Reborn multinational giant

It has been more than half a month since the iPhone entered China on November 15, and the scene of buying iPhones in various Unicom business halls is still hot. At the same time, Huizhong has previously launched a number of overseas games and has also entered the country with great fanfare.

On October 30th, the day when the iphone was first launched in China, the mobile games "Fruit Games", "Don't Step on White Blocks" and "Happy Fun", which have been logged in to the appstore in many overseas countries and regions, have been put on the appstore China in advance, and , Because of the good cooperative relationship between Huizhong and Apple, it is very rare that Apple directly opened a Huizhong game zone in the recommended area!

Among them, the first place is Huizhong’s "Fishing Master" game, which was first released on the mainland and other regions and countries around the world. This game is a free game, but the official staff of Huizhong and Apple, There is no doubt about the fire and gold absorbing ability of this game.

It is said that when Huizhong’s employees uploaded the review package of "Fishing Master" to the appstore, Apple’s official reviewers actually all collectively shepherd the sheep regardless of other games to be reviewed, and all played "Fishing Master". Among them, there are two who have charged the highest-end 648 yuan for dozens of times.

Fortunately, their official reviewers use the test sandbox to recharge, and do not need to pay for it themselves, but it is enough to see that this game has caused players’ desire to pay, and a variety of beautiful and suffocating game scenes. A variety of special effects, gorgeous barrels with different functions, a variety of submarines with different dive depths, and a wealth of fish or other marine life in different underwater worlds.

In the words of the official Apple staff who specifically asked Huizhong, how many kinds of marine creatures did you put in the game in Huizhong?My fish book has 64 types activated, and there are still a lot of question marks behind?

The ghost knows that Fang Zhe heard from Shen Liang that one of the planners of the "Talent Fishing" project team was born in marine biology. Later, when I heard that Huizhong was recruiting people who knew marine biology, he specialized in game planning.

There are more than 700 lines in the marine life release planning sheet of "Talent Fishing" that he once read to Shen Liang. What he means is that there are currently 210,000 known marine organisms in the world. There are more than 20,000 kinds of marine fish, and he very much hopes that all kinds of incredible marine creatures can be put into the game "Fishing Man".

My God, even Fang Zhe admired it when he heard about it, brother, how many T game packs are needed to hold so many marine creatures!

Not surprisingly, the iphone has only been in China for three days. Huizhong’s free games "Fishing Master", "Don’t Step on White Blocks" and "Happy Fun" and later changed to free games "Fruit Games" , all of them have been in the top of appstore China’s best-selling list. Among the top ten on the list, 4 of them are games owned by Huizhong. This makes many game industry peers who see this list have a good opinion of Huizhong. It was a moment of admiration!

In addition to mobile games, another part of the full-scale entry into China is the happy series of web games that have been researched and developed by Huizhong Jianghai branch. The entire happy series of games has formed a system, and it has been popular abroad by tens of millions of players. In China, in addition to the 5-minute development of "Happy Farm", the other three games in the Happy Series, "Happy Ranch", "Happy Fishing Farm" and "Happy Town" have not entered the country.

However, as the biggest beneficiary of the domestic operation of "Happy Farm", Tencent, once again unwilling to "learn" from Huizhong, at present, "QQ Ranch" has been launched in QQ Farm, and "QQ Fish Farm" is also at the end of October. Just public beta.

As for "QQ Town", because Huizhong launched "Happy Town" late and the development complexity is relatively high, it is currently undergoing intensive testing. The official announcement from QQ space stated that at the end of this month, " "QQ Town" will meet all QQ space users!

Regarding this behavior of Tencent, whether it is domestic players or colleagues in the game industry, it is not surprising. Fang Zhe did not think that the entry of the Happy Series into the country could threaten the steadily stable position of Qzone, which could not beat you. I want to disgust you, this is why Fang Zhe still chooses to introduce several page games of the Happy series into China.

In mid-November, the other three games in the Happy series have logged on to the two major competitors of Qzone, Kaixin.com and Renren.com. These two social networking sites are currently quite popular, although they have gradually opened up with the largest Qzone. However, the freshness of most users has not passed, so from adding to active user data, it is not bad.

Kaixin.com and Renren.com are both very pleased that Huizhong has fully introduced its own happy series of games that have become famous overseas. It will be a tie with Qzone after seeing the two of them unite. Huizhong is a very powerful helper in the field of web games and social games. The bosses of their two companies can't wait to hug Fang Zhe for a few kisses when signing a cooperation agreement.

Correspondingly, on the Tencent side, the reaction is very calm. It does not seem to worry too much about the combination of Huizhong, Kaixin.com and Renren. Because of the current Huizhong happy games, they are close "Re-engraving" is completed.

Following the preconceptions of conventional Internet thinking, Huizhong’s happy series of games will hardly make a big difference when entering the domestic market. Compared with the web game field, what makes Tencent executives more worried is Huizhong’s efforts in the end game field. .

I originally thought that Huizhong had no accumulation in the terminal game industry, coupled with the large investment in terminal games and a long R&D cycle. Even if Huizhong wanted to challenge the established terminal game companies such as Tencent and NetEase, it would be a matter of years later. I did not expect Huizhong The crowd turned out to be a fake tiger, borrowing a knife to kill people, and bringing in foreign steam platforms.

These days, the top executives of established game companies such as Tencent and NetEase have used various means, even lobbying the government, in an attempt to prevent steam from entering China from the policy level.

However, the relevant government leaders did not agree to their request. As early as a few months ago, Huizhong had submitted a general operation plan for the establishment of the Steam China Special Zone to the relevant government departments.

Huizhong will review all steam games introduced into China in accordance with my country's policies and legal standards, and will set up separate servers in China based on different game types.

It can be said that in terms of policies and laws to data security, Huizhong is acting in accordance with the system. The game industry is not a social or information sensitive department such as the communications industry. Therefore, the government has no reason to maliciously restrict the normal business activities of enterprises.

In addition, Huizhong has now become a large taxpayer, and it is also very prestigious and influential in the foreign game industry, and has contributed a lot of foreign exchange income to the country. Therefore, relevant government leaders can only say that they should follow the rules. Do things and compete legally!

Huizhong does not have a very strong background in the government system. It is indeed a major shortcoming of Huizhong. However, Fang Zhe never thought of introducing shareholders such as the second generation of officials. This kind of speechless behavior is also Only some novels or companies that eat government resources will appear.

Large companies in the domestic Internet industry have never relied on the second generation of officials to settle government relations, but tangible social contributions and influence, including taxation, employment, scientific research capabilities, and so on.

When dealing with government relations, Fang Zhe has always believed in the words of President Ali Ma, President Wang Wanda and others for decades, close to the government and stay away from politics!

In the past few decades, companies in China that have suffered political problems have never been too far away from the government, but because they are too close to politics!

Companies are the sons of the country. As long as companies are steadfastly compliant and compliant to contribute to the country, there is no reason for the country to casually target an enterprise that creates a lot of taxes, creates a lot of jobs, and makes outstanding contributions to the development of the country.

On the contrary, the state and local governments will try their best to protect these companies from staying in the local area, because the existence of these companies are tangible political achievements and old hens who will lay golden eggs!

Throughout November, Huizhong was busy introducing its overseas business into China, including WeChat, Kaixin Input and other applications that were previously only operated overseas, and quietly entered the country.

However, Fang Zhe’s strategy for WeChat’s domestic operations is the same as overseas, keeping a low profile. The time for the real outbreak will be when the next major version of WeChat is updated to join voice chat, and steam will enter the country in February next year. Huizhong will start a battle with Tencent. when!