Reborn multinational giant

Xiaomi’s first preparatory meeting has ended. The preparatory meeting in the previous life has left a strong mark in the history of the development of Xiaomi and China’s mobile phone industry. If Xiaomi can become bigger and stronger in this life, it should be no exception. This conference will inevitably be talked about by the outside world and the entire Internet industry!

The only difference from the previous life is that Fang Zhe was added to this meeting, which is doomed. The relationship between Fang Zhe and Xiaomi is also tightly tied together with this meeting. At least Yes, Xiaomi’s name was given by our boss!

Although the meeting is over, it is estimated that it will be a few months before the official establishment of Xiaomi. During these months, many veterans who participated in the meeting need to hand over relevant work to the previous unit before joining Xiaomi.

Don’t look at everyone now sitting together talking about entrepreneurship, but many of them actually have jobs and positions now, just like Dean Lin Xiaobin, who is most highly valued by President Lei. In his previous life, he was not until the establishment of Xiaomi for half a year. Before the release of Mi 1, his identity as a member of Xiaomi was officially disclosed.

Therefore, it is uncertain whether other changes may occur in the past few months, but Fang Zhe is confident that even if any changes occur, Xiaomi's establishment in advance has not run away!

Because of the rebirth of himself, Xiaomi’s establishment time is likely to be half a year earlier than the morning of the previous life. In Fang Zhe’s view, this is already worthwhile. If it enters the mobile phone market half a year earlier, Xiaomi’s future achievements will be even higher. Based on his relationship with Xiaomi, the better Xiaomi's development, the greater the benefits to Huizhong and WeChat's future growth.

If WeChat can become a factory-installed application on Xiaomi mobile phones with tens of millions or even hundreds of millions of users, it will have an advantage over chat software such as QQ that needs to be downloaded from the application store.

Even if, because of Fang Zhe’s intervention, Chinese mobile phone manufacturers have a larger market share in the world mobile phone industry, whether it is the industrial layout or the future 5G standard formulation, the entire China from mobile phones to mobile Internet and other related industries, Will have more advantages!

WeChat has been launched overseas for more than a week, and everything is slowly advancing in an orderly manner. With the assistance of many users who have joined the product experience program, Zhou Feng and others have been continuously improving and optimizing the user experience of WeChat.

According to the feedback of their user surveys, when whatsapp and WeChat are also placed in front of users, more than 95% of people will choose to use WeChat, and less than 5% will choose to use Whatsapp. From this point of view, WeChat is in the product On the other hand, there is no major problem, so Fang Zhe asked the WeChat operation team to expand the user sample range on the one hand and prepare for the official first release version update on the other hand.

Nowadays, all WeChat users actually use the beta version of WeChat. The so-called beta version refers to the fact that it is in the testing stage and there may be some features that are different from the official version. But in fact, from the current user satisfaction In terms of degree, this difference should be small, and it is limited to the version in some language regions, and there may be some design differences.

This kind of thing actually involves localized operations. The world is so big, and people in each region have different preferences for Internet products. It is obviously not a problem to rely on a product that has no difference to take all users in the world. Possible thing.

For example, people in some countries and regions like large fonts, and people in some countries and regions like small fonts. For countries in the Arab region, chat writing is the opposite of many countries from right to left. People in some countries or regions may be taboo about the green color they use, and other issues, and they need their operation team to slowly explore.

In this case, weighing development complexity and operational benefits has become a must for the WeChat team. For 95% of the user experience, giving up 5% of the user experience is a choice that must be made.

In addition, the WeChat feedback from very few users does not have a small language version, and they can only smile at users, thank you, sorry, brother, there are only hundreds of thousands in the world In this language, and most of them still live in Africa, it is hard to speak with or without a mobile phone. You ask us to make a language version for you. You think you are God!

On June 25, WeChat updated the first official version. After this version is updated, it means the end of the testing phase, which means that in a short period of time, WeChat can no longer be updated with other versions.

Too fast version update is a thing that hurts the user experience very much. Therefore, the operation team currently has a version update plan with different time intervals of 1-6 months according to different countries and regions. These are all scheduled. Inside, if there is any change or problem, the update must naturally be updated.

When the official version was released, WeChat had accumulated more than 7,000 users around the world, most of which were concentrated in developed countries and regions such as Europe and the United States. In the official version, the laws and privacy regulations of various countries and regions are also more important. perfect.

This is also the lesson that Fang Zhe has learned from the big Internet companies that have been overwhelmed by policies and privacy in his previous life. Although I dare not say that WeChat has no problems in this aspect, at least in the initial stage, these things are not If you fall, you will avoid being caught by others in the future.

There has always been an intuition in Fang Zhe’s heart that when the number of WeChat users in certain countries or regions reaches a certain threshold, they must be found by local competitors or government authorities. For this, Fang Zhe can only relax. Make more preparations and countermeasures. No product grows smoothly. If WeChat wants to make a bloody foothold in the global mobile chat software market, it must experience enough blood and blood!

Along with the official release of WeChat, there are several tools and products that Huizhong has prepared for the first half of a year, such as Clean Master, Input Method, 91 Assistant International Edition!

In addition, the other two web game products of Huizhong Jianghai Branch, "Happy Fishing Farm" and "Happy Town", also joined this wave of excitement and went online overseas before the end of June.

For a time, many products of Huizhong were launched overseas at the same time, and the employees in the company were very busy, and the market outside the company and the peers and the people around the world were also surprised by the sharp operation of Huizhong. Chin!

Among these products on the line, the first to detonate are the two page games "Happy Fishing Farm" and "Happy Town"!

Previously, because "Happy Ranch" logged in to mysapce first, many diehard fans on Facebook rushed to mysapce to play games.

This kind of thing seems incredible, but it did happen, also because the gap between facebook and mysapce has not been completely widened, and the new users have no stickiness on facebook, especially for users who specifically registered facebook for playing games. I was directly attracted by the first release of "Happy Ranch" on mypsace.