Reborn multinational giant

On August 14th, Sina Weibo officially started its internal beta. Fang Zhe, who has been paying close attention to this, also registered Sina Weibo as soon as possible.

It is a closed beta, but in fact, Sina has opened up a wide range of registrations this time. In addition to most ordinary users, it also invited some film and television celebrities, celebrities, etc., for all-round testing. Weibo is still relatively new in China. Whether the social approach works or not.

Weibo is a brand-new social mode. It is different from the past QQ one-on-one or group chat social mode. Weibo supports strangers to follow socially. You can check the people you follow without caring about the people who follow you.

This kind of social mode can be said to be tailor-made for various celebrities such as celebrities, celebrities and celebrities. In the past, celebrities wanted to interact with their fans in few ways. Although posting bars have become popular in the past two years, there are few. Stars will personally go to the post bar to interact with fans, in addition to some talk shows, concerts or fan meetings, and occasionally interact with their fans.

But generally speaking, the cost of interaction between celebrities and fans in the past was still very high, but now the emergence of Weibo has just solved this problem. Fans pay attention to celebrities and understand the dynamics of celebrity releases, and celebrities can choose to interact with fans , You can also choose to ignore the fans, this kind of interaction method is very good for the stars, so that the stars who are invited to participate in the closed beta are rushing!

Sina has a great influence in the domestic media industry, so many celebrities sell Sina's face. Among the celebrities invited to participate in the closed beta this time, the popular celebrities plus some old celebrities add up to 40 or 50!

Popular actress Yao Chen is one of them. Because of the "Latent" broadcast in February, Yao Chen is currently hot and red.

In the past, Yao Chen, like other celebrities, updated his Sina blog and accumulated millions of fans. However, although blogs can also attract fans, the maintenance cost is too high for celebrities. A blog is equivalent to writing a college entrance examination composition, either selling chicken soup or telling stories.

After a long time, fans are tired of watching and celebrities are tired of writing. Therefore, many celebrities rarely update their blogs after their initial freshness has passed.

Therefore, when the groom invited Yao Chen to participate in the Weibo internal beta, Yao Chen opened her Sina Weibo as soon as possible. With the millions of fans accumulated on the blog and the Weibo recommendation of new users after registration, she just opened it. On weibo, the number of fans is also increasing!

"Hello everyone, I’m Yao Chen, I’ve opened Sina Weibo!" Yao Chen posted a short Weibo message. Within a few minutes, there were more than a dozen comments and likes. This is comparable to the response of fans after the blog was posted. The speed is much faster. Of course, the most important thing is that the cost of her Weibo is really low. There is no need to think about so many chicken soup or stories, and there is no need to write a long story.

Sina official, when inviting Yao Chen to open Weibo, it also sent her a Weibo user manual on how to accumulate fans, interact with fans and many other functions.

Yao Chen, who just started Weibo, had a lot of fun like a kid who saw a new toy. Every few minutes, Yao Chen will see that his number of fans has increased by dozens or hundreds. Her mood makes her feel very happy. The star star, the most eager and most looking forward to is to be noticed, and now the growing number of fans has quietly satisfied the psychology of celebrities like Yao Chen.

More than an hour later, Yao Chen’s first post has more than 1,000 likes, hundreds of comments, and more than 600 reposts. This data, in the era of Weibo dynamic likes, is not a star. , It’s not a big deal, but now that Weibo has just been opened, Yao Chen’s total number of fans is only more than 10,000. This dynamic record is very powerful!

The response and interaction of the fans is much better than that of her blog with millions of fans. Below the comments, all praises and congratulations, blessings and the like, Yao Chen and the staff of Yao Chen studio are all very happy.

It seems that they were invited to open Weibo this time, and they were really right. Weibo is really a powerful tool for fan management. If it works well, Yao Chen’s popularity may be more than several times higher than it is now!

Fang Zhe, the big boss who just opened Weibo, also registered the account "The Earth Is Not Quiet" on Weibo. Afterwards, under the recommendation of the system, Fang Zhe followed Yao Chen, became a fan of Yao Chen, and reposted her specifically On Weibo, there is a sentence: Haha, I also opened it!

However, Sina has not yet launched real-name certification celebrity certification, so whether it is Yao Chen or the crowd of onlookers, they do not know that there is a young billionaire who likes to join in the fun just like them.

Fang Zhe still remembers that the most popular female celebrity on Weibo was Yao Chen in the first few years of her previous life on Weibo. Her number of fans has always been among the top female celebrities on Weibo.

Even at his peak, Yao Chen was dubbed the "Queen of Weibo", which shows that her fan popularity and strong appeal on Weibo at the time, but because of the refugee incident and Yao Chen's subsequent frequency of updating Weibo changed Little, she slowly faded from the center of the public opinion topic on Weibo!

In 2018 before Fang Zhe’s rebirth, basically domestic and foreign celebrities, celebrities, companies, government agencies, news and TV stations, marketing accounts, and other people or organizations of various identities, all opened Weibo accounts and posted on Weibo. Xie Na, the star with the most fans, even broke the Guinness World Record with over 100 million fans!

It can be seen from this that the popularity and influence of Weibo is huge, and it is precisely with this huge influence and media communication ability that Weibo has become the most dazzling symbol and representative of the new media and self-media era. !

Fang Zhe casually scrolled through Weibo twice. The current Weibo is many times worse than the Weibo before his rebirth, in terms of functions and user experience. Therefore, Fang Zhe only played for a few minutes. I lost my interest in Weibo.

However, he convened the leaders of various departments in charge of the operation of Huizhong and held a short meeting. The content of the meeting was also very simple. Explore and establish Weibo and other We-media marketing plans as soon as possible, and strive to seize the high ground of We-Media marketing!

Leaders of various departments are still a little unfamiliar with the term We Media, but for Weibo, although the term is new, everyone is very familiar with the product. Isn't this the Chinese version of Twitter abroad?

As early as the end of last year, Huizhong’s overseas operations department began to publish and market Huizhong’s overseas games and several tool software on Twitter. Therefore, for Weibo operations that are very similar to Twitter, the leaders of all departments are Paid your chest and promise, absolutely no problem!

In less than two days, Huizhong’s game products and some departments have launched Weibo. The first battle of Huizhong’s Weibo marketing campaign was in mid-August when the “Plants vs. Zombies” was launched in China. "Chinese Version!