Reborn multinational giant

"Mr. Ma, I think we must pay enough attention to this matter. Let's not talk about the WeChat software product. Only the company behind it, Huizhong, has spent so much effort to promote it so solemnly, we should improve Be vigilant and deal with it carefully!"

A senior executive over 40 spoke. He is an old man of Tencent. He joined Tencent in 1999 and has participated in the battle between Tencent and QQ and hundreds of companies, large and small, in the social field of thousands of social products.

In his view, the reason Tencent has always been a winning general is that it despises the enemy strategically and attaches importance to the enemy tactically, whether it is Sina UC, Microsoft MSN or Kaixin and Renren, which compete with Qzone in the early days. Tencent pays enough attention to the enemy.

This executive is quite qualified, so when he speaks, many executives present agree with him.

"Huizhong is an extraordinary company. It has grown to its current scale in less than two years. It has the ability and strength second only to bat in China. We must pay enough attention to it!"

"Yes, although Fang Zhe, the founder of Huizhong, is only 23 years old, from the perspective of what Huizhong has done in the past, they are quick and accurate in doing any business, or they do not do it, they must be the first in the industry to do it. Huizhong suddenly came up with such a WeChat, and it was concealed before. Obviously, it was ill-intentioned and wolfish ambition!"

"Huizhong now has many game users all over the world. If they can introduce these users into the WeChat software, it will be able to cultivate a social software with over 100 million users in almost a short period of time. If the function of WeChat is If you really hit the user’s social pain points, it is likely to cause virus transmission and avalanche effects, allowing Huizhong to quickly grow into a new social giant!"

...

Many executives agree to attach importance to this matter, and some executives also feel a little too nervous and too fussy.

"I don’t think you need to worry so much. Have we seen fewer competitors in the past? What is Ali, Baidu hi, Microsoft’s MSN, Netease’s Bubble, which of them is not a big company? They are in these products There has been a lot of effort and resources to promote, but now everyone has seen the situation of these products, and none of them can go through two rounds in front of our Tencent."

After the executive said this, looking at everyone looking at him as if he did not know the height of the sky, he added:

"I am not saying that Tencent has no potential threats in the social field, but that we should have sufficient confidence in the barriers and moats of our social products. Huizhong can now buy tens of millions of users even with hundreds of millions. But after waiting for two months, how many users like him will have left? I am afraid that only after reading their WeChat products can we know. Before that, we don’t need to make a fuss!"

"Yes, we don’t need to be too nervous about this. Tencent has experienced a lot of storms over the years. In the social field, we have defeated many rivals Baidu, Ali even imitating the foreign Facebook model Renren. We also defeated them. Even if Huizhong's overseas development is beyond our reach, in the domestic social market, can we still be afraid of him?" An executive echoed.

"I think our top priority is to look at the WeChat product first. Although we have read the WeChat product introduction and evaluation on the ppt just now, we can only find out the bottom of the product and understand what we want. Don't pay enough attention to it!" An executive gave quite substantive advice.

Many executives in the conference room expressed their opinions. Mr. Ma, who was sitting in the main seat, just listened to them quietly. This is also the habit of Tencent's executive meetings. Generally speaking, Mr. Ma only speaks about the same thing as other executives. speak.

After a while, President Ma finally spoke:

"Huizhong is indeed a company that cannot be ignored. Even though we have previously confronted Alibaba and Baidu in the social field, this is the first time we have competed with Huizhong in the social field. In the past, we competed with it in the game field. When the game platform comes into being, it's nothing more than competition. Now that its hands are extended to the social field, we cannot tolerate us not to teach them a lesson!

However, before that, we do need to conduct a serious research and analysis on the WeChat product to see if it has enough competitive potential. The product department will submit a detailed research report as soon as possible. In addition, everyone will use it when they go back. This software, if it really has enough potential, then we at Tencent must be prepared for a tough battle and kill it in the cradle as soon as possible.

However, our mobile QQ on the mobile terminal is naturally interoperable with the QQ on the computer, which is equivalent to having nearly 1 billion potential mobile QQ users. Although there are currently less than 50 million people using mobile QQ, it is more limited by the current In the domestic mobile phone market environment and network environment, I don't think WeChat has much advantage over us!"

The top leaders set the tone, and the executives who attended the meeting suppressed their opinions and differences. To be honest, they did have a rush in this emergency meeting. Although they know that Huizhong has used WeChat to enter the mobile social field, but after all time It's very short. Even Tencent has not conducted research on this product, and it is not clear where the real competitive advantage of this product is.

And the reason why they are holding meetings in such a hurry can only be said to be because President Ma attaches too much importance to the company Huizhong. If you want to switch to another small company to make this product, it may be like Kaixin.com and Renren.com. Or like YY, only after these products can have tens of millions of users, will they enter President Ma’s line of sight. Otherwise, all of China will not know how many new social products appear every day. They want to revolutionize Tencent’s life in the social field. Always pay attention to the horse, then don't have to do anything!

However, facts have proved that Mr. Ma’s attention is not unreasonable. Under Huizhong’s overwhelming and vigorous advertising strategy, in just one week, the total number of registered users of WeChat worldwide exceeded the 30 million mark, which is equivalent to one week. WeChat has added 23 million users worldwide!

Among them, the total number of registered users of WeChat in mainland China has increased from 400,000 before to more than 2.5 million, which is three quarters short of the qualified line of a social product with tens of millions of users, and a short distance from a social product. The lifeline of a foothold in the industry is still short of 100 million...a lot!

The Internet industry has a feature called winner-takes-all. If Huizhong’s WeChat and Tencent’s QQ are directly in the mobile chat software field, there are only two results, either WeChat wins, or QQ wins, and other situations. It can only be the transformation of the other party to get involved in other subdivisions of social networking. Software such as Momo, DingTalk, and Douyin in the past lives almost all survived this way, but Feixin and Mi Talk, who are directly fighting Tencent WeChat. After the failure, few users use them again.

Fang Zhe knows that Huizhong and WeChat will face tough battles in the days to come!