Reborn multinational giant

Li Mengwei knew in his heart that they had already failed in this game. No matter how confident he was before, the current data had already hit him severely.

On the appstore, under their games, the total number of one-star to three-star reviews has far exceeded the four-star and five-star reviews. It stands to reason that their game quality is not bad, whether it is art style or detailed experience. They are far better than half of match-3 games.

But the problem lies in the fact that they buried a lot of paid pits in this game, and as a result, it has attracted a lot of criticism and abuse from players. Moreover, because their game is a game developed by Huizhong, many players in the game are It was introduced from other games played by Huizhong. Huizhong’s products must be high-quality products. A trend that has quietly emerged in the reviews of various games on Huizhong’s online game was interrupted by the launch of their game. Exacerbated the players' accusations against them.

Since this morning, Li Mengwei has begun to wonder whether or not to apply to the company to temporarily remove this game and wait for the game to be modified and adjusted before relaunching it. Or, worse, to end the life of this game. As far as the company is concerned, the reputation of the players is definitely worth more than the revenue they bring from this game.

And if the life of this game ends, how should Li Mengwei and their entire team be in this company, and how face they would face Shen Liang and Fang.

Most people entered the meeting room, their eyes followed Fang Zhe, and a few lowered their heads, but no matter what, everyone’s face was not happy. The whole meeting room was full of pessimism. Fang Zhe on the main seat , Cheered them up and said:

"I think all of you are pretty awkward. Be happy. Let's make games for players to create happiness. First of all, you have to be happy!"

Just after Fang Zhe finished speaking, Li Mengwei, who was sitting on his right hand side, said with a guilty tone: "Mr Fang, I..."

Li Mengwei wanted to apologize to Fang Zhe, but Fang Zhe raised his hand to stop speaking.

"I have read all the data, and I know the situation. The responsibility lies with me. I shouldn't let you add so many payment points in the game!"

Fang Zhe first took the greatest responsibility on himself. In fact, the game’s performance after the launch was so poor, and Fang Zhe was indeed to blame. He gave Li Mengwei and his group suggestions for improvement, many of which were based on previous lives. To mention the idea of ​​"Happy Match" and "Candy Legend", these two games seem to be mild casual games on the surface, but the various paid pits in them are simply too many.

For this reason, Fang Zhe subconsciously followed other people’s routines. As a result, he verified an old saying that if you don’t have a diamond, don’t do porcelain work. The game experience and the psychological balance of the players have not reached the level of others. At the point of sophistication, at the point of payment, none of them fell.

People are only a few steps away from the end. The pop-up asks the player to pay for the number of steps, which is to understand the player’s psychological desire and ensure that the player has a considerable probability of paying. As a result, they take pictures of cats and tigers, which only destroys the player’s game experience. This led to the fact that most of the users who have been supported by other Huizhong games did not buy the account of this game, and even started to comment on this game on the appstore.

Also because the overall quality of "Fruit Conqueror" is not relevant, the "Fruit Games" of the same IP and other games of Huizhong have been affected to a certain extent. Who made them promote such a quality in the game? What about the game?

In fact, during the internal beta in early February, Li Mengwei and the others had already reported this problem to Fang Zhe, but Fang Zhe did not pay much attention to it at the time, because the number of users was small, and most of the users were targeted users of match-3 games. The relationship is not so obvious in the data. Now that the number of users is enlarged, many players feel just so-so about the match-3 game, whether they can play or not. This problem is immediately exposed.

"Mr. Fang, don't say that, it's that we didn't achieve the user experience you asked for, and we still think too much about the players." Li Mengwei heard that Fang Zhe didn't want him to have too much pressure, although Fang Zhe did They asked to add a lot of paid pits in the game, but at the same time they told them that while ensuring the user experience and figuring out the players’ psychological will, they hoped that they would achieve a balance, but they only achieved the first point, but did not. To the second point.

Originally, in this case, the in-game payment pit should be reduced or reduced, but because of the previous projects of Huizhong, whether it is player feedback or running data, they are very good. If they do this kind of balance, The results of their group will inevitably not catch up with other project groups. During the closed beta, the data did not show this difference. Therefore, Li Mengwei also let go of this sloppy, which has caused a major problem now.

"Now that the problem is obvious, you should prepare a new version of the update as soon as possible, first turn off some of the payment points in the game with very poor experience, stabilize the data, and then slowly adjust." Fang Zhe pointed out the adjustment to them plan.

The people in the conference room did not speak. At this moment, a man with glasses sitting at the back suddenly said:

"President Fang, I think our starting point for making this game is problematic. We only wanted to make money at the beginning, but we didn't think about making a fun game. This is how our game performed so poorly after it was launched. main reason."

The eyes of everyone in the conference room focused on the man with glasses. Fang Zhe also looked at him with interest. He was a little familiar with this employee. It was the one who did broadcast gymnastics at the annual meeting. Because of his broadcast gymnastics, he is now regarded as a small celebrity in Huizhong. He didn't want this guy to be in Li Mengwei's group. He hadn't noticed just now.

Fang Zhe glanced around the crowd, everyone said nothing, but seeing the eyes of many people, it was obvious that many people agreed with what he said, and the man with glasses continued:

"The match-3 game we made did not have an advantage in themes and creativity. There were not many innovations in the gameplay that could not attract users, and the user experience did not make users comfortable. In this case, many Paying points is something that hurts players’ feelings, so I think we are not just updating a version to simply turn off these poorly experienced pay points, but we should rethink how to make this game!"

The man with glasses solemnly finished speaking and waited quietly for Fang Zhe's response. His boss Li Mengwei glanced at him and also looked at Fang Zhe.

At this time, Fang Zhe’s heart really felt a little bit of a sudden realization. Sure enough, the birds were pecked all day long. Fang Zhe’s previous ideas fell into the biggest trap of a game producer. To make a fun game, or To make a profitable game, of course, the two are not unbalanced. To make a game that is both fun and profitable has always been Fang Zhe's evaluation of all current games under Huizhong.

In the past, Huizhong’s other games were mostly creative types. Basically, when the creativity is reached, the game will be fun. Therefore, these games make money while also taking into account the fun, but in "Fruit Diminishment" There has been an accident in this match-3 game. Obviously, Li Mengwei and his team currently have no ability to turn corruption into magic. Today, when match-3 games are blooming, they have not been able to make more fun and breakthrough. This The problem was exposed.