Reborn multinational giant

Chapter 224 Steam China

In addition to the above organizational structure adjustments, Huizhong has also set up separate game development studios in Europe, the United States, and Japan.

Japan, like the United States, which has established an office before, has also established a separate office in order to cooperate with the copyright department in negotiating copyright acquisition or cooperation with related Japanese companies.

The three studios recruit R&D personnel locally and set up teams to develop games in the local market, including Western-themed games such as "Zhilong" for the Japanese market and "Clash of Clans" for the European and American markets. Huizhong is globally The development and deployment of games in various regions is officially beginning to blossom everywhere.

After the organizational structure adjustment, Huizhong’s parent company has as many as eight first-level departments. Although the structure of each department’s role is clearer, if they all report to Fang Zhe, the CEO of Fang Zhe has to be busy. dead.

Therefore, Shen Liang, the former head of the mobile game department, has been promoted again, and now he is executive vice president. Li Yifei has gone to the subsidiary Paytong to become the CEO. The current Huizhong parent company is equal to him, and there are only page games left. Several executives including Sun Huifang of the Platform Department and Li Yimei, the head of the Administration Department.

Above him, there are only two people, one is Zheng Siwen, who has several titles such as CFO and CEO, and the other is CEO Fang Zhe. Several departments that have separated from the mobile game department this time still report to him. , He reported directly to Fang Zhe.

From mid-July to the end of July, Fang Zhe and Huizhong were busy with the adjustment of the organizational structure and personnel arrangements. In addition, Fang Zhe took the time to talk to Li Zhipeng, who had previously met at Lin Xiaobin’s house. As expected by Fang Zhe, After Gaoxin and Fang Zhe talked to him about his ambition to establish a patent company, Li Zhipeng agreed to Fang Zhe's invitation and became the technical director of the patent company specially established by Fang Zhe.

As for the CEO of this company, he is a professional manager specially hired by Fang Zhe. This patented company is called Huichuang Software Company. I think it is an ordinary Internet company. In fact, the company does not develop any products. , The main thing to do is to collect and develop patents that may be used on various smart phones.

In the initial stage, Fang Zhe must have kept throwing money into it. After the accumulated number of patents is almost the same, he will talk about making money by methods such as patent licensing. This company is a company invested by Fang Zhe out of private interests and hobbies. , The main business relationship with Huizhong is not big. Therefore, the current investment of the company is supported by Zhongying Capital. Although this does not conform to the style of a venture capital company, if this venture capital is most of the money If Fang Zhe came out by himself, he said otherwise.

Most of the patents developed by Huichuang at the current stage are all kinds of patents that Fang Zhe has temporarily thought of will be widely used in the smartphone industry in the next two to three years, including mobile phone message bar notifications, mobile phone case design and other messy design content. Part of the scope of patents is not limited to specific technical patents.

In Fang Zhe’s view, Huichuang’s future development is really a bit like those foreign patent rogue companies. Although the reputation is not very good, Fang Zhe does not matter. It is a fool to have money or not, whoever makes me a reborn person will have this. Advantages too!

At the end of July, Fang Zhe went abroad to fly to the United States. This is his second time to the United States after being invited by Apple last Christmas. Compared with the last time, Fang Zhe’s English is much fluent. The status is also much stronger than last time.

The purpose of his trip to the United States this time is to negotiate a cooperation project with another well-known Seattle game company, Valve, commonly known as the V company and Villefort in Chinese.

Probably speaking of valve or company V, there are still many people who are unfamiliar in the country, but speaking of the other two names, I am afraid that most domestic console game players should have heard of it, steam and G fat!

That's right, Valve is the developer and operator behind the steam platform, a global gaming platform, and G Fat, whose full name is Gabe Newell, is also the founder of Valve!

The name of the game company valve is not as well-known as the games it owns, "Half-Life", "Counter Strike", "Leave to Survive", and "Dota2". These well-known games in the world are all the works of this company. .

Its position in the game industry is basically equal to that of Blizzard, especially after the release of "Dota2". The annual DOTA2 International Invitational Tournament, commonly known as TI, has attracted the attention of many people around the world. Up to tens of millions of dollars.

Nowadays, Valve has started the research and development of "Dota2", but in terms of speed, it can be regarded as a veteran. It was not released until the middle of 13 years, which lasted 4 years!

The previous life "Dota2" was represented by Perfect World in China. In this life, Fang Zhe intends to cut Hu and get the agency rights of "Dota2" in China in advance!

In fact, compared to "Dota2", there is another game that Fang Zhe really wants to get, and that is "League of Legends". Unfortunately, as early as last year, Tencent had already bought "League of Legends" from Riot. "The agency rights in China, and Tencent also invested in Riot, although Fang Zhe later asked his staff to contact Riot’s shareholders and senior executives, willing to pay a higher price to get Riot shares or "League of Legends" agent in China Right, but they were all rejected!

Ma Dan, Tencent bought Riot in the previous life and only spent more than two billion US dollars. Compared with the money Tencent made from "League of Legends", it is not worth mentioning. Now I spend tens of millions of dollars to buy you a little. Shares, you are not even willing!

Fang Zhe really couldn’t understand why Riot’s shareholders and senior executives would refuse Fang Zhe and Huizhong’s shareholding. Tencent did not transfer the "League of Legends" agency rights in China. He also understood that Riot’s senior executives were unwilling to sell shares, which made it difficult He feels a little confused!

Fortunately, Fang Zhe can only make his subordinates think about it. If you have a chance, you will see the stitches. If you don’t have a chance, we can’t just wait and die. If Tencent took the "League of Legends", then I Huizhong would take "Dota2", yes, "Dota2" It was released two years later than "League of Legends", but don't forget, V agency also has a STEAM!

A game I can’t compete with you, a platform game, you should always weigh it!

In the previous life, steam did not become popular in mainland China until 15 years ago. In 18 years, Perfect World cooperated with V to operate Steam China. There are many complicated reasons for this, but Fang Zhe, a rebirth, has long since The research got it.

Let me talk about the reasons why steam did not catch fire in China until 15 years. There are two main reasons:

1. Domestic policies and the existence of walls;

2. V agency does not pay enough attention to steam China, and progress is slow in all aspects, from localized translation to cross-border payment, and community building;

In 18 years, when Steam China had accumulated more than 40 million Chinese users, the reason why V agency had to hand over Steam China to Perfect World was similar to the above two points, from policy to localized operation services. Perfect World has so many advantages over V agency to operate steam China remotely overseas!

Therefore, another important reason why Fang Zhe went to Seattle to discuss cooperation with V agency this time is to convince G Fat to cooperate with Huizhong to operate Steam China!