Reborn multinational giant

Steam China's public beta is not a trivial matter in the domestic game industry and the Internet industry. The impact it has brought to the entire online game industry and its every move have attracted many people's attention.

Yanjing Perfect International Building, Chairman and CEO Chi Yufeng Office.

"Chairman, the data has come out. As of 10 o'clock this morning, since Huizhong's steam China was launched 24 hours ago, the daily active user data of all games of our company has declined. Adding up all the games, the daily active users are more than usual. More than 20,000 people are missing!" Lu Xiaojun, the senior vice president in charge of the game business of Perfect World, immediately reported the situation to the chairman of the board, Chi Yufeng.

At this time, Chi Yufeng stood quietly in front of the office window and looked out the window. He ignored the problem that Lu Xiaojun reported to him about the decline in game data, but turned around and asked Lu Xiaojun a strange question:

"Xiaojun, why do you think Huizhong has achieved such a great achievement in less than two years!"

Although Lu Xiaojun didn't know why Chi Dong asked this, he knew that there must be a deep meaning. He thought about it, and tentatively replied:

"I think one of the key reasons is that Huizhong can always seize the opportunity."

Chi Yufeng had no words, and Lu Xiaojun continued to explain: “I have studied the development history of Huizhong’s company. I found that whether it’s the appstore just released in 2008, the rise of the domestic web game industry, or the social games The world is hot, Huizhong can always seize the most appropriate time and attack quickly, so they can achieve such a great achievement in just two years."

Chi Yufeng showed a smile on his face. He said: "You and I have similar views. People in the industry say that Huizhong makes great products, but I feel even more that Huizhong seized the opportunity better, or Said, Huizhong’s young Fang boss is very powerful, you can see that whether he is doing mobile games or web games, he can just step on the timing.

At present, the domestic mobile game market looks mature on the surface. In fact, it is not sound compared to foreign countries. Many game themes that are popular abroad are not available in China. In the past, we used to be perfect and often represented foreign games. The game is introduced to China.

I also thought about introducing a game platform like steam into the country, but regardless of the difficulty of the policy or the difficulty of introduction, I think this is a very difficult thing, but I didn't expect Huizhong to actually make it.

Whether it is the establishment of a special zone in China, a game grading system, or a system such as real-name authentication, there are similar cases and discussions in the game industry at home and abroad, but even so, I never thought that these things would appear in the country so soon ."

"Chi Dong, I think that maybe the people above are more concerned about the international outlook. Many of Huizhong's games have a very large market and user groups abroad. Huizhong is in the global game industry, especially mobile games and The web game industry has considerable influence.

This was originally a matter of winning glory for the country. If Huizhong is unable to introduce steam into the country, it is inevitable that foreign media will make irresponsible remarks and think that the above is unfair, which may affect the Chinese game industry to go overseas or even more. Industry.

Now Huizhong operates steam China alone, and all aspects are within the scope of reasonable supervision, so I don't think there are too many reasons to beat it to death."Lu Xiaojun talked about his views.

Chi Yufeng nodded and said: "Yes, that's why I said that compared to Huizhong's products, the young boss of Huizhong is more powerful. Look at what real-name certification he did this time. There has never been a game in China. Companies or Internet companies have done it, but I believe many people can feel that doing so should be very pleasing to the regulatory authorities. This can be regarded as catering to the wishes. It is not allowed for a few months. All companies in the industry You have to follow along!"

"Chi Dong, should we also add real-name authentication to our games?" Lu Xiaojun asked.

"No hurry, Tencent is not in a hurry. We have already robbed a lot of our users now that Steam China has come out. Now we add a real name, and there will be fewer users? Wait, wait for Tencent to get some news, or Let's talk about the files above!"

Chi Yufeng waved his hand and dismissed Lu Xiaojun. The emergence of Steam China was destined to compete with established end-game companies like Perfect, but he was not very anxious. The development speed of the domestic end-game industry has gradually changed. Slowly, this market is about to become saturated. At present, they have already begun to transform mobile games and pan-entertainment businesses such as film and television, animation, and literature. This will be even more anxious than him. I am afraid that it is Mr. Ding from NetEase and Mr. Ma from Tencent!

Indeed, compared to the relatively calm and perfect, NetEase and Tencent are more anxious, both of which are currently the top three companies in the field of mobile games, and a large part of their revenue comes from the field of mobile games, especially Tencent, the revenue of Tencent Games is currently in a period of rapid growth. With its DNF, CF, QQ Speed ​​and other series of end-game masterpieces or agency or self-developed, Tencent has earned a lot of wins in the end-game field in the past two years.

If nothing else, with the subsequent public betas of many different types of terminal game masterpieces such as "Dragon in the Sky" and "League of Legends", Tencent's game business is bound to reach a new level.

However, Huizhong introduced steam to the country. This situation has caused many variables. No matter how many games Tencent has, it cannot match the number of games on the Steam platform. No matter how rich Tencent's game types are, it cannot match the collection on Steam. Hundreds of companies around the world have developed a rich variety of games. No matter which game under Tencent, you can basically find the same type of game on Steam, and there is a big gap between the two in terms of gameplay and production level.

In the past, because steam could not enter China, no matter how fun the games on steam were, they could only be niche games, which could not be popularized. This also caused ordinary players to find one or two gunfight games in China and found a circle. I found that in addition to stand-alone games, only CS and Tencent’s CF are left. Find a racing game. Besides stand-alone games, there are only running karts and Tencent’s QQ Speed. The egg hurts. The only girl in the village is Xiaohua. No matter how ugly she looks, Village flowers.

Therefore, it is Tencent who is waiting the most for the steam China public beta. When game players across the country find that there are a lot of girls in the village besides Xiaohua, Xiaocui, Shizuka, etc., users are the easiest to lose, but the plate is the largest. Tencent’s games have millions of daily active users.

Therefore, from the three days before the public beta of Steam China, Tencent NetEase’s major games have begun to vigorously engage in various activities. Fortunately, NetEase, their handle game Fantasy Westward Journey and World of Warcraft are not at a level. , The overlap with the game type on Steam is very low.

Tencent is different. Whether it is CF for shootout or QQ Speed ​​for racing, there are many similar games on steam, which has led to the fact that these two powerful masterpieces of Tencent have been affected to a certain extent. A considerable amount of players are lost.

Although CF is fun, some of the players are attracted by the Call of Duty on Steam. QQ Speed ​​is not bad, but the classic Need for Speed ​​series is not covered.

Fortunately, these games on Steam are much higher than those of Tencent in terms of configuration requirements and difficulty to get started. Therefore, Tencent's game business has not shown any slashing or crashing rhythm, but the existence of Steam China is just like that of Tencent. A hole was dug in the wall of the empire city, and from time to time Tencent users would be stolen from time to time. If things go on like this, before the end of the life cycle of these Tencent games, Huizhong’s Steam China has become another game mecca for Chinese online game players. .

Therefore, Tencent can’t bear it. The event is an event, and there are high-level actions. Two days after the steam China public beta, Ren Yuxin, senior vice president of Tencent Games, announced that Tencent will establish its own game open platform TGP, the full name is TencentGamePlatform, the Tencent Game Platform abbreviation of!