be said to be in full swing. In addition, Apple's shareholders and the forces behind it are also spreading across the United States and even the entire European and American regions. If you want to attack its opponents, you have to weigh the timing and grasp every time you make a shot.

But now Facebook is different. Although in the eyes of the outside world, this is a hot star startup company, but the few words startup company means that it is young and weak. Facebook has been in existence for several years. In the several crises encountered, each time the founder Mark Zuckerberg's continuous apology and rectification were used to slowly eliminate the influence and public opinion, which is like Apple. For the last public opinion crisis, Jobs did not bother to show up.

Because of this, some jealous and bold colleagues quietly confuse one or two related game news websites and write two news articles that are biased towards negative and accusatory.

I thought that this time, like the last time, a storm of public opinion against Huizhong could be set off again, but it is obvious that those who did this did not understand what happened last time?

In the last public opinion crisis, although Huizhong and Apple appeared on the surface, in fact, anyone with a discerning eye could see that it was an attack against Apple, and Huizhong just happened to be a target of leverage. This time, there is no higher level. Some authoritative news media, etc., do not bother to report these news about Huizhong. Yes, they don’t look down on Huizhong at all. Reporting on him is not for this company. Advertising expenses?

As for the news that issued those two tentative articles, the comments below were also full of curse.

"Xiaobian, are you sick? Are any fun games made by this Chinese company? Do you have to scold you as long as the games are made by this company? Don’t you want us to play fun games? ?"

"SB editor, let's collect the money. You are traitorous all day long. Go back and throw away all the things madeinchina in your house. I'm curious what else is left in your house?"

"I saw that the editor's name is Milgram. I searched on Facebook just now and I added all the people named Milgram to my friends. I will have to steal all their dishes later."

"You are too slow upstairs, I've already stolen them all, and put a few bugs on his farm."

"This editor is eye-catching, everyone is gone and go back to collect vegetables!"

"The editor has a disability, the identification is complete!"

Under the blame from netizens, this tentative storm of public opinion did not blow up. Compared with the niche mobile games last time, this time Facebook farm style, but connected with many Facebook users. , Let them not play games for the so-called "patriotism", how about freedom?What about democracy?Do you still want the votes?

The storm of public opinion against Huizhong has not blown up, but the farm wind on Facebook is getting more and more fierce, and myspace, which is fighting against Facebook, is a little bit unable to sit still at the moment. According to their operations staff, it has been more than a week in the past. In the past time, the user growth of the facebook platform has nearly doubled than before, and it has increased by nearly three times compared with the user growth of their platform.

Originally, their social battle with facebook has almost lost the market, whether it is from global promotion or user registration, activeness, user experience, feedback, revenue and other aspects are not winning, now this gap is because of "HappyFarmVille" And the emergence of this farm wind has become bigger, how can they sit still.

The operators discussed and the executives had a meeting. In the end, the executives passed a plan to contact this Chinese company and let them also enter the myspace platform. If possible, it is better to cut off their operations on Facebook, so that they will fail and I will rise. , Maybe they can get a game back.

Therefore, the conditions given by the top management can be said to be very generous. Not only is it not like the Facebook platform, which draws game revenue sharing, but in the bottom line, they are also willing to pay for the loss of their non-facebook operation.

When myspace executives flew to China with this plan, Zynga, a new star company in the American social gaming industry, couldn't sit still.

Their company, whose main business is to operate social games on the facebook platform, was also founded after Facebook established an open platform last year. Now the emergence of Huizhong "HappyFarmVille" has attracted most Facebook users to act as "farmers." At the same time, several games operated by their company suffered considerable losses.

The platform is so big, there are so many users, and so are social games. If users play yours, they may not play mys. How can this work?

Therefore, zynga also met quickly to formulate a set of plans. Their plan is very simple, one word, "copy", since the farm is so popular, then you can do one yourself, and in order to launch it online as soon as possible, the company has contacted A few companies that have been doing farm game games before have almost one or two of their products that are almost on the line. If a change is made, one month if it is faster, or two months if it is slow, their own products will definitely be available.

Although I don’t know how far "HappyFarmVille" can develop in two months, and whether the farm wind will continue to be popular, but they are not afraid of ten thousand and just in case, it is impossible for them to stop being popular because of this game. Don't do it now.

According to their investigation, a game called "Happy Farm" in China, which was the first to make farm games, has been popular since it was launched in November last year and has become more popular in China. It is also inferred that "HappyFarmVille" "The farm wind brought by it cannot be stopped easily.

However, how to make its future products beat "HappyFarmVille", and come from behind. This is a matter that requires careful planning and consideration. Zynga's senior management met again and again. In the end, the ideas and plans gradually developed and they worked well. Well, after two months, the "Happy FarmVille" research and development company Huizhong, who is now smiling happily, may have to cry by then.

The clear currents or undercurrents directed at Huizhong quietly surged.