Reborn multinational giant

The launch of the two games "Happy Fishing Farm" and "Happy Town" helped the total turnover of the 4 games of the Happy Series in June, breaking through 84 million US dollars!

Among them, the number of players in "Happy Farm" is as high as 43 million, and they also contributed nearly one-half of the turnover. The turnover amount is just over 40 million U.S. dollars. Although this value is much less than the top-up turnover during the peak period of "Happy Farm", but The win is still stable.

With the passage of time, many old players who have been tired of "Happy Farm" have gradually moved to other games in the Happy Series. Therefore, the flow of "Happy Farm" has been declining, regardless of whether it is the operation department or Fang Zhe. Very calm!

In contrast to the gradual decline in the flow of "Happy Farm", the flow of "Happy Ranch", "Happy Fishing Farm" and "Happy Town" is growing steadily. Among them, "Happy Ranch" contributed 16 million US dollars in revenue throughout June. "Happy Fishing Farm", which was launched at the end of the month, contributed 6 million US dollars, and "Happy Town", which was launched at the same time as it, contributed 22 million US dollars in revenue!

"Happy Town", which has only been online for a little over a week, has the ability to attract money, which is unmatched!

With a turnover of 84 million U.S. dollars, leaving aside the sharing and operating costs, Huizhong recorded a net income of more than 60 million U.S. dollars in June by relying on only 4 games in the Happy Series, which translates to more than 400 million yuan!

Not more than 400 million a month?not much!In the past, Tencent’s single "King of Glory" had a profit of more than 1 billion every month. The mobile phone giant Apple’s daily net profit is as high as more than 600 million. In contrast, Huizhong’s room for improvement is still Very big!

Different from the popularity of the two games of the Happy Series when they were launched overseas, the three tool products of Huizhong have to rely on the pain points of users to slowly start to develop and accumulate users.

For these three tool products, Fang Zhe and Huizhong don’t expect them to make money at all until they have cultivated a sufficient user scale, and they are pure smart phone APP products, even if Huizhong uses its tens of millions of page game users. The scale of promotion will not be very useful.

There are no people who just need it, and downloading such products is useless. On the contrary, the mobile chat software WeChat can play some role in the future by borrowing tens of millions of overseas users to promote.

However, this kind of thing is not in a hurry. Although the popularity of smartphones worldwide is fast, after all, the user base is small and the total number of smartphone users is still limited. Among them, there are overlaps with gamers of the Happy series. One third is considered good.

So now, Fang Zhe still requires WeChat to work hard to accumulate seed users and enrich global operation experience. Otherwise, once massive resources are released, a large number of users will flood into WeChat at the same time, and the operation team lacks operation experience, and if they are unable to solve many problems, then WeChat will continue. I am afraid it will be difficult to save these users!

Fang Zhe has always been cautious about the development of WeChat. He can't become fat with one bite. Once the foundation is laid, the confidence that WeChat will grow into a towering tree in the world will be greater!

To say that among these three products, for the current smart phone users, the most painful product is the mobile phone cleaning master tailored specifically for Android users!

Since the release of the first Android phone htc-g1 in October last year, major mobile phone manufacturers around the world have rushed to launch smartphones equipped with Android systems. There are major mobile phone manufacturers such as Samsung, LG, Sony, Ericsson, etc. in the mainland and Taiwan. Established mobile phone manufacturers such as ZTE, Huawei, Lenovo, Meizu htc.

For a time, Android phones are blooming all over the world. For this reason, the patent wars and litigation battles between Apple and Android camp manufacturers have occurred one after another. The secondary development of the native Android system by various mobile phone manufacturers has enriched Android's diverse operations At the same time of the system, many pits and problems were exposed.

And those who pay for these pits and problems are those who are the first to replace Android smartphones and mobile phone users who trust the major mobile phone brands. When they first bought it, wow, this phone is so cool that there is nothing to do. From the screen pixels From the screen to the finger operation to watching the video, listening to music and playing games, all aspects of comparison show that the previous feature phones are simply scum!

Peng Xiaoan, an employee of 7-11 convenience store in Baodao, has a deep understanding of this. In October last year, after HTC, a major mobile phone manufacturer in Baodao, cooperated with Google to release the world's first Android phone HTC-G1, he contributed himself With a small salary of one month, I can’t wait to start this one, hailed by Baodao media as "the best mobile phone ever"!

Just a few months after I bought it, Peng Xiaoan agreed with the media’s comments. Although some media said that Apple’s iPhone user experience is better than htc-g1, they thought that this phone was produced by HTC, a local company on the island. Yes, Peng Xiaoan subconsciously placed the iphone behind htc-g1.

Just a few months after I bought the mobile phone, Peng Xiaoan couldn’t put it down, playing it every day from morning to night.However, since February this year, Google officially tested Androidmarket, and after a large number of Android applications poured into Androidmarket, this situation has slowly changed!

In the past, because Androidmarket was in the beta stage, the two or three apps and games downloaded by Peng Xiaoan were basically the ones recommended when the phone was officially released. Let alone the small number of apps, those apps and games Optimization has also been done quite well.

But now, since Peng Xiaoan downloaded two or three free-to-play games from Androidmarket, he found that his phone started to become stuck!

Before opening an application or game, it was almost instantaneous, at most one or two seconds, but now, this time has become longer and longer, from two or three seconds in February to four or five seconds later. Up to now, whether he is opening apps, playing games, or even making ordinary calls and texting, the attitude of this phone is, I love to respond to you and respond to you, and if I don't love to respond to you, I will freeze!

At the beginning, Peng Xiaoan scolded the unscrupulous developers of the games he downloaded, optimized so badly and uploaded them to the store. Isn't this a pitfall for users?

For this reason, he deleted all the games he downloaded before playing a few times. However, the situation of his mobile phone card did not improve. Later, when he downloaded other apps or games, it became more and more card. Peng Xiaoan started Scolding Google, scolding Androidmarket reviewers, rubbish apps and games are all put in the store.

Peng Xiaoan, who couldn't be more angry, also contacted HTC's customer service to hope that they could report this issue to Androidmarket operators, but it was of no use.

Later, Peng Xiaoan started to find other users in the online htc mobile phone community whether they had encountered similar problems. Then, he found that on the homepage of the official community, there were three out of ten talking about mobile phone cards. At the beginning, the official forum administrators also specifically deleted these posts, but later, as more and more users were reported, the official staff did not bother to delete the posts.

After reading a post from a game player on the forum to analyze why Android phones are getting more and more cards, Peng Xiaoan now thoroughly understands that Maade, fortunately, gave this feedback to that feedback. After a long time, it is basically HTC phones and Problems with the Android system.

"Garbage is all garbage. The best mobile phone in history is simply the most garbage phone in history, garbage HTC, garbage Android, garbage Google!"

Peng Xiaoan, who is so angry that his brain hurts, has a new definition of the "best mobile phone in history" that he recognized a few months ago.