Reborn multinational giant

In mobile games, "Don't Step on the White Blocks", a game that has just launched on Christmas, is still growing steadily in both user groups and sales. Since its launch, it has created more than 20 million yuan in sales since its launch. .

And "Fruit Games", after experiencing a wave of small peaks on Christmas and New Year's Day, has now fallen into a decline. The game's championship on the best-selling list has given way to the newly promoted "Don't Step on the White Block". Its ranking also slipped to third place.

In this case, it's not that there is something wrong with the game, but that "Fruit Games" has reached the ceiling of potential users of the appstore.

As a paid game, the revenue of this game is supported by new users. There are no other payment methods in the game. Therefore, in the appstore with fewer and fewer potential users, the decline in revenue of this game is inevitable. the result of.

In the next step, Fang Zhe intends to allow the development department to add some in-game paid content to the game. Although this may attract criticism from some players, this game wants to continue to operate in the long run. This method is one An inevitable choice.

Here in Fang Zhe, he naturally can’t limit Huizhong’s mobile game business to two games and appstores. Therefore, in Huizhong’s New Year’s plan, "Superman" developed by the braised eggplant team and "Fruit" developed by the Li Mengwei project team "Small Fun" has also been placed on the online schedule.Both of these games have now entered the stage of comprehensive testing and fine-tuning. The launch dates are one in mid-February and one in early March.

In addition, Fang Zhe also intends to select some elderly people and recruit newcomers from the various existing project teams to form three new mobile game project teams. By then, the number of project teams in the mobile game department will reach as many as 7.

This number has basically reached the size of the project team of the previous medium-sized mobile game company. Of the three new project teams, two will be responsible for the two flagship games "Temple Escape" and "Fishing" in Huizhong mobile games in the future. talent".

"Temple Escape" is a 3D parkour game that has become popular all over the world in the past. Let alone the benefits, this game is the first 3D game developed by Huizhong Mobile Game Department since its establishment. It will inevitably lay a solid technical foundation for Huizhong to make other 3D games in the future.

And "fishing man", the production of this game is not just as simple as making a game. It needs to follow the technology and framework of the previous games. This game is not difficult to make, but the past technology and framework , All have considerable complexity and flaws.

For example, the current four games of Huizhong are all developed for the IOS system. If they want to publish to Android or other smart phone platforms, the entire company does not have a set of mature solutions. Therefore, Fang Zhe also intends to borrow this This time I had the opportunity to produce "Fishing Master", and by the way, the cocos2d-x engine was brought out.

This engine is difficult to say, simple is not simple, it is evolved on the basis of the cocos2d engine, in addition to the cross-platform support for various smartphone operating systems, the various frameworks and middleware in the engine can also Provide a lot of convenience for developers, greatly improve the development efficiency of developers.

Therefore, Fang Zhe plans to open the third mobile game project team, which is actually the cocos2d-x engine research and development project team. This project team will also serve as the technical basic service department for the entire mobile game while developing this engine. Provide technical support and solutions to various problems encountered by the Ministry.

From particle rendering to performance optimization, etc., all aspects are not handled by ordinary technical developers. Therefore, from the beginning of the establishment of this project group, it is destined that this group will inevitably be a gathering of technical experts.

After clarifying the current plans and arrangements for Huizhong's two core businesses, web games and mobile games, Fang Zhe finally began to ponder his ideas that he had been brewing for several months to establish a mobile Internet business department!

Although Huizhong has made a lot of mobile games since its establishment, last time I chatted with Mr. Lei, Fang Zhe also said that they are doing mobile Internet, but really speaking, mobile games can only be regarded as the mobile Internet era. One of the branches is not the main pole!

The mainstay of the mobile Internet is still an application that provides various services for all smartphone users. APP, from social chat voice and video, to shopping, travel, ordering food and taxi, etc., has basically transformed the real world Most of the services in the PC Internet era have been moved to the mobile Internet and become a concrete application.

On the entire mobile Internet, the content is huge and complex, and the types of apps and service contents are also diverse. It is impossible for Fang Zhe and Huizhong to cover all of them. Therefore, Fang Zhe can only pick the main ones and what they can do. do.

First of all, the first or the first category must be a social product. The whatsapp of the previous life overseas should be launched on the appstore in June this year. At that time, this application was only developed by two developers in their spare time. Here, Fang Zhe, talk to them If you make a time difference, use a team to do it, and the simple version plus various language versions and service support can be done in two months. For this type of product, the early difficulty lies not in the technology, but in the product content and operation.

In addition to whatsapp, there are also two social applications that Fang Zhe valued in Southeast Asia, one is line in Japan, the other is kakaotalk in South Korea, Russia and some Eastern European regions, and there are also chat software incubated by social networking site vk. In addition, the most valuable opponents Fang Zhe values ​​are actually Facebook in the United States and Tencent in China.

Facebook currently has a mobile version of facebook on the appstore, but because facebook is a social network similar to Qzone, it can’t be regarded as a mobile IM software, but if facebook launches a new mobile IM software and there is none on the market For other mobile IM software, with Facebook’s huge traffic, accumulating users is a matter of minutes.

In the previous life, Facebook, like Tencent in China, was too late to wake up. It was not until WhatsApp accumulated hundreds of millions of users overseas and tens of millions of domestic Michao users that Facebook and Tencent realized that they really need to launch a new simple Before this, Facebook has always regarded the mobile version of Facebook as the core of Facebook’s mobile business, and Tencent has always regarded mobile QQ as the core of Tencent’s mobile business.

It was not until WhatsApp and Michao continued to grow that they launched facebook messenger and WeChat. Even so, Facebook still spent a huge amount of US$19 billion to acquire whatsapp, which was established five years ago. In the eyes of laymen, People are incomprehensible. In fact, in the eyes of Internet people like Fang Zhe, the Facebook deal is very cost-effective.

Because of the preconceived and winner-takes-all attributes of social products, whatsapp, which seized the market earlier than facebook messenger, has basically stabilized the mobile IM market in most parts of Europe. In the US market, because of the rise of the local mobile IM application Snapchat, Whatsapp has not been able to grab many users in the United States.

As for Tencent’s WeChat, if the launch time is slower in the first half of the year, users who are accustomed to using MiChat will find it difficult to return to Tencent’s social product circle. At that time, most of the first-generation QQ users were already When I'm tired of talking on QQ and I'm tired of using the QQ space, QQ's stickiness to this part of the user group is limited to a network of friends they might contact on QQ.

Once Michao becomes popular, Tencent's achievements in mobile IM business will only be the same as search and social networking that Tencent has been unable to support. Because of the existence of Ali and Baidu, it will be useless to direct as much traffic.