Reborn multinational giant

Since the founder of Rovio, Michael learned about the legend of Huizhong and its young founder Fang Zhe, he has always followed Huizhong and Fang Zhe as examples. Rovio also learned from Huizhong and entered the mobile game industry, specifically for iphone Develop mobile games. Before making "Angry Birds", Rovio had already made an iPhone game and made a pretty good profit.

Because of this, Michael made up his mind to temporarily abandon the outsourcing business that the company relied on before, relying on the little capital saved before, to make "Angry Birds" a casual game that their entire company had high hopes for.

From the game prototype to the demo, more than a dozen versions have been changed among them. The protagonist of the game has also changed from a slightly serious Viking to a cartoon bird with entertainment style.

Fortunately, not long after their game demo came out, Huizhong, a well-deserved giant in the global mobile game industry, found them. After seeing their game demo, they expressed their willingness to represent and publish "Angry "The Bird" this game.

When Michael shared the news to the rest of the company, everyone in the company was so happy that they wanted to hold a party. In their opinion, Huizhong’s agency publishing of their company’s games is like a huge pie from the sky. The same, with the addition of many candied pies, which can be recognized by Huizhong, which means that the game "Angry Birds" they made has been guaranteed in terms of game quality and game revenue. .

When Huizhong asked them to develop multiple game terminal versions of Angry Birds Android and computers at the same time, and invested financial, material and human technical support, Michael and the R&D team accepted it even more.

Sure enough, big companies have big hands. In the past, they only wanted to publish games on the iPhone platform. They were really a little bit silly, just like the words of the business representative from Huizhong: "We hope that players no matter which platform is , Can play our game!"

Now, on this annual Christmas Eve in the West, this sentence has become a reality.

Finland, Rovio company office, the entire Rovio company including founder Michael, all gathered together for a different kind of party!

The Rovio company’s office was transformed from an old warehouse. The entire office is not only spacious and tall, but also has an artistic atmosphere. At this time, the founder of Rovio company stood on a prominent platform on the second floor, facing downstairs. The employees who gathered together to eat, drink and chat blindly shouted: "OK, Guys, Timeiscoming!"

The employees who were still eating and drinking downstairs, the lively chatting employees were all quiet for an instant, and they raised their heads to look at Michael. At this time, every employee's face was full of excitement and expectation.

The mood of Michael upstairs is not much different from that of the employees below. With a nervous mood, he took a remote control from his pocket and pressed it against a large screen hanging in the middle of the warehouse.

The employees below all followed Michael’s actions and looked at the big screen. At this time, a huge time was displayed on the big screen, 23:59 minutes and 04 seconds. After dozens of seconds, when the time changed At 00:00, Christmas is coming, and the game "Angry Birds" developed by Roivo and represented by Huizhong will also be launched globally!

This Christmas Eve that should have been spent with family and relatives, all Rovio employees chose to spend it at the company, here, together.

Not for anything else, just to witness the launch of the game "Angry Birds" developed by them with all the efforts of the company. In the past, Michael and all the employees have never been so grand. In the future, they should It is difficult to encounter again.

At 23:59:55, Michael, like all the employees downstairs, held his breath. Everyone counted in their hearts: Five, Four, Three, Two, One!

Before the count of One in many people's minds, the display on the big screen has changed. The top of the screen shows the current time 00:00:00, and the logo and game of the game "Angry Birds" are below. first name.

Further down, is the sales volume, revenue and other information of this game on multiple platforms such as iphone, Android, windows, ps2, etc. At the bottom is a summary Total information bar.

At present, "Angry Birds" is on the appstore in Europe and the United States and other countries and regions for sale at a price of 4.99 US dollars, mainland China is a free game, when Huizhong's operation team initially formulated this price strategy, Michael and the production team People still have doubts about this. In their opinion, "Angry Birds", a game dedicated to their entire company, should be priced at least $9.99, let alone free in mainland China.

However, under the persuasion of the operation team of Huizhong, Michael and others accepted the current pricing strategy. The team of Huizhong far surpassed them in terms of operational capabilities and experience.

For this reason, this time "Angry Birds" was launched in the world, but the games of different channels in various regions are somewhat differentiated. In developed countries such as the United States and Europe, the game is a paid game of 4.99 US dollars, and there is only a small amount of recharge in the game. For paid content, in mainland China and some developing countries, the game is a free game, and the game contains a lot of rechargeable paid content.

As soon as the time reaches 00:00:01, the data on the big screen has changed.

I saw that the number of downloads in the iPhone column in the first column became 306, and the revenue was 1526.94 US dollars, the second column of Android downloads was 198, the revenue was 988.02 US dollars, and the third column was Windows Steam downloads 41 and the revenue was US$204.59... bottom In the Total column, the total number of downloads is 611, and the total revenue is 3048.89 US dollars!

The Rovio employees, who were looking at the big screen intently, burst out unparalleled cheers one by one, earning $3,000 per second. This is a miraculous achievement in the eyes of every employee!

The time on the big screen jumps by second, and the rows of numbers on the screen are constantly changing.

00:00:02, iphone520, US$2594.8, Android431, US$2150.69, windowssteam92, US$459.08...Total: 1234, US$6157.66.

..

00:00:05, iphone1314, $6556.86, Android1031, $5144.69, windowssteam292, $1457.08...Total: 2927, $14605.73.

In the past 5 seconds, the global sales revenue of "Angry Birds" has exceeded the $10,000 mark!

The excitement of the Rovio employees has been completely ignited. While looking up at the beating numbers on the big screen, everyone cheered and danced. There was also a male employee who turned his head and hugged the head of the male colleague next to him. , Suddenly kissed, "Sorry, I just want to confirm if I'm dreaming!"

Standing on the high platform on the second floor, Michael's inner excitement is even more unspeakable. Since he founded Rovio, he has never been so brilliant.

The constantly refreshing numbers on the big screen told him that all this is not a dream. He has a feeling that the game "Angry Birds" is bound to make the world a sensation!