Reborn multinational giant

Shenzhen, Tencent headquarters, Tencent’s vice president of games, Ren Yuxin, found Zheng Zhihao, the person in charge of Qzone. As the main person in charge of Tencent Games, Ren Yuxin, in addition to formulating the company’s strategy in the field of terminal games, has started to rise in the past two years. The web game industry also keeps enough attention.

In the past two years, after Tencent launched several terminal game titles such as "DNF", "Cross Fire" and "QQ Speed", the company's profits have increased substantially. Among them, the revenue growth from the game business has contributed to the company's overall The profit growth has made the biggest contribution!

Both Ren Yuxin and other senior executives at Tencent have affirmed the outstanding contributions that games have made to Tencent. The top leader, Mr. Ma, even used the words "great potential" and spoke highly of Tencent's game business!

Therefore, since 2009, Tencent has invested in various game companies around the world, acquiring or acting as an agent for different types of games.

This year, Tencent will release a number of games such as "Fantasy World" and "QQ Xian Xia Biography" in addition to the public beta of "Daming Dragon Power" and "The Dragon in the Sky". In the field of web games, Tencent has not left itself too much. Many game projects including "Warring States" and "Seven Heroes" are already under intense development. In the field of social games, Tencent's QQ game has long surpassed Lianzhong and has become the largest social game in China. platform!

However, since the rise of social networks in China last year, the dominance of QQ games in the field of social games has been challenged, especially after the farm-growing social game "Happy Farm" was launched on major social networking sites, whether it is The popularity and popularity of this game in China, or the user activity of this game itself, have surpassed the entire QQ game platform.

In order to defend against the threat of the rise of external social networking sites, the company has reinvested resources in the unstable Qzone in the past few years to boost it, and this game called "Happy Farm" has also been introduced into the Qzone, and both parties are now in full swing. The final adjustment and testing before going live, according to plan, in mid-March at the earliest and at the end of March at the latest, "Happy Farm", which is renamed "QQ Farm" and has a number of unique Tencent operating contents, will log on to Qzone.

In order to introduce "Happy Farm" this time, Qzone and Zheng Zhihao, who had never been in charge of the game business, began to have contact with the game business. As the person in charge of Tencent's overall game business, Ren Yuxin, the two naturally had to meet each other and say hello. It is always taboo for companies to intervene in other people’s supervisors and responsible businesses.

However, in order to win the battle for Qzone in the domestic social network, both Tencent executives and Ren Yuxin agreed with Zheng Zhihao's approach.

Since Zheng Zhihao’s Qzone and Five Minutes talked about the cooperation of "Happy Farm", Zheng Zhihao has become a frequent visitor of Ren Yuxin’s office. His purpose here is mainly to ask Ren Yuxin about game operations and VIPs. I don’t want this time. , Turned to Ren Yuxin to come to him in person.

Ren Yuxin entered Zheng Zhihao's office, and without a few gossips, he directly asked, "How much do you know about the international version of "Happy Farm"?"

Zheng Zhihao listened to him and understood that it seemed that he also knew the news just reported by the operation department. Since the last time he talked about cooperation with Five Minutes, he saw the operating data of the international version of "Happy Farm" that Fang Zhe gave him. Zheng Zhihao has been thinking about and paying attention to the operation of the international version of "Happy Farm" overseas.

Within the company, he also opted out a special person in the operation department to take charge of this matter. Now he has a job he must do every day when he goes to work. They can’t get the real data, but according to some of the operating indexes on the facebook website and some foreign news media reports, they can still budget the general data of this game.

The international version of "Happy Farm" may have a full platform turnover of more than 300 million yuan in February. When the operation department reported the news to him, Zheng Zhihao almost stood up. What is the concept of 300 million?Tencent’s total revenue in the first quarter of last year was more than 2 billion yuan, and its net profit was less than 1 billion yuan. On a monthly basis, its monthly revenue was about 600 million yuan and its net profit was about 300 million yuan.

Now, the revenue data of only one game in the international version of "Happy Farm" has caught up to half of Tencent's entire company. In terms of net profit, regardless of platform sharing and operating costs, the net profit of the international version of "Happy Farm" is also It should be over 150 million.

A web social game created such a high profit, and Zheng Zhihao couldn't help but not panic, and Ren Yuxin, the person in charge of Tencent Games, came over to find him as soon as he knew this!

This is still calculated by Tencent, Zheng Zhihao and others according to the platform announced by Facebook for a 3:7 share. They did not know that Huizhong signed a cooperation agreement with Facebook and MySAP, and later adjusted the share ratio due to the transfer of part of the operating rights. At present, the ratio of the two platforms to Huizhong’s share is 1:9. Among the 300 million turnover in February, 250 million belong to Huizhong. Regardless of advertising and other operating costs, Huizhong’s net profit is as high as 2 More than a billion!

Zheng Zhihao told Ren Yuxin about what he knew about the international version of "Happy Farm", including the operating data he knew about the game, including the company’s developer Huizhong and its founder Fang Zhe Wait for information!

Half an hour later, Ren Yuxin returned to his game business department. He held a bunch of operating data and information about the international version of "Happy Farm" that Zheng Zhihao gave him. He spent more than an hour patiently watching it. , Leaned back, leaned on the chair and took a deep breath, rubbed his eyes. After a few minutes, he called his secretary in and said:

"You inform President Li, President Wang, and President Zheng from the QQ space, as well as Wang Kai and Liu Runhua from our department, to have a meeting in the second conference room on the 16th floor at 3 pm."

After Ren Yuxin finished speaking, he continued to lean back on the chair, rubbing his eyes that were a little sore because of the long time reading the documents. When the secretary came to the door and was about to go out, he suddenly stopped her:

"By the way, you should report to Mr. Ma first, and say that I have something very important to report to him, and see if he can take the time to meet! If there is a time change, you will notify me again!"

.....

Just when the outside world was shocked and busy with the data of the international version of "Happy Farm" in February, a good show was being staged in the office building of the headquarters of Huizhong!

"I remember, who said that the net profit broke 150 million and went naked? Did someone forget about it?"

The black-bellied Fang Zhe was stuck in Zheng Siwen's office early in the morning, and threw the "Happy Farm" operational data file for February that was brought up by the operations department on the desk in front of Zheng Siwen with a "pop"!