Reborn multinational giant

After listening to Fang Zhe’s brief introduction to the three products that the mobile division is doing, President Lei and Dean Lin also have a simple understanding of Huizhong’s layout in the mobile Internet industry. In their eyes, Huizhong Although these three products are not earth-shattering creative or epoch-making products, they can be regarded as products with wrong ideas and imagination.

Where is the biggest gold mine in the mobile Internet industry?Whether it is Mr. Lei or Lin Xiaobin, they are thinking about this problem. The search e-commerce social network corresponding to the three giants of bat may be, but with the background of these three, startups want to start from scratch in these three fields, that is difficult Not as big as usual.

Among other things, the mobile browser UC that Mr. Lei has invested in counts as one, and the last one that can be seen straightforwardly is the mobile phone industry that Mr. Lei and Lin Xiaobin have been thinking about recently.

The mobile Internet relies on the development of smart phones. The development and growth of smart phones determines the growth of the mobile Internet. Therefore, as long as it can become one of the top mobile phone manufacturers in the market, it can occupy a certain amount in this industry, whether it is profit or the right to speak. status.

Judging from the current Apple and its ecosystem, the iphone mobile phone occupies a dominant position in the entire Apple ecosystem. The rapidly growing appstore and the application services on it are all built on the basis of the iphone. Determined their birth and development, they must cater to the entire ecosystem of iphone and Apple.

The more open source Android and other non-IOS smart phone systems are the same. Both applications and services are based on the mobile phone itself. If the mobile phone manufacturer decides that a certain application cannot be put on the shelf, it will be difficult for users to access and use this. Such services, for example, all mobile application stores prohibit violent and pornographic application services.

After Fang Zhe led Lei and Lin Xiaobin in various departments of Huizhong, they took them to the reception room. Zheng Siwen and Li Yifei and other high-level leaders had already met before Lei and the others came. Over welcome, now the conversation between Fang Zhe and Dean Lei Zonglin is more like a private meeting and small chat.

The three of them entered the reception room. After Fang Zhe hosted the two and took a seat, he soaked them in the top Longjing specially purchased by Huizhong to entertain guests. Fang Zhe didn’t care about these details before, but since he met the director of NetDragon last time The elder Liu Jiande, Fang Zhe began to pay attention to these details after drinking his treasured mother tree Dahongpao.

After the three people drank two sips of tea to moisturize their throats, the mellow tea scent lingered between their teeth, and Mr. Lei spoke first:

"Azhe, in fact, Xiaobin and I came to your company this time to investigate and investigate mobile Internet products. The second is to talk to you about smart phones."

Fang Zhe had a surprised look on his face, came to talk to him about this?Mr. Lei really can count on him. Even though Huizhong is now considered a large Internet company with billions in annual revenue, but after all, Huizhong is a startup company. Whether it is Huizhong or its boss Fang Zhe, it can only be regarded as a large Internet company. The upstarts in the Internet industry still have a big gap in their position in the industry from the old world like Mr. Lei.

Mr. Lei looked at Fang Zhe’s expression and explained: “We are both 40-year-olds. We are half of the “old guys”. Whether it’s smart phones or mobile Internet, they are all new things. Views must be different from ours!"

"What do you two want to talk about? If I can say a few words, I will definitely not be humble!" Fang Zhe responded.

"In fact, it is about the development of the domestic smart phone industry. I see that many people in your company use smartphones such as iphone and Android when developing. If you want to be your boss, you should also know something about smart phones. .

Do you think, for you young people, what are the reasons why you buy smart phones and give up the original feature phones?"It was Dean Lin who spoke first.

Mr. Lei said jokingly: "Xiaobin, I'm afraid you asked the wrong person for this question. Didn't you see that Azhe used Nokia to call? Obviously, in the heart of Xiaofang boss, you made these smart The machine is still not functional and easy to use!"

Fang Zhe spread his hands and explained: “I’m used to it. Apple hasn’t officially entered China. Many functions of the iphone are inconvenient to use. As for Android phones, to be honest, I only have two pockets and two phones. It's already the limit!"

President Lei and Dean Lin looked at each other and smiled. Obviously, within a limited range, Android phones are not within Fang Zhe's options.

"I think the reason why young people change their smartphones is very simple, that is, there are more features or services on smartphones that are more attractive to them. For example, many of our company's programs have bought personal iphones, although there are many uses It’s inconvenient, but in their opinion, they can use many applications on the iPhone and play many games on the iPhone. Buying this phone is very worthwhile!” Fang Zhe gave an example.

Mr. Lei took a sip of tea and said, "It seems that the young people in your company are excellent. The price of a parallel iPhone is at least more than 4,000 yuan. Most people have no intention of buying when they hear this price!"

"Well, it is indeed." Fang Zhe nodded and continued:

"So for us young people and even most Chinese people, the price factor is basically the top two. As long as manufacturers can make advantages in price and performance-to-price ratio, I believe that people who are willing to spend money to buy will definitely not be a minority. !"

"Value for money!" Lei always bit these three words emphatically.

Fang Zhe glanced at him, thinking that I heard this word from your mouth the most in my previous life, and now I have returned!

"Yes, the early adopters and seed users of any new things are basically young people. As long as a product opens the market among young people, it will soon radiate up and down to occupy the entire market. Young people are the main consumer in the market. They have stronger spending power than teenagers, and they have a stronger desire to buy and consume than middle-aged and elderly people, and they are more willing to use new things!" Lin Xiaobin said in agreement, then sighed:

"The mobile phone industry has been developed in China for more than ten years. If it is cheap and cost-effective, I am afraid that many mobile phone manufacturers have thought about this for a long time, but to this day, apart from Nokia, I have not heard of any mobile phone brand among young people. China is very popular! If you want to spend 1,000 yuan to make a 2,000 yuan mobile phone, and spend 2,000 yuan to make a 3,000 yuan mobile phone, the difficulty is not ordinary!

After listening, President Lei nodded and said:

"In fact, the cost of mobile phones is mainly concentrated in two aspects. One is the cost of materials, which is the cost of various hardware and software of the mobile phone itself.

The other is channel cost, that is, the cost of mobile phones reaching users through various retail channels from the factory. As long as we can reduce one of them, the total cost will have many advantages over other manufacturers."

After Mr. Lei said this, he looked straight at Fang Zhe, eager to get some inspiration and ideas from him.