Reborn multinational giant

This kind of software was popular when smart phones entered China in the early days. It counts time, that is, from 2009 to 12 years.

During this period of time, due to Google’s withdrawal from China in China, users want to download a piece of software on non-IOS smartphones such as Android, and there is no way to obtain it. Various mobile phone manufacturers sell only mobile phones and do not sell software, or there are no apps in their stores. Software, or there is no app store at all.

This also gave this kind of assistant mobile phone software the living space and development space. Later, major mobile phone manufacturers began to pay attention to application distribution and spent a lot of money to build their own application stores. The living space of this kind of mobile assistant applications was squeezed. Assistant software including pea pod and pp assistant gradually disappeared from the memory of many people.

Although many of this kind of third-party mobile assistant software will have a worrying outlook when the major mobile application stores rise in the future, there are a few exceptions that have been living well, such as using mobile phone security protection to implement application distribution. The 360 ​​mobile assistant, Tencent’s App Bao, Baidu’s Baidu Assistant, etc., are among the best in this type of software.

Therefore, as long as you can find a good position for this kind of assistant in the future, you will not worry about its future prospects.

What's more, in the next few years, this kind of software is still in the rising and rising period. In order to seize the mobile Internet entrance and ferry tickets, Baidu spent 1.9 billion US dollars to acquire related products such as 91 assistants, which can be regarded as such assistant tools. A peak period for the product.

After that, the battlefield of the mobile application distribution market began to sink, becoming the three giants of bat, and the war between 360 and powerful Internet companies such as major mobile phone manufacturers.

A tool software achieves a value of 1.9 billion U.S. dollars and tens of billions of RMB. In Fang Zhe's view, it is already worth his application. Moreover, this product is only a product in the "toolbox strategy".

When done, it can play a big role in Huizhong's overall strategy in the future, and it is easy for Huizhong to grasp the largest resource and traffic entrance of the early mobile Internet.

It doesn’t matter if you don’t do it well. In the middle and late stages of the mobile Internet, although the existence of such products will affect the distribution of apps, super apps like WeChat and Weibo that have gone beyond the app store basically come with their own entrance and For traffic, you don’t need to consider which app store you are in. Their users follow the product.

The third one is the input method.

When it comes to input methods, domestic smart phone users are probably the most familiar with Sogou. In addition to Sogou, whether it is Baidu, Tencent, or foreign Google, Microsoft's Bing, etc., there are various input method products.

So many giants are rushing to make input methods. The reason is simple. The input method is the user's first entry point, and its priority is higher than the services or applications used by the users later.

For example, the Sogou input method that has made Baidu the most disgusting in the past few years, when users use Baidu, the content input by the Sogou input method can be directly jumped to Sogou search through the input method associative memory.

This kind of hooligan operation once irritated Baidu, and because of this, Baidu and Sogou fought a lot of lawsuits, but in the end, Sogou was still alive and well. Their strange search portal method, also Still exist.

With this function, Sogou abruptly grabbed a lot of search market share from Baidu. It is also because of this reason, whether it is domestic or foreign, all search companies have made their own input methods.

On the mobile Internet, this situation is even more serious. First of all, because of the closedness of mobile APP and the independence between applications, users use a certain application or service on a mobile phone, unlike on a computer. Starting from the navigation page or Baidu, each APP product with sufficient traffic and content is an independent entrance.

Also because of the closedness and independence of applications, Baidu can't rely on crawlers to directly pick up the entire Internet as its product content like the computer Internet.The user's demand for using search software on mobile phones is not the same as that on computers.

This is also the one thing that has made Baidu and Mr. Li the most anxious since the mobile Internet era. If you think of transformation, let’s transform. Tencent’s road is still social, and Ali’s road is also e-commerce. Why do they choose Baidu and do mobile search? Can't keep up with the times? God is unfair, right?

God can't hear the little resentment in Baidu's heart, and don't worry about the little resentment in Baidu's heart. Therefore, Baidu itself can only work hard. Without searching for such super first-line portals, it will find various and reasonable portals to charge. For example, Baidu Maps, Baidu Assistant, Baidu Waimai, Baidu Nuomi and so on!

The search demand has been greatly reduced and dispersed, but the input method is still the first entry on the mobile Internet. As long as the user has the input demand, the input method must be the first to be scheduled by the system. The living space of such products, Not only has it not been weakened on the smartphone, it has become stronger instead.

In particular, mobile social networking has entered the era of voice and fighting pictures. Sogou input method has been innovated, adding a variety of characteristic voices, emoticons and emoticons, etc., which greatly increase the user stickiness of this product, and there are few search requirements , And basically met directly in the input method, which brings enough imagination for this product.

Compared with the weak chicken input method that comes with the mobile phone system, the independent third-party input method has many advantages, including user habits, associative input, better user experience, richer input functions, etc., all of which are such products The core and imagination space for survival.

In the past, Fang Zhe changed several mobile phones, and the system changed from Android to ios. However, the Sogou input method is something that Fang Zhe must install in the first time. Who makes the input method so weak no matter which system it is. .

These three products, as the three first products of Huizhong Mobile Internet Division, are all set by Fang Zhe himself to formulate a development plan. No matter which product, Fang Zhe knows the necessary features or functions of those successful products in the past. Therefore, after finishing these three products, Fang Zhe still has a lot of self-confidence.

The staffing of the mobile Internet business department has also been expanded from Lu Lu to the personnel department of nearly 20 people, and will fully cooperate with Fang Zhe’s recruitment, and the salary will be unlimited.

In addition, the phone calls of various headhunting companies have been called by Lu Lu these days. From Android development engineers to SEO search talents, all those who have something to do with mobile phones and these three products are remitted. Listed as the target candidates.

Therefore, even if it is difficult to recruit talents for mobile Internet products, there is still an endless stream of applicants. Fang Zhe delegates interviews and other matters to other people in the company, and he goes around and negotiates with the headhunters. High-level products meet technical talents. Such talents are difficult to recruit directly on the market. They are basically digged out from various companies at a high price.