Reborn multinational giant

The mobile phone cleaning master, once launched, hit the pain points of most of the current Android users, and relying on word of mouth, the effect of virus transmission quickly accumulated a wide range of users.

The other two tool products are not so lucky, because there are already similar competing products in foreign markets, and these two products do not have deep enough user pain points, so these two products do not matter whether they are accumulated from users or In terms of word of mouth, none of them have shown anything outstanding yet.

However, Fang Zhe is not worried about this. Although the pain points of these two products are not deep, the victory is that there are enough pain points. With the increase of smart phone and mobile Internet users, their advantages will gradually become apparent.

For example, the input method product Happy Input Method caters to Huizhong’s well-known happy series of games overseas. If a player who has played the happy series of games sees the name of this application, he may subconsciously think, this Is the product produced by the same company?

Out of trust in this series, they may choose to download this input method. This is the brand effect. Fang Zhe and Huizhong have already regarded the more well-known product series such as the Happy series and the fruit series as brands. Operation and the ability to name the products of these two brands must also conform to the planning and positioning of these two brands.

For example, for the current Happy Input Method, he compares the Microsoft Input Method and Google Input Method, which have a wide audience in foreign markets, and has several advantages that are not obvious at present, but have great potential in the future.

First, there are two versions of the Happy Input Method, one is the minimal version and the other is the standard version. This method of sub-version operation is very common in later generations, because the normal version of the software is constantly updated and updated with the function. Iterations will become more and more bloated, and the complexity of using software will become higher and higher, so many software, especially input methods, will have minimalist versions, just to cater to users who like simplicity and convenience.

The standard version of Happy Input Method also has two killer selling points, namely skin change and emoticon packs. Among the large number of smartphone users, a considerable part of them hope to make their mobile phones more personalized and more humane. In addition to external functions such as mobile phone stickers and mobile phone cases, the screensavers, ringtones, unlocking and input method style skins in the mobile phone are also a major consideration for many users when choosing an input method.

Especially for girls, according to the survey that Fang Zhe saw on the Internet in his previous life, more than one-half of female smartphone users have changed the default simple style of the input method to their favorite pink, cute, and cute The style of the class.Many boys will also switch to various styles such as cool, handsome and so on.

These users account for a large proportion of the total input method users, and now several input methods on the foreign market do not have this function, so this will be used as a major product advantage of the happy input method to help happy input The method hits the user's pain point.

Another big killer selling emoticon pack is also a point that is not valued by many input methods at this stage. According to research and surveys seen on the Internet in Fang Zhe’s previous life, various communication software around the world sends tens of billions of messages every day. Among them, more than one-sixth of the messages contained various expressions.

The emoji expression that is popular all over the world is used more than 6 billion times a day. In the report on the use of expressions released by Tencent QQ in 2015, the expression babble was used 52.1 billion times a year!

This shows how often expressions are used in daily chats.

At this stage, most of the emoticons are derived from the emoticons carried by the chat software itself, but the emoticons of these chat software have a big feature, that is, either not interesting enough or rich enough, and the happy input method is positive. It hits this pain point.

It not only expands emoji packs that are popular all over the world, but also adds emoji packs such as pictures and gif animations, and supports user-defined expressions. Excellent producers can make emoji packs by themselves. Upload to the happy input method store for free or paid use by all happy input method users.

In the previous life, the mobile chat software line popular in Japan and South Korea relied on the extremely rich chat expressions to break out of many chat softwares, and only sold this business with emoticons, creating monthly Tens of millions of dollars in revenue.

The line only covers more than 200 million users in Japan, South Korea and a few Southeast Asian countries. If it is replaced by a global market of billions of users, this number will inevitably be magnified many times.

Wechat’s chat software has already added a wealth of emoticon functions. However, due to Wechat’s steady and steady operation method, Fang Zhe cannot guarantee that there will be no other chat software to follow until Wechat has a sufficient number of users. WeChat coexists.

In this case, input method software as a third-party tool product can compete with chat software from the side. Even in the future, chat software such as mobile QQ will still live on smart phones, and the existence of happy input method , Can also disgust them!

Another tool product, the international version of 91 Assistant, has been firmly in the top spot in this category in China. In foreign countries, its biggest competitor is Androidmarket, which has the official pure blood of Google. Compared with it in the application distribution field, the difficulty is not small. Therefore, at this stage, Fang Zhe is pointing to Xiong Jun and their R&D team to find another way!

Just from the front, Fang Zhe summarized the core selling points of several competing products in this field in the past life, and suggested that they add personalized and diversified functions such as mobile phone skin replacement, screen password lock, and personal application data cloud storage. These functions, The Android market, which was the dominant one in the overseas Android market in the previous life, did not bother to join.

However, it is different in China. The application assistant software of each family can be described as exhausting in order to make a blood. The 360 ​​mobile assistant is the reality of application distribution in the name of security protection. Baidu, with rich wealth, directly bought 91 of the previous life. As an assistant, Tencent is constantly spending huge sums of money to promote its own app treasures. Manufacturers such as Xiaomi and Huawei have installed their own app stores relying on their mobile phones to leave the factory, and for the rest, relying on mobile phone skinning. , Personalized features such as screen savers attract users.

Whether these two products can be made, their respective selling points and product core competitiveness are one of them, and the other is to rely on the capabilities of the operation team and R&D team. As for luck or something, Fang Zhe does not believe this!

Therefore, in order to ensure the success of these three products, Fang Zhe put aside the investment in operation and promotion. He also specially prepared the fourth mobile Internet project team in the mobile Internet business unit. The product that this team will do is called The mobile application data analysis platform, as the name suggests, this platform is used to analyze mobile applications. The previous Umengs, Qimai Data, etc., all belong to this type of platform.