Reborn multinational giant

With the help of a large number of online writers, the advertising endorsements of popular celebrities such as Honglei Sun, and the unblinking advertising on Baidu, "The Tomb of the Gods" has attracted much attention as soon as it was publicly tested!

"The Tomb of God" is the first day of service!150 groups of servers were opened, and 2.64 million new users registered in a single day!

What is the concept of 2.64 million?In today’s web game industry, a game can have more than 1 million total users, which is a big profit game. If there are 500,000 registered users in a single day, it is definitely a hot game. The number of 2.64 million has nearly doubled the number of 1.5 million newly registered users in a single game created by Huizhong in a single day!

The official website of the Zhongle platform, as well as many media that have cooperated with Zhongle, published the exclusive page game IP masterpiece "The Tomb of God" on the first day of the service on the news early the next morning. Achievements, the number of registered users is 2.64 million, the daily turnover is 58.21 million, and the per capita ARUP value is nearly 22 yuan!

Shock!Unparalleled shock!

From players to 51wan alliance and other web game platforms, to starting point and perfect Shanda and other game companies, they are all shocked!

In today's China, there has never been any game that can achieve this number in a single day!Even the terminal game masterpieces of those big companies have never reached this level!

Prior to this, the domestic game industry held a record, Tencent's agent game "Cross Fire", with the highest single-day turnover record exceeding 40 million yuan!And now, the page game "The Tomb of the Gods" launched by Zhongle, this is a page game, and it has raised this record by a third!

So, what about forming an alliance?What if many advertising channels don’t cooperate?Sorry, IP comes with its own traffic!You don’t even know how many Chinese netizens read novels today, let alone how many of these netizens who read novels are fans of "The Tomb of God" and other great gods. It can only be summarized in one word. Countless!

"The Tomb of God" is on fire! It is completely on fire!It’s just that this time it’s not the "God's Tomb" novel that has continued to dominate the novel list before, but the "God's Tomb" game, Baidu game search rankings, and "God's Tomb" has a single-day search volume of over 5 million Times, far more than the 1 million searches of "Crossing the Line of Fire", "DNF", "Fantasy Westward Journey" and "World of Warcraft".

This is also due to Huizhong’s full-scale cooperation with Baidu this time for advertising and promotion. Whether players go to the Zhongle game platform or the "Tomb of God" game, the first entry point is Baidu search!

In the long run, this means that Zhongle’s nose has been pinched by Baidu, but at this stage, one of the main body and traffic core of the computer-side network is the search engine. Without the help of search engines, many users all over the network have It is difficult to import and transform it into Zhongle and "Tomb of God" games.

In a short period of time, this situation is not easy to change. In the long run, it is important for Zhongle to decentralize its traffic channels and control the voice of traffic channels!

Although search is the core of the topic and traffic on the computer-side Internet, novel sites and video sites are the sources of continuous traffic. Therefore, Fang Zhe thought that he would acquire several large and small websites and video sites in the future. The idea of ​​a big family, but at this stage, Huizhong is still lacking in strength, not to mention a few video websites, novel websites, a starting point alone, it is not the current Huizhong bought.

Although novel websites are big traffic users, they are not big profits. Because of the existence of pirated novels, more than 90% of online readers read pirated novels. In addition, the profitability of genuine novels is also extremely simple and large. Most Internet writers only generate income through electronic chapter subscriptions. Compared with the IP value and influence generated by this novel, this income is really insignificant.

For this reason, the popularity and success of the "Tomb of the Gods" page game has allowed the industry and outsiders to see a good way to make money and make a family rich!In the past, the industry’s views on the quality of online literary works were not as good as the traditional literature such as "The Eight Pieces of Heaven" and "The Legend of the Dragon Slayer". They have been completely changed and subverted!

The total number of registered users of the page game "God Tomb" exceeded 5 million during the three-day public beta, and the total turnover exceeded 94 million. Although the total turnover of the three days did not exceed 100 million, it was a pity for the operators such as Fang Zhe and Li Yifei, but 3 days More than 90 million, this number has nearly doubled the record in the web game industry!

In the domestic game industry, including mobile games, this data is enough to rank in the top three!"DNF" and "Crossing the Line of Fire", which came in front of it, only reached 98 million and the other reached 104 million because of a lot of recharge activities!

Whether it is Fang Zhe and Huizhong's employees, or outside colleagues like 51wan Shanda Perfect Tencent, they believe that Huizhong and Zhongle have the ability to break the record of "Crossing the Line of Fire" in the country for the three-day turnover to break 100 million in the future!

The May Day holiday is approaching, and all games on the entire network ushered in a new wave of traffic peaks. "The Tomb of God", a blockbuster page game masterpiece, is escorted by all aspects of traffic and under the quality assurance developed by Huizhong. Changhong is still all the way, dominating the single-day search list of Baidu games. On the total game search list, the total number of searches for the "Tomb of God" page game has exceeded the 20 million mark!

The fire in "The Tomb of the Gods" has been completely washed away for nearly a month. The decline and exhaustion lingering in Huizhong's entire company have also let the domestic web game platform industry colleagues who have been quiet for nearly a month know that Zhongle!Not so messy!

51wan headquarters, CEO Liu Na, with a slightly tired face, leaned on the chair of the main seat. Although it is the May Day holiday, none of the 51wan executives dare to take a holiday!Who would have thought that before they thought there was no such thing as Zhongle, who had no ability to turn around, suddenly there was a big explosion, which suddenly broke their previous layout!

Nowadays, due to the launch of "The Tomb of God" on the Zhongle platform, the games promoted by other web game platforms are instantly eclipsed. Many players who originally played games on their platforms are also attracted by the theme and promotion of this game. past.

After a few days, 51wan and other web game platforms in the league have experienced different levels of player loss. The Zhongle platform has always been a platform that can only enter and exit. However, all players who go to their home platform With a set of recharge and cashback, VIP growth system and other methods of binding players, few players transfer from Zhongle to other platforms.

Even though the Zhongle platform has controlled a lot of high-quality advertising resources due to the 51wan alliance since this time, the number of new users on the entire platform has decreased, but the player activity on the platform is still very stable, and Zhongle's game masterpieces and activities are not at all strong. Not affected.

Now, Zhongle avoids the advertising channels controlled by 51wan, and relies on a giant web game system adapted from a well-known Internet novel IP, directly destroying the alliance they established, and this alliance will continue, whether it is right 51wan is still another web game platform, which is meaningless.

In the past, in order to monopolize these advertising channels, the web game platforms in the 51wan alliance made a lot of profits for advertisers. It can be said that they are spending money to block Huizhong's traffic entrance, but now, it can't be blocked!

How to block?There are millions of fans of novels across the Internet and a lot of advertisements on Baidu. Even if they have money and ability, they can't block these traffic entrances!