Reborn multinational giant

Zhou Feng, the leader of the 7-person team, was also full of surprises at the same time when the first and second leaders of Huizhong came. He was not surprised when Fang Zhe came. In the past, Fang Zhe would come once a week.

It was Zheng Siwen's arrival that surprised him. This is the first time Zheng Siwen has come here since they came to this villa to be closed for development. Now that the first and second leaders are coming at the same time, is there something important?

Fang Zhe called Zhou Feng into the simple office in the villa. Zheng Siwen followed up and found a sofa to sit down.

"How is the progress of the project? Has the function of Moments been developed?" Fang Zhe looked at Zhou Feng who had just walked in and asked.

Fang Zhe came once a week, and he still had some control over the progress of the project. He asked Zhou Feng for more specific development details.

"The function has been okay for a long time. It’s just the design. To be honest, several of our employees have questions. Why should we block comments from friends who are not my own? Although we have done this function, we are used to QQ space. I don't quite understand this design!"

When Zhou Feng responded to Fang Zhe, he also asked his own questions. Fang Zhe came to talk to him every week on the development progress, and also discussed with him on product requirements and design.

In this process, not only Zhou Feng’s ability to design product requirements has been significantly improved, Fang Zhe often discusses with him, thinking more closely about why the hot chat software in the past life is so designed, and constantly pondering, Fang Zhe’s product thinking From the picture to the cat and to the tiger, I have gradually gained a sense of looking at mountains or mountains, and looking at water or water.

Fang Zhe looked at him and explained with a smile: "I remember when I had a history class before, there was a very impressive sentence, my slave's slave, not my slave, but the relationship of slavery.

Of course, it may not be appropriate to use in our products. Change it. My friend's friend is not my friend, which means that in social software, I am always the center of this social circle, my social relationship chain and The radiation range should be kept within the range of people I know. This not only simplifies the social relationship between strangers, but also protects the privacy of me and other people!

QQ Zone did not consider this point in its design. It was originally an open social network similar to Facebook, and any stranger can visit my homepage.

Although now QQ space has added certain access permissions, it is not my friends or designated people that cannot access it, but its scope of permissions is still too large. If I only want a certain post to not be seen by others, only me Friends of yours, only for certain people, etc. These functions are not available in the QQ space now, and we started from this point when we designed the circle of friends. First of all, put me in the center of social interaction. My privacy is first in social networking!

Foreigners value personal privacy more than we Chinese. If we design according to the way of QQ space or facebook, it will be a reprint of facebook at most. In contrast to their lack of product competitive advantages, let alone the future operation process, All kinds of contradictions can easily occur!

Remember, our products are aimed at the world from the beginning, so at the beginning, the three main points of our products are simple, practical and safe!"

Zhou Feng nodded thoughtfully. Although Fang Zhe explained for a long time, without the actual operation of the product, I am afraid that he really cannot fully understand what Fang Zhe said.

"You should prepare as soon as possible, seal up the first three release versions, and prepare for the grayscale release test of the world's first release version. In addition, you pack up and prepare to move. Starting next week, you will be working in Xierqi!" Fang Zhe arranged .

Zhou Feng asked with joy, "Can we finally return to Huizhong to work?"

Fang Zhe glanced at him speechlessly. As the person in charge of the product team, he asked this question first without asking the product, but it can also be seen that the seven of them stayed in this villa without shit for two months. I'm almost sick!

"Um, are we ready to go online so soon? I remember that you planned to go online at the end of this month?" Zhou Feng saw Fang Zhe's expression, and then he thought about it embarrassingly.

However, Zhou Feng did not worry much about the release of WeChat. They iterated more than ten versions in two months, and developed four independent functional versions for subsequent updates. According to Fang Zong's intention, the product will always be made. If you need to update and release it when you need it, for example, the Moments feature they discussed just now, according to Fang’s request, it should be added after the third major version. It’s developed now for Better testing and product adjustment and optimization!

Gray release is a very popular operation method for products in the Internet industry. It refers to the release of a new version of the product, and only select a small number of representative users from the existing users to have the first experience, similar to many games. The purpose of the open experience server is to find the problems in the product and solve it as soon as possible without affecting the version that is already in operation.

WeChat is only preparing to launch the first version online. It is logically inappropriate to use this term, but Zhou Feng also understands that Mr. Fang meant to conduct small-scale packaging and testing first, which is different from the internal personnel testing when they were developing. Real user samples will be selected around the world, and then it will be the time to truly test the product level.

Fang Zhe glanced at Zhou Feng and said: "There are already competing products that are online before us, so we can't delay it anymore. The delay will change, and the longer it will be, the bigger the change will be.

In addition, you can’t go back to the Huizhong head office for the time being. You are nominally employees from all over the world. The office is a new office building I found in Xierqi. The operation and customer service personnel there will basically be in place, waiting for you After moving over, we will prepare for the release of the version and the launch of the first version."

Zheng Siwen, who has not spoken all the time, interrupted and said: "In fact, I am more worried about whether we are going to operate directly in the world, whether we have to open offices in several major regions around the world to take care of part of the operation and customer service!"

Fang Zhe had thought about this a long time ago, but Fang Zhe has always been in charge of WeChat now. Zheng Siwen doesn’t know much, so Fang Zhe patiently explained:

“It’s not needed when it’s just launched. The earliest version has simple functions, and the seed users accumulated in the initial stage are very important. We need to rely on these users to optimize and improve the product, so we don’t plan to spend resources on promotion in the initial stage, and wait for user satisfaction. Roll out again.

In the early days, we can invite some users around the world to join the product experience plan to assist us in global operations. When the number of users reaches a certain threshold, we can open offices in several major markets around the world to assist operations, and slowly spread the stalls!"

Fang Zhe said that this kind of plan and operation strategy is also based on his previous experience in the internationalization of large companies such as Facebook.

"President Fang, I'm still worried about one thing. Now our product testing period and initial launch are all deployed on Amazon Cloud, but when the number of users is very large in the future, I am afraid?"

Zhou Feng asked him the doubts he had always had. Looking at the world, no company has put hundreds of millions of users' product data on other people's clouds to operate, whether it is data security or confidentiality, etc., it is very wrong.