Reborn multinational giant

To say that Fang Zhe and Huizhong are not rushing to make money to make games, it must be fake. Up to now, Fang Zhe and Huizhong have never played games that are not popular. Maybe Huizhong will have more money in the future. Has a fever, Fang Zhe might consider playing this kind of game. He would like the commercial directors in the film industry and occasionally make unprofitable literary and artistic films, in order to win various awards and prove to others that he is not. Only money in his eyes.

As for the current match-3 games, if you follow the ideas of commercial games, the results of "Fruit Match" is the best lesson. Mild leisure and entertainment games can never be made with commercial money as the starting point. , For this kind of product, if you want to succeed, the first element is to make it fun.

Only in the case of fun, light casual games are likely to become a hit, sweeping and attracting millions of users. Happy Fighting Landlords, "Happy Match", "Candy Legend", all It is such a game, a game with heavy krypton gold, it is definitely not a light game, and there will certainly not be enough user groups.

Wanting to understand this, Fang Zhe finally knows what he has always felt before is the difference between the two classic products of his own "Fruit Xiaoxiaole" and his previous life "Happy Xiaoxiaole", "Candy Legend", it is the core idea of ​​the product First, make good games to play, and then consider making money. This is the magic weapon for this type of product to accumulate tens of millions of users.

"What's your name? What's your responsibility?" Fang Zhe wanted to understand the reason, and asked the man with glasses who gave him his idea.

The man with eyes glanced at the boss Li Mengwei. Li Mengwei didn't say anything. He replied: "Lu Xianhui! The plan of our team!"

At this time, Lu Xianhui's heart is quite nervous. He doesn't know what his fate will be after he speaks his name. Maybe the boss will fire himself because of his accusation, maybe he will be promoted by reuse, or maybe he will be The boss left a good or bad impression in his mind.

Fang Zhe smiled and said, "I thought you were doing a program, but I didn't expect it to be a plan!"

"It used to be, but later transferred to plan!" Lu Xianhui explained.

"Oh? It seems that you have some ideas!" Fang Zhe said with great interest. The general program transfer to planning belongs to the planner who feels that the planned plan is very problematic. He is more capable of planning than planning and bolder. , Just like the one in front of me, I simply planned directly.

"Your idea is really good. This game was not considered well when the company first established the project. I am here, on behalf of the company, to apologize to all of you who participated in the production of this game.

From now on, the company and I will reduce the degree of intervention in the subsequent production of your game and give you greater production freedom. Of course, you don’t have to worry about the company’s resource investment and KPI evaluation. The company’s KPI evaluation in the near future The system will be reformed, and a set of assessment plans will be developed specifically for your group and this game!"

After Fang Zhe solemnly said these words, everyone present was shocked!

The boss is apologizing to them?

Everyone here is no exception. This is the first time they have been apologized by the boss of the company since they joined the workforce. Let alone the boss, even the immediate superiors rarely see the leaders apologize to their subordinates.

The worry and anxiety of everyone in the conference room disappeared. They felt the trust Fang Zhe and the company placed in them. Even if the project results of their group are not satisfactory now, Fang Zhe and the company did not lose confidence in them. With Zhe’s trust, the other people in the team finally spoke, began to look for problems and discuss solutions.

The negative emotions in the conference room were wiped out. There was no imaginary scolding and who was behind it. Everyone was simply discussing the problem. Fang Zhe participated in their discussion, but more often, he just listened and didn't talk. His silence is the greatest encouragement to them.

After more than two hours, the meeting ended, and their group also discussed a feasible solution to update a new version as soon as possible. The new version will close most of the in-game payment points. At the same time, they will follow the player’s feedback And comments, patiently adjust and modify this game, first of all ensure the player's retention rate, so that the player can stay in the game, and at the same time redesign the gameplay, take fun as the first element of subsequent version updates, rather than making money.

...

The fiasco of "Fruit Dissolve" not only taught them a lesson for the R&D team, but also a lesson for Fang Zhe. Fang Zhe finally understood. It is not that the classic and popular games of the past should be changed. One change will surely be successful, even if he makes a lot of adjustments and optimizations based on his own experience, the results and results are still unpredictable.

At the same time, Fang Zhe also felt that it was time for him to adjust and delegate the authority to the production team below, especially when targeting some non-creative themes. His own intervention could easily cause the production team to be restrained. In the past life, many companies have already The lesson of blood proved this, because the boss’s few words, the production team changed again and again, and finally the producer and team lost the ability to control the entire product, which led to the failure of a game.

For this reason, Fang Zhe decided that for a mature game such as Match 3, he would at most give some reference opinions when setting up the project. In the follow-up, more let the production team lead the content and direction of the game and give them enough trust.

At the beginning of March, Huizhong introduced a new KPI evaluation system. In the past, Huizhong’s KPI evaluation system was used to evaluate the profitability of the project team or department. For products that were not online, the completion of the game development progress was evaluated. After this adjustment, for Huizhong’s game department, the evaluation system will add game data as other criteria for evaluation, such as retained data in the game, active users, etc.

The purpose of introducing this set of assessments is also to reduce the current development and production thinking of the game department. Because in the past KPI assessments are directly linked to the bonuses of the project team, etc., the production and operation teams are likely to ignore the overall game in order to achieve performance. Or in the long-term operation, add some things that sacrifice the player experience or even engage in some stimulating consumer activities in the short term.

Generally, a game in the middle and late stages of operation will engage in this behavior of sacrificing the game experience and stimulating player consumption. Now, the "Fruit Games" that has been online for more than half a year and the free game "Don't Step on the White Block" have already been launched. In view of this development trend, this time the "Fruit Diminishment" is the best proof. Because it is a free game, it includes Li Mengwei and the production team. Under the stimulation of KPIs, it is easier to sacrifice players to stimulate players to pay. Experience.

Fang Zhe believes that after the introduction of the new KPI assessment system, all game production teams in Huizhong will be more concerned about the game experience of players when making games in the future, reducing the interference of profitability to their game production, and allowing them to have more Polish a product patiently and find a balance between profitability and gameplay.

Only in this way can Huizhong create an S-level team, instead of just relying on Fang Zhe’s “copy” creativity to make a fake S-level product. Fang Zhe hopes that even if Fang Zhe does not have it in the future Give them "solutions" and they can also make an excellent game!