Reborn multinational giant

When Fang Zhe was busy running around 49 cities for his mobile Internet career, Mark Zuckerberg, the CEO and founder of Facebook, was in a very bad mood!

There is only one reason. The social network battle that he thought was a sure success has changed!

According to the feedback from the operation department, starting from late February, the mypace platform, which had been losing users, has slowly stopped this downward trend and has a renewed growth trend!

And the reason for all this happened, he also knows the bottom line, it is the social game of that damn Chinese company, "Happy Farm"!

Originally from the end of last year, mypace users have begun to lose significantly, and these lost users have basically moved to the facebook platform and become new users of facebook, which also benefited from the decline of myspace. Within a month, Facebook had tens of millions of new users.

At the beginning of the year, "Happy Farm" entered Facebook, which accelerated this growth trend and also accelerated the rate of loss of myspace users. If possible, Mark Zuckerberg and everyone on Facebook hoped this situation. Can keep going.

But mysapce, who was not willing to wait to die, sent a representative to China and found the game company called Huizhong, and the situation began to change.

Since the end of February, after "Happy Farm" entered myspace, mysapce has lost its life to promote it everywhere. Originally, they promoted it. The games are all the same games. At most everyone is on the same starting line. Will my Facebook Afraid of you?

But now, Mark Zuckerberg and Facebook are really scared. The cunning mysapce knows that this game has accumulated tens of millions of popularity and users on Facebook, and it is difficult to run Facebook from scratch.

So myspace has spent a lot of money to invite several heavyweight stars to settle in to attract traffic from the very beginning of "Happy Farm".All the paid products of "Happy Farm" on the mysapce platform are sold by 9 Zhe. Of course, Huizhong cannot be partial or make these sacrifices. These discounts are all from myspace. Heavy subsidies.

In addition, mysapce has also opened a special user migration service. All users who have registered "Happy Farm" on Facebook to play this game on myspace can get it according to its Facebook level, farm property, etc. With the same value of game property, every game user who "hopes" to mysapce can get some additional game property as compensation, such as rare game seeds, beautiful decorative items and so on.

It is natural that Huizhong cannot blatantly help mysapce to do this kind of thing, but with mysapce giving up an additional 10% of the profit share, Fang Zhe acquiesced in the fact that the myspace platform was authorized to operate within a certain range!

In addition, mysapce has also invested a lot of money to entice players who play "Happy Farm" on their platform. Every time they pull a Facebook game friend, they can get a certain amount of fertilizer, advanced dog food and other props. After the number of users reaches 10, You can even get a cash prize of up to $10 in mysapce.

Under the multi-pronged operation of mysapce, the trend of mysapce's constant loss and decline has been curbed, and there has been a trend of re-growth, and the growth trend of facebook has also suffered a lot because of its series of operating methods. Negative impact.

"Damn the Chinese company, when Facebook wins this war in the future, I have to teach it a lesson!" On the rooftop of the Facebook office building, Zuckerberg was upset and relaxed, and at the same time he had already said "Happy China Huizhong, the developer of "Farm", scolded dozens of times.

If Shirley failed to reach an exclusive cooperation when signing an agreement with them in China, it can be considered that this Chinese company was worried that it would be retaliated by mysapce and News Corporation behind it in the United States, but now, Huizhong defaulted to mysapce. There is a part of independent operation authority, even after allowing them to directly "copy" the game data of players on Facebook, Zuckerberg believes that this Chinese company is simply favoring mysapce and opposing Facebook!

However, before the Facebook operations department asked why Huizhong allowed this practice, Huizhong had already written to Facebook explaining that because myspace gave up 10% of the profits, they gave mysapce a part of the operating authorization. At the same time, they also inquired about Facebook, are they also interested in obtaining this part of the authorization?

"Damn it, this is simply sitting on the floor blatantly and starting the price!" Zuckerberg certainly understood that Huizhong sent this letter to ask, they paid for part of the operating rights, do you want to buy it?

"****!" Zuckerberg swears aloud on the rooftop. He never thought that he would be manipulated by a small company. This feeling has not appeared for a long time since he started his business for five years. Up.

Zuckerberg originally wanted to take advantage of the influence of Facebook’s investors and shareholders in the United States to teach this small Chinese company that knows no bounds, but they only took action here. Mysapce and the News Corporation behind it also started. Acted, and the final result was that Facebook had to pinch its nose and agreed to purchase part of the operating authorization promised by Huizhong.

And the result of buying the license is that they are in a new round of financial and capacity competition with mysapce. Originally, before the end of last year, this war had already been won with Facebook’s profitability, but now, mysapce is like a grasp. As a life-saving straw, they began to fight to the death with Facebook again. The two social networking sites were struggling to gain the most from the developer and official operator of "Happy Farm", the China exchange that Zuckerberg looked down upon. Crowd.

At the beginning of March, the running performance of "Happy Farm" throughout February came out. This data directly shocked the domestic and foreign web game and social game industries.

Throughout February, "Happy Farm" added 12 million registered users on the facebook platform, with a monthly turnover of 36 million US dollars, which translates to nearly 250 million yuan. The mysapce platform, which was launched in late February, is just getting started, but because of Myspace's strong subsidy has accumulated nearly 4 million users, with a cumulative turnover of 9 million U.S. dollars, and converted RMB income over 60 million!

In total, the monthly flow of "Happy Farm" in February exceeded 45 million US dollars and 300 million yuan!

300 million!Even in the later generations of the era when there are more than 100 million games like dogs, the monthly turnover of 300 million is also a proud achievement for any game company. What's more, in 2008, there is no way to keep up with the number of netizens and the payment. The era compared to later generations.

The farm games developed by zynga's studios have now been replaced with a three-shift development system, and the ceo of zynga has also been released. The farm games under their company will meet you at the end of March at the earliest and early April at the latest!

The world's major social game development companies and web game development companies have also begun to think about following the trend of farm games.