Reborn multinational giant

First of all, Fang Zhe sorted out the current development status of all Huizhong's businesses. At present, Huizhong's main business is web games and mobile games.

It has been about two months since the public beta of the page game platform in December last year. In addition to the steady growth in the flow, the operational capabilities of the operating team have also undergone preliminary tempering.

From discussing the game with R&D and discussing cooperation, discussing modification opinions to the online operation of the game, etc., the operation team has basically worked out a set of standards. According to this set of standards, it has been improved and enriched, and there should be no major problems. .

The big data system that was originally developed to reduce the operating cost of the web game platform has now become an operational weapon for the web game department. The advertising on the same channel and the cost of Zhongle’s delivery are only three to one-half of the cost of other web game platforms. The profit margin saved by this is not insignificant.

Today's Zhongle page game platform has become the first domestic peer-to-peer platform with a monthly turnover of over 100 million and the first platform single game with a monthly turnover of 50 million. This makes Zhongle the dark horse of the year in the industry. It also allowed other competitors to start various big moves around Zhongle.

First of all, 51wan, the original leader of the web game platform industry, announced that 51wan would also operate in a single-generation and combined transport mode after half a month after the main player launched "Legend of Marfa", and it has already cooperated with Jianghai and Shenzhen. The two developers have reached a cooperative relationship. On New Year's Day, 51wan launched two unique games at the same time. According to the survey feedback from Li Yifei and the web game operation department, the two games were tested in three days. Achievement of more than 20 million total turnover.

Such achievements have already threatened Huizhong’s business development and status. Therefore, Fang Zhe and Li Yifei and other management of the web game department attach great importance to this. Fang Zhe has ordered dedicated personnel from the Operations Department to closely monitor the disturbances in the industry. , To ensure that Huizhong and Zhongle can respond in time to ensure their leading edge.

Fortunately, according to the survey and forecast of the operation department, the operating cost of 51wan is more than double that of Zhongle, so although it is the same as a unique game, it is obvious that 51wan is better than others in terms of profit and flexibility. The happiness is much worse. I have to say that this is due to the big data system that has been able to screen traffic channels independently.

In addition to 51wan, other platforms in the industry, such as 91wan and Maopu, have also adopted the model of single-generation plus intermodal transportation. For a while, the traffic cost on the market is getting higher and higher, even if Zhongle is due to the big data system. , The traffic cost is much lower than other web game platforms, but the overall profit margin is still squeezed.

Therefore, in line with the mentality of increasing revenue and throttling expenditure, if we reduce expenditure, we will continue to improve the big data system, find cheaper and higher-quality traffic, and expand the advertising methods, not limited to the current Internet pop-up ads. Adopt more low-cost advertising models.

Open source naturally increases revenue in the game. In addition to finding better and more sophisticated game resources, the other is to speed up the development of ip customized games.

At the end of December, Li Yifei had signed a related cooperation agreement with Jiang Hai’s Shanda Literature, which included the purchase of the copyrights of three well-known online works including "The Tomb of God", "The Star Change" and "Ghost Blowing Lantern".

The copyrights of other popular novels are still under negotiation. These three works have been handed over to two studios and a game development company under Huizhong for custom development.

In addition, Huizhong has also developed some customized development of small IP with some relatively good R&D companies including Funwan, which are basically based on the current hot novels or movies and TV series. Because of this item, Huizhong’s net profit of nearly 30 million on page games in December has already gone out about 10 million. In order to make a good game, Fang Zhe and Huizhong can’t be said to have lost their money.

In overseas markets, there is currently only one international version of "Happy Farm" in operation, but no matter whether it is Huizhong's internal employees or outside colleagues, no one dares to underestimate this game.

As of the fifth day of the lunar calendar, January 30, the international version of "Happy Farm" has been in the public beta for nearly three weeks, the number of registered users on a single platform on Facebook has exceeded 7 million, and this number is still at one to two million per week. The increase on the Internet, I believe that after "Happy Farm" enters the mypsace platform, the total number of users on the two platforms should soon exceed the 20 million mark.

In the previous life, Zynga’s farm game "fameville" has been operating on Facebook for more than half a year, and the number of users has exceeded the 80 million mark. Fang Zhe carefully analyzed the reasons. Needless to say, the game itself is fun, but the background is " "Fameville" was in beta in June 2009.

At that time, the number of Facebook users on the entire platform has exceeded 250 million, and because myspace has been declining, a large number of mysapce users have been transferred to the facebook platform. At the beginning of the decade, the number of Facebook users was nearly 400 million, and the tide rose. The number of users of "fameville" has also doubled upward.

Therefore, in Fang Zhe's view, Huizhong reached a cooperation with myspace, but gave mypsace a sigh of relief, which also delayed Facebook's faster becoming a giant.

In addition to the number of users growing like snowballs, the game's running water is also horrible every week, and it is getting higher day by day. Other games in the past, a single game with a monthly turnover of more than 10 million, is already a very good game, but This is an exception in the overseas version of Happy Farm.

The first week of the launch of the international version of "Happy Farm", because most players are in the novice stage, and the turnover is only about 2.4 million. The second week of the launch was when the two American stars Taylor and Katie were fighting. That week, Weekly turnover exceeded 5 million to reach 5.24 million.

The third week of launch was one day away. Because of the launch of new game content such as various rankings, the weekly turnover reached a new peak, reaching 7.5 million, and the unit was all US dollars.

In total, the international version of "Happy Farm" has been online for three weeks, with a total turnover of more than 15 million US dollars. At the current exchange rate of 1 to 7 US dollars, the total turnover in three weeks has exceeded 100 million!

Fang Zhe felt that watching Zheng Siwen running naked in the office after a few days was a matter of no suspense. Therefore, when he went to his house to pay a New Year's greetings after the new year, he still pretended to be confused and said that he had bet 1.5 100 million is the net profit, the light flow data does not count, and these do not put aside the two components of the facebook platform and other excuses.

Ha ha!Fang Zhe pretended to pretend that he was betting on net profit. Anyway, it will be sooner or later that he stripped naked and streaked in Huizhong's office. As long as he is not afraid of more employees in Huizhong in a month or two, more employees Ashamed in front of him, let him continue to pretend to be confused!

Overseas, in addition to the international version of "Happy Farm", which is gaining momentum, the international version of Zhongle Platform has also entered intensive testing. The international version of the game resources has also become popular because of Zhongle’s domestic success. Many R&D companies All of the bosses of Li Yifei begged Li Yifei to sign a contract with them.

In the previous life, whether it was 37wan founded by Li Yifei or Kunlun Wanwei and other domestic web game companies, they all had quite good results and business overseas. Most games that meet the domestic market can basically be exported to Southeast Asia and other Asia. In the cultural circle, for the Middle East, Europe, America and other regions, it is necessary to develop different games for different markets.

Fortunately, what Zhongle is doing is a platform. The game resources are still selected from some domestic and overseas R&D companies. Although Fang Zhe does not know much about the web games of the people overseas in his previous life, the global web game industry is now in a rising period, and he is patient. Do it hard, do it well, and make money no matter what!