Reborn multinational giant

As of September 16, "Plants vs. Zombies" has been in the domestic public beta for one month, and the total number of registered users on the entire network has exceeded 10 million!

"Plants vs. Zombies" has also become a new national game. From students to office workers, from white-collar workers to bosses, netizens all over the country have liked this computer casual game with cute plants and funny zombies.

And the payment that Liu Yinglong and other directors of the game operation department worried about before has been completely reversed and has been growing steadily. Since they stopped advertising on the entire network a week after the "Plants vs. Zombies" public beta, the operating costs of the game have been slashed. Falling by two thirds, it quickly balances with the running water.

Then, with the previous accumulation of more than two million seed users, through the increase of sharing rewards, the game was further induced to spread virally on the Internet, and the advertisements were not placed. The growth trend of new users has not slowed down, but has increased. More changes!

Liu Yinglong also understood at this moment, why Fang Zhe specifically told them the importance of virus spreading and operation, and why Fang Zhe specifically asked him that the user growth rate of "Plants vs. Zombies" and "Happy Farm" was similar. How about the comparison, because this game is so similar to the situation after "Happy Farm" was launched!

The same was true when the domestic version of "Happy Farm" was launched at the end of last year. When it was launched, users quickly accumulated. However, because most players were still in the early stages of the game, the gameplay was not deep enough and the development was not rich enough, resulting in users not paying go with.

Now he adopts the same operating strategy as the original "Happy Farm", putting in a large number of paid props and in-depth paid gameplay content, and the payment data is pulled up all at once!

Now in one month of public beta, the total turnover of "Plants vs. Zombies" has exceeded 30 million, and the money is still not as much as those of Zhongle's handle games, but this still breaks a new record for domestic stand-alone computer games!

Yes, even though "Plants vs. Zombies" has added a lot of online paid content, it is still a stand-alone game in essence, because the current "Plants vs. Zombies" does not support gameplay such as multiplayer competitions, the entire process of the game In the game, it’s a game for one player. The only thing that makes everyone feel a bit competitive is the universal ranking system in the game, which includes the ranks and clearances of all players. The multiplayer gameplay is "Plants War The updated content of the next version of Zombie.

"Plants vs. Zombies" is a game of Baokai, which is represented by Huizhong. Therefore, regardless of the game share and operating costs such as the large number of advertisements that have just been launched this month, this game will only be available to Huizhong for the first month after its launch. Made hundreds of thousands of profits.

However, both Fang Zhe and the people in the game operation department are extremely optimistic about the future development potential of this game. Just like the question Fang Zhe asked Liu Yinglong at the beginning, what is the user limit of this game?

Liu Yinglong did not understand the reason why Fang Zhe asked this question. Now he understands that Plants vs. Zombies is another national game after Happy Farm. Its maximum number of users is even lower than that of Happy Farm. There are more than 30 million in the country, and it is not too bad!So the future potential of this game is still unimaginable.

To say that the biggest benefit of Huizhong’s domestic release of "Plants vs. Zombies" this time is not the revenue and future potential of the game, but the reputation that Huizhong has become well-known for publishing this game. !

In the past, the Zhongle platform under Huizhong was operated under the brand name of Zhongle, and it was aimed at a web game platform that only gamers paid attention to. Huizhong itself was the company behind it, although it was somewhat famous, but Now, the popularity of the national game brought by the release of "Plants vs. Zombies" is not a bit worse.

Especially, when many people knew that Huizhong’s CEO Fang Zhe was a 22-year-old college student who had just graduated this year, it exploded online media and public opinion topics. Huizhong and Fang Zhe, who were previously very low-key in China, Also completely walked into the sight of the public!

"More terrifying than "Plants vs. Zombies" is the company behind it, Huizhong!"

"Reveal a new star in the domestic Internet industry, a legend in the game industry!"

"Shocked! The founder of this Internet company with tens of billions of revenue has just graduated from college!"

"Onlookers, the youngest billionaire in the country, he is worth billions in just one year after starting a business at the age of 22!"

...

From Sina to Tencent, from Sohu to UC, various news media platforms have appeared a lot of reports about Huizhong and Fang Zhe. Even the video of Fang Zhe’s speech at the Anyang Ligong University graduation ceremony in June was also People po came online.

Huizhong is on fire, Fang Zhe is on fire, and the crowds on the Internet who eat melons are even more numerous!

"I rub, this buddy has become a billionaire in just one year after graduation! I just got a job, and people are more popular!"

"The trench is inhumane!"

"Local tyrant! Let's be friends!"

"Is the boss still missing the leg pendant?"

"The editor is too unprofessional now. I just write silly without investigating anything. The president of Huizhong I know is obviously Zheng Siwen. He is an American student and he is over 30 years old!"

"This buddy is a rich second generation, he became a billionaire in one year, and he inherited his Lao Tzu's fortune!"

"The second generation of the rich ass, he and I belong to the same school, when he graduated, this buddy also donated 5 million to our school!"

"Their family has the largest pig farm in our county. Do you think it is a rich second generation!"

......

With the massive mess of news and comments on the Internet, the door of Huizhong and the door of the CEO's office were about to be stepped over by various media and reporters.

To change to Fang Zhe, who had acted low-key in the past, he must have chosen to refuse all of them, but now, he has changed his mind. In addition to exclusive interviews with several major media such as Sina and Sohu, Huizhong also specially arranged and made appointments. Media reporters from Huizhong held a press conference in the Hundred-person Conference Hall on the fourth floor that was just bought and furnished by Huizhong!

In the previous life, when a certain new product of many large domestic companies was launched, some well-known domestic and foreign media were always invited to participate in their new product launch conference. This is especially obvious in the mobile phone industry.

The conference that Huizhong is about to hold is prepared for Huizhong’s heavyweight product, the cocos2dx engine. Therefore, most of the media and reporters invited to the conference are from technology, the Internet, and the game industry. In addition to media reporters, Huizhong also specially invited domestic game-making counterparts and some independent developers active on the cocochina forum.

At 10 o'clock in the morning on September 25, Huizhong Hundreds Conference Hall, a rather rare and fresh press conference in the domestic Internet industry, was officially held!