Reborn multinational giant

Fang Zhe frowned just now. What he actually thought was, what is the background of this company called Weilst? Huizhong has no grievances with them, why they want to target Huizhong, if they just want to gain reputation or ask for money , And wait for them to reply to the lawyer’s letter. Who would think that the company would take them to court before they waited for a reply.

Coupled with his current attitude of Five Minutes, Fang Zhe understood that this matter was not that simple. Presumably the other party had been in contact with Five Minutes in private. It could be said that the person who came was not good and had a conspiracy.

"What is happening in the American public opinion circle now? What do the players say?" Fang Zhe asked an executive sitting next to Li Yifei.

Since the last time Huizhong suffered a loss in the U.S. public opinion circle, Huizhong has set up a special public opinion monitoring department to keep an eye on relevant reports and public opinions about Huizhong from all over the world in order to respond in a timely manner. Fang Zhe asked this The person is Wang Wei, the head of the Public Opinion Monitoring Department.

Wang Weihui reported: "There hasn't been much movement yet, but two small websites in the game industry reported the matter, and most players don't know about it."

"What about the game operation?" Fang Zhe asked Li Yifei again. The international version of "Happy Farm" is operated by the Jianghai branch, and the person in charge there Jiang Che reported to Li Yifei.

"Nothing abnormal for the time being!" Li Yifei replied.

Fang Zhe nodded, that's good. It seems that Huizhong's response to the crisis is fairly rapid. If they can resolve the matter before the matter is fermented, then the impact of this crisis is nothing.

"That's good, you fly to the sea today, and talk to the other side for five minutes. If they don’t want to appear in court, then be prepared to be sued by us in the country, and let Jiang Che relate to facebook and myspace. The operation staff maintain communication at any time and deal with problems in a timely manner.

In addition, the public opinion department pays attention to the dynamics of public opinion on the market at any time, and at the same time contacts foreign media that we are more familiar with, and try to control the scope of the matter, so as not to affect game operations."

Fang Zhe finished explaining to Li Yifei and Wang Wei, then turned to look at Li Chen:

"This time your legal department has to make every effort to prepare for the battle. All of us here know that Huizhong's "Happy Farm" international version has not been plagiarized, so what we have to do next is to find enough evidence to win this lawsuit.

I asked Finance to allocate $5 million for you to collect evidence. If necessary, you can send people to the United States to collect evidence, including this company called Weilst, his shareholder Pincus, and a game company called zynga in the United States. There may be money transactions between them and five minutes, etc.In addition, we try our best to apply for a delay in the court hearing. We will not make direct contact with them until we are not sure enough to win."

The meeting lasted for more than an hour. In addition to deploying Huizhong to fight the lawsuit, Fang Zhe also began to plan the worst-case scenario. If Huizhong loses the lawsuit, he did not think about winning. Worry about failure, so that there will be no worse results. This is what he must learn to do as the leader of a company.

Originally, Fang Zhe thought that this was just a game industry confrontation between Huizhong and Weierster, or the zynga behind it. Who would think that in the middle of the night on Sunday, the Public Opinion Monitoring Department suddenly discovered that the United States was much larger and smaller. The news media reported this on the news of the new day.

These articles are black and white, some say that Huizhong is plagiarizing the American company Weierster, and some say that the American company Weierster is plagiarizing Huizhong, but in general, there are far more black ones than white ones, and most of the media have reposted them. The evidence provided by Weierster, the game-related information they registered earlier.

Because the international version of "Happy Farm" has become so popular and popular overseas that almost no one knows it. Therefore, public opinion news about it has become the headlines of major media newspapers once reported. Induced, most unknowing players also began to believe that Huizhong copied the American company Weierster.

For a time, the entire public opinion circles in the United States and overseas have criticized Huizhong. Some enthusiastic and indignant players began to boycott the game, attack the game, and spread negative news about the international version of "Happy Farm" everywhere. Internet public opinion that resists plagiarism.

On Monday afternoon, even worse news spread to Huizhong. Facebook, due to possible legal disputes between Huizhong and Weierster in the United States and some overseas regions, is considering stopping the operation of the international version of "Happy Farm" in the future. , And introduced a farm game of the same type to all players.

This game is developed by the American web game company zynga, and is the exclusive agency and operation of the facebook platform. Whether it is game content or gameplay, it is very similar to the international version of "Happy Farm", but legally, this game It is a real original game by Zynga, without any legal issues.

Because the international version of "Happy Farm" on facebook may be out of service, players on facebook have only two choices if they want to play this kind of game. One is to choose the new farm game that Facebook has launched, and the other is to transfer. Continue to play the international version of "Happy Farm" on the myspace platform, but looking at the current trend of public opinion, how long the "Happy Farm" on the myspace platform will last, the ghost knows!

When the international version of "Happy Farm" was caught in plagiarism controversy in the United States and other regions, there were also reports of Huizhong's plagiarism in neighboring South Korean media close to China, but the content of the report was not the international version of "Happy Farm" , But a mobile game currently operated by Huihuizhong, "Superman".

Many Korean media accused Huizhong’s "Superman" for plagiarizing a South Korean game company called Gravity, and despicably launched the game ahead of time. In addition, they also broke the news that Huizhong is developing a game in production. "Fishing Master" also copied a fishing game made by this company.

Because the public opinion about plagiarism in the international version of "Happy Farm" has fermented, many people have already believed in Huizhong plagiarism because of the media's inducement, so when the Korean media broke the news, public opinion was basically overwhelmingly accusing Huizhong, including the United States. , South Korea, Japan and many other overseas regions, Huizhong Company and all games under Huizhong have been caught in great controversy in the media and players.

Troubles continue in foreign countries and in China. In mid-April, many advertising channels that had worked with Huizhong's web game platform Zhongle for a long time suddenly cut off Huizhong's advertising.

The reason given by some advertisers is that their company is adjusting the ad delivery system and is unable to place ads for the time being, and some said that they have received higher-priced ad delivery, so they cannot continue to cooperate with Huizhong.

A small number of advertisers who have a fairly good relationship with Huizhong revealed privately that several other giants in the web game industry 51wan and 91wan have formed an advertising alliance and jointly bought out the game advertising of many advertisers across the network, including It is unlikely that Huizhong and other web game platforms that have not joined this alliance want to advertise in a short period of time.

This approach is equivalent to directly cutting off the traffic of the Zhongle game platform. Although the Zhongle platform has accumulated a lot of users, compared with the potential users who have not registered on the Zhongle platform, the number of users is not worthwhile. It is mentioned that if Zhongle is unable to advertise on the entire network, it is equivalent to cutting off the source of the small lake of Zhongle, and can only wait to slowly dry up.

51wan and their alliance bought out many advertisements at the same time, they have also launched several games similar to the exclusive agency games on the Zhongle platform. People with a discerning eye will understand that this alliance is aimed at the rising stars of the industry.

At the same time, Tencent, the largest social giant in China, also announced that its social gaming platform QQ Games will launch a variety of web game games. Tencent has officially entered the web game field. This news is tantamount to a depth bomb invested in the entire web game. In the industry, when it comes to traffic contention, the two 51wan alliances are not necessarily the top QQ games, not to mention the fact that many of the traffic has been cut off by Zhongle.

For a time, Huizhong fell into embarrassment on all sides. Huizhong encountered the biggest crisis since its establishment. Huizhong's three pillar businesses, overseas web games, domestic web game platforms and mobile games, have all encountered unprecedented crises.