Reborn multinational giant

Although users and traffic are king in the Internet industry, traffic is not a panacea. Under the protection of a mature and robust moat, no matter how turbulent traffic floods, it can be blocked from the wall.

Fang Zhe wants to compete with Facebook and Tencent in the future. The establishment of this moat is also imperative!

First of all, Fang Zhe, as a rebirth, has a basic understanding of the general trend of global mobile Internet development, as well as the development and products of Facebook, Tencent, WeChat and other companies. Fang Zhe can avoid the pits they have stepped on. Fang Zhe knew some of the keys to the experience they hadn't understood in the early days.In addition, Fang Zhe can also rely on historical trends and developments to bury them, find some resistance, and so on.

Sun Tzu’s Art of War, thirty-six strategies. From the time he planned to make mobile IM software, Fang Zhe racked his brains to think about possible situations and coping methods. In his original business plan, he only analyzed the general situation of the domestic and foreign environment. , Policies and patents and other written conditions, in fact, when it is time to do it now, every step of the plan is implemented just like chess, and you have to respond immediately.

For this reason, Fang Zhe is quite thorough in this regard. He has been busy for so long in the past six months, and he has been doing games and page games, and it is nothing more than doing global mobile IM software for now.

Although mobile IM software is the core product and business of Fangzhe’s plan for Huizhong to enter the mobile Internet industry in the future, it is difficult to achieve Fang Zhe’s goal of taking the whole world by simply making such a software. In China, as long as Huizhong's mobile IM software has more than 10 million users in China, I believe that soon, Tencent's internal high-level seminar will come up with corresponding solutions.

Tencent's sensitivity to the social industry is still quite high. Although they launched WeChat a few days later because of their overconfidence in QQ in the past, they did respond quickly. As soon as they saw that Michao had accumulated tens of millions of users, Immediately, the internal horse race started. At that time, Tencent had several mobile IM products, and WeChat was just one of them.

Tencent's internal high-levels are not asking for the final results of these products, but only asking for the ability to prevent the continuous development of Mi Talk and threaten Tencent's position in the social product industry.

The same goes for Tencent’s other products. Qzone was initially used to defend and benchmark blogs, and later moved to respond to the threats of social networks such as Renren.com Kaixin.com, and then Tencent Weibo was also used to seize and defend several domestic companies. Of Weibo products pose a threat to Tencent in the social field.

Furthermore, before Fang Zhe’s rebirth, Tencent’s microvision project team, which had been sitting on the bench for a long time, was revisited again. The big strategy was to defend against the influence of short video software such as Douyin Kuaishou on Tencent’s social networking. Threats to status. For such a large company, any investment and product will first focus on the company's inherent core products and strategies, first ensure the safety of the nest, and then launch an offensive in the corresponding field.

Compared with Tencent’s sensitivity, Facebook abroad is not bad at all. The threatening products such as Whatsapp, Snapchat, Instagram, etc., either invest in acquisitions, or constantly attack and attack!

I remember when Fang Zhe was reborn, overseas media still mocked Facebook messenger for plagiarizing Snapchat. The reason was that Snapchat was not taken over by Facebook, and Facebook has always regarded it as a competitor not to be underestimated.

For these seemingly unsolvable problems, Fang Zhe has thought of a set of feasible solutions in the past few months. The reason why he is said to be feasible is also because Fang Zhe is not 100% sure of this solution. , Or to be more precise, not even 50% sure. After all, what Fang Zhe and Huizhong are doing now is that no one has done it with any company in the previous life. Although there is a chance of success, they still have For one thing, there is little hope.

However, compared with a few months ago when he discussed with Zheng Siwen, he only had more than ten percent chance and certainty in his heart. Now this probability has risen to more than 40%. I believe that when some results are made in the future, Fang Zhe is still sure Can improve a lot.

The first step of this plan is the first task since the establishment of Huizhong Mobile Internet Division, a plan called "Toolbox Strategy" by Fang Zhe.

A set of toolbox contains many tools, and what Fang Zhe has to do is to pack many commonly used tools into the toolbox of Huizhong to form a tool product matrix.

Among the various types of mobile APP applications with different functions, there is one type of application, which is called tool application by Internet people, such as Sogou input method commonly used by domestic smart phone users, wifi master key, Meipai, Meitu Xiuxiu, 360 mobile guardian, vpn, browsers and cheetah cleaners, UC browsers, Instagram, etc., which have been well-known in many overseas countries and regions, these kinds of functions are relatively single applications, and can be considered It is a tool application.

Most tool applications are relatively niche products, just like the hardware store is full of various tools, and more than 80% of the tools are tools that are rarely used in our daily lives.

The remaining small part of tool applications are the same as the tools such as pliers and wrenches that we often use in our daily lives. Because of their high frequency of use and the many and common use cases, these tools can be packaged into a toolbox. They are sold together, and what Fang Zhe has to do now is to find and develop these tool applications so that they can form a tool product matrix of Huizhong.

For example, the Cheetah Cleanup Master, who has accumulated more than 600 million users overseas in his previous life, may be difficult for ordinary domestic users to imagine that such an application that only cleans the phone memory can achieve so many users.

Speaking of it, I have to thank the Android system’s design flaws in mobile phone memory management. Users who often use Android phones know that Android phones open many applications at the same time, or after a period of use, they will become very stuck. Android phones also have operating settings and options for memory cleaning.

The essence of making a good product in the Internet industry is to meet the needs and pain points of users. The main function of Cheetah Cleaner is to clean up and optimize the memory and system of Android phones. Such a small function can satisfy many people worldwide. The needs of Android users, and therefore, this product can accumulate hundreds of millions of users worldwide.

Cheetah Mobile, relying on the built-in advertising of this product alone, makes hundreds of millions of dollars every quarter. It is conceivable how large the number of users of this application is, how active and frequently used users are.

The domestic 360 mobile products also rely on the gimmicks of providing security and cleaning memory for mobile phones, and have accumulated two or three billion users. Their homes have installed hundreds of millions of PCs on their PCs. It can also be considered that this is the case. On most domestic personal computers, either 360 or QQ Manager is installed.

UC Browser, as a browser product on mobile devices, has accumulated hundreds of millions of users in Southeast Asia, India and other regions overseas by virtue of its excellent product functions. Many people in China also have this version on their mobile phones. application.

Speaking of which, in 2007, the company that made UC, it also received a total investment of 4 million yuan accounting for 20% of Lei’s shares. In 14 years when uc sold Ali at a price of 4.3 billion US dollars, Lei always relied on this This investment has made billions of yuan. The current UC is far from reaching the status and valuation of the previous life, but it just gives Fang Zhe a chance to cut his head.

The first step in Fang Zhe’s plan, that is, the first task after the establishment of the Mobile Internet Division, is to develop these simple but very practical tool applications that cover a wide range of groups. All kinds of tools add up to form one The product matrix is ​​believed to accumulate many users worldwide.

On February 1, the seventh day of the first month of the lunar calendar, the first day after the statutory holiday of the Spring Festival, Fang Zhe announced the expansion of the mobile game department to three project teams and the establishment of mobile Internet at the first high-level meeting after the new year of Huizhong. The decision and plan of the business department, the mobile Internet business department, independent of the mobile game department and the web game department, will be Huizhong's third core business and this year's key business for resource investment and development planning.

This business department temporarily does not set up a full-time person in charge, and is directly led by Fang Zhe and Zheng Siwen. This shows that Fang Zhe and Huizhong attach great importance to this business department.