Reborn multinational giant

After New Year's Day, time has moved into 2010.

In his previous life, Fang Zhe was critical this year, because this year, Fang Zhe came to Yanjing for the first time.

In this life, Fang Zhe and Huizhong are also crucial this year, because according to Fang Zhe’s 2010 development plan for Huizhong before New Year’s Day, this year will be a crucial year for the development of WeChat. If we say that WeChat planted the seeds in the world last year. , Then this year is the time for WeChat to take root.

Therefore, the core of Huizhong's development this year is also very simple, that is, the development of WeChat.

On January 4, the first working day after the New Year's Day, Huizhong held the first high-level meeting of the New Year.

At the meeting, Fang Zhe summarized the development achievements of Huizhong in the past year and made arrangements for the development of Huizhong this year:

1. First is the mobile game started by Huizhong. With the development and growth of the global smart phone market, there are more and more smart phone users around the world, and the scale of the mobile game market is also getting larger and larger, many like Tencent and NetEase. Big companies and some small start-up companies have begun to pay attention to and set foot in this industry.

Therefore, starting this year, Huizhong will not only continue to maintain its own self-research advantages in the field of mobile games, but also rely on the previously released cocos2dx engine and mobile game industry solutions to expand the proportion and weight of mobile game distribution and agency operations.

Last year, Huizhong’s only mobile game was the multi-terminal "Angry Birds". This year, Huizhong will look for more high-quality games around the world for agency distribution and operation.

In addition, Huizhong’s self-developed mobile game project naturally cannot be left. In more than half a month, Huizhong’s first self-developed 3d mobile game "Temple Escape", which took more than half a year to build, will serve as Apple The official cooperative game case will be displayed and released at Apple's upcoming ipad global conference.

In addition, another match-3 game "Candy Match" tailored for the European and American markets has also been put on the development schedule. The "Fruit Match" that Li Mengwei's team previously polished has achieved good results in the world. , But there is still a big gap from the top match-3 game "Candy Legend" in Fang Zhe's memory.

After Fang Zhe asked Li Mengwei to establish a user model and research and analyze it, he discovered that, in addition to the gameplay gap, many European and American users love sweets far more than ordinary fruits.

Candy represents the fond memories and childhood of many Westerners. In contrast, the Chinese people’s love for candy is much worse. This is also the case of the previous life, "Candy Legend". This game is very popular abroad and is popular among daily active users. One of the important reasons why there are very few domestic users.

In addition to the above two games, Huizhong will also establish a horizontal version of the parkour game "Daily Cool Run", another 3D parkour game after "Mystery Escape", "Metro Parkour" and other two parkour games.

A tower defense game "Defend Carrot", a flying shooting game "Thunder Fighter", an upgraded version of "Don't Step on White Blocks" "Rhythm Master", a mobile game version of "Minecraft" and "Happy Landlord" "Happy Mahjong" and a series of mobile game versions of casual games.

In general, Huizhong’s mobile game projects this year are still dominated by light and moderate mobile games, such as "Clash of Clans", "Dota Legend", "King of Glory" and traditional MMOs and other moderate to heavy games. Within Huizhong's current consideration, these games are either complicated to play or have high requirements for mobile phone performance or network. Even if they are made in advance, it is difficult to open the market.

The second point is that Huizhong’s other mainstay of web games has the existence of the Zhongle platform. Huizhong’s dependence on self-developed web games is small, but previous lives include "Divine Comedy" and "Shenxian Dao". Fang Zhe still hopes that his own R&D team can develop the over-billion-dollar web game project. Even if Fang Zhe’s memory is a little fuzzy, it is difficult to grasp the core gameplay of the game. Fang Zhe also asked the business team to develop this project in advance with the previous life. The company of this game signed an agency contract.

With the current status of the Zhongle platform in the domestic web game industry, basically no company is unwilling to sign a contract. Even if there are a few missing fish, Fang Zhe doesn’t care very much. He can’t drink any soup on his own. .

Now 51wan and their lives have been very miserable. They don’t understand why they are also signing games to act as agents. The projects Huizhong are looking for can always become popular, and the games they are looking for, even if they spend a lot of money to advertise, It’s hard to get fired.

For this reason, 51wan even paid a bribe to a business executive of Huizhong. The answer from him was that many popular projects were decided by the big boss Fang Zhe and they went directly to the company to discuss, and their screening was often just Take a process.

This supervisor has now been found out and fired. Had it not been for his old boss Li Yifei who specifically asked Fang Zhe to plead with him and asked him to spit out all the stolen money, I am afraid he was already in prison.

People at 51wan can only feel depressed that Huizhong’s Fang boss is really smart, and he can see if it’s a web game, a mobile game, or even a celebrity.

Combined with Huizhong’s short history of miraculous development for more than a year, now in the game industry, the Internet industry and even the entertainment industry, many people have regarded Huizhong’s boss as a god with a torch, and even some funny people come here to find it. Fang Zhe told the fortune to see if he had a fate or something.

In addition to mobile games and web games, the other is mobile Internet. In this area, Huizhong still continues the toolbox strategy of last year. The mobile Internet business unit continues to open several new projects, including wifi master key, email assistant, and mobile skin assistant. , Mobile phone ringtone assistant, mobile phone cloud synchronization assistant and cloud notes.

These tool projects newly opened by the Mobile Internet Business Department seem a bit messy, but all of them are very practical tool applications.

The wifi master key is one of the top tool applications on the app stores of the major mobile phone platforms in the past. Don’t look at it only providing a small function of cracking wifi, but the pain points for users are very deep, for many bowers. Say, without TV, you can, without air conditioning, you can, without wifi, absolutely not!

In the previous life, this app had nearly 1 billion users worldwide, with over 500 million monthly active users, and its valuation was as high as 1 billion U.S. dollars!

The mail assistant, as the name suggests, is to provide mail service. The only difference from the computer is that the service is moved to the mobile phone. Users can log in to their usual mailboxes to receive and send mails through their mobile phones. This will be a big deal for many office workers. Great weapon.

Although there is a built-in email service on the iPhone, the user experience is really not good. Fang Zhe believes that Huizhong can still make a difference in this field as long as the product is polished.