Reborn multinational giant

The last time he was skiing in Zhangjiakou, Fang Zhe was very inspired by the conversation with a few of them. Since then, he has begun to study the mobile phone industry that he has paid attention to for a long time. At the same time, he also has a comeback to make mobile phones. idea.

During this period of time, he and Lin Xiaobin have been studying and demonstrating the possibility of this matter. From the industry development trend, the domestic and foreign market environment to the industrial supply chain, etc., everything from the macro to the details is basically within their scope of discussion. within.

One of the most critical points is that they have any advantages in making mobile phones?As entrepreneurs in the mobile phone industry, they have already lost out to established mobile phone manufacturers at the starting line. Whether it is supply chain supply channels or industry relations, they are certainly not as good as those established mobile phone companies as emerging companies. If they lose, how can they build their advantages as a mobile phone startup?

President Lei and Lin Xiaobin have been thinking and discussing for a long time. They have never thought of effective inspiration and entry points. They remembered that Fang Zhe gave them one or two advantages of start-up companies last time in Zhangjiakou. Fang Zhe should have thoughts and ideas about this area. Therefore, in the name of inspection, the two of them practiced "not ashamed to ask". For two of them who are over 40 years old and have considerable status in the industry, it is indeed worthwhile to ask Fang Zhe, a young upstart in the Internet industry. On the words "not ashamed to ask".

Fang Zhe looked at Lei's and Lin Xiaobin's "hungry wolves" in the same eyes, and he knew that this was the real purpose of the two of them here today.

While Fang Zhe felt funny in his heart, he also had a sense of pride in his heart. Who could have imagined that the two Internet giants who founded Xiaomi in the previous life would ask him for advice from such a small person today. Although Fang Zhe has a hidden mind in his heart , But he also hopes that Mr. Lei can start Xiaomi earlier in this life, so that he can contribute to the domestic mobile phone industry earlier, not to mention that Huizhong’s future business development may also benefit a lot.

Therefore, Fang Zhe rationalized his thoughts and followed Mr. Lei’s words:

"I think Mr. Lei said these two points, the first point can be temporarily eliminated. If it is a start-up mobile phone company starting from scratch, it has neither the industry background nor the supply chain of frequent cooperation. In terms of materials, the cost is greatly reduced. That can only be a low-quality mobile phone. In that case, it violates the original intention of cost performance!"

Fang Zhe reached the point as soon as he opened his mouth. Lin Xiaobin nodded in agreement, and Mr. Lei's eyes flashed, and the corners of his eyes were filled with joy. He felt that he was here today, I am afraid it was the right time!

"So, start-up mobile phone companies who want to reduce costs and improve cost performance can only focus on the second point and reduce channel costs!" Fang Zhe added the second point and looked at Mr. Lei.

Mr. Lei asked interestingly: "How to reduce it?"

Fang Zhe took a sip of tea, lost their appetites, and said, "Cut off the channels and retailers, and the manufacturers sell their mobile phones!"

President Lei and Lin Xiaobin are both smart people. After listening to Fang Zhe’s words, the two of them quickly completed the calculation in their hearts. If it is true that Fang Zhe said cutting off channels and retailers, the retail cost of mobile phones, At least a quarter!

In today’s mobile phone industry, if the ex-factory price of a mobile phone is 1,500, then the retail price can usually reach more than 2,000, which includes various transportation costs, distribution costs, and profit margins for distributors and retailers. Many costs are also due to the existence of these costs. Each mobile phone that reaches the user's mobile phone is much higher than the cost and ex-factory price of the mobile phone.

But at the same time, these costs are also very difficult to save. Without distributors and retailers, it is impossible for manufacturers to sell millions of mobile phones to users. This kind of thing has never happened in the past, whether domestic or foreign. It has never happened, but now listening to Fang Zhe's meaning, this kind of impossible seems to be broken!

President Lei and Lin Xiaobin both couldn’t wait to look at Fang Zhe. If the eyes of the two of them were just "hungry wolves," then they look at Fang Zhe’s eyes now, it’s exactly like a bachelor who has been playing bachelors for 40 years looks like a flower Yu's little daughter-in-law!

Fang Zhe didn't dare to lose the appetite of the two under their eyes. He directly asked them a strange question:

"Do the two bosses usually go to Taobao?"

President Lei and Lin Xiaobin glanced at each other, and they both saw the words "inexplicable" in each other's eyes, but they still replied one after another:

"on!"

"That's it! My idea is that manufacturers open Taobao stores to sell mobile phones!" Fang Zhe gave a strange answer.

"Selling mobile phones on Taobao? Azhe, are you kidding us?" Mr. Lei replied with Fangzhe, feeling very ridiculous. These days, Taobao is filled with small self-employed shopkeepers, and the products they sell are also daily use. Department stores, clothing and sundries and other various things, not to mention the grades, are also full of fakes.

Go to Taobao to sell mobile phones?I'm afraid Mr. Lei's face will be lost in the entire mobile phone industry and the Internet industry on the second day of opening the shop!

Fang Zhe spread his hands and said, "Yes, I'm just kidding you!"

At the same time, Fang Zhe thought in his heart that you look down on Taobao now, and feel that you have lost your share of selling mobile phones on Taobao. Wait ten years later. Which mobile phone manufacturer is not rushing to sell mobile phones on Taobao and Tmall, especially Mr. Lei in front of you. It’s all about double eleven. Your Xiaomi has won the top selling of mobile phones again, and it’s the number one in turnover. I don’t know if your face is hot at that time!

Before the two big shots jumped, Fang Zhe added: "What I mean is actually selling mobile phones through the Internet, so that regardless of the channel or the retail cost, it is almost zero!"

President Lei and Lin Xiaobin were in deep thought. They both were thinking about the feasibility of Fang Zhe’s words. A moment of silence fell in the reception room. Fang Zhe picked up the teacup and drank the tea quietly without disturbing the two who were thinking about things. Big guy.

After a while, Mr. Lei enlarged his eyes, patted his thigh excitedly and said, "Yes! Very possible!"

Fang Zhe looked at him with a happy expression and smiled in his heart. It seems that the smart Mr. Lei has already figured it out, but here, Lin Xiaobin, the deputy dean of the Google Engineering Research Institute, has not yet learned his mind. Looking at President Lei in confusion, President Lei glanced at Fang Zhe and said:

"For me, Azhe, let's see if what I said is the same as you think, or if there are other ideas for you to add!"

"I guess A Zhe refers to the Internet sales of mobile phones, referring to..." President Lei sorted out his thoughts and started a long talk. The thoughts of President Lin, who had not understood at first, gradually became clear. Fang Zhe listened to President Lei. It's not far from what I want to say.

Destiny is really a strange thing. What I said is what Xiaomi did in the previous life. When I met Mr. Lei in this life, I just gave some ideas, and the rest are all thoughts by Mr. Lei. It looks like it should be a People's things are still a person's things, even if they are just some theories or thoughts.

"So, we can learn from Apple’s fan economy. As long as we build the brand image, we don’t have to worry about no consumers. In order to better achieve fan effect and accumulate users, we can talk to fans and consumers throughout the entire mobile phone development process. Form interactions and quickly iterate versions based on their feedback. As long as we can win the trust of fans and consumers, the weaknesses of our startups in various aspects can be turned into advantages!" Mr. Lei finally said in conclusion.

"Fan economy + Internet thinking!" This is what Mr. Lei and Lin Xiaobin, inspired by Fang Zhe, summed up today!