Reborn multinational giant

WeChat is on fire, and it’s completely on fire. The kind of fire that has spread all over the world. The influx of more than 20 million users a week makes this software instantly climb to the free application download list and social application download list in major application stores. Several former.

As these tens of millions of registered WeChat users invite their family members, friends, relatives, classmates, etc. to register through the address book, the number of new registered users of WeChat is increasing.

While the product managers in the Internet industry are still analyzing the differences and core competitiveness of WeChat from those chat software in the past, WeChat users have gradually fallen in love with WeChat’s various functions and features, including the ability to use email or mobile phone numbers. Register an account with any combination of letters, import contacts in the address book as friends with one click, voice calls, a rich emoji package system, and another killer feature of WeChat 2.0 version, Moments!

If the WeChat 1.0 version without Moments is a pure chat tool, then the current Wechat 2.0 version has completely evolved into a social software. Users can post and browse their own and others’ dynamics in Moments. It looks like it’s no different from Facebook or QQ space.

However, users who have used it have found that the biggest feature of WeChat Moments is its "moments" attribute. It is not my friends who can’t see my dynamics. I can also set up multiple permissions to restrict only Some specific users can only see or can't see all of my or a certain activity. Such a rich permission setting function is a clear stream in the current dynamic flooding of facebook and QQ spaces.

In addition, WeChat's simple way of group formation and group chat, as long as you simply select a few friends and pull, you can form a group, send an invitation to a friend, and he can join the group directly.

There is also WeChat’s unique QR code mechanism. To be honest, before the advent of WeChat, most ordinary users didn’t know what a QR code is, even if the personal information of WeChat now has the label of my QR code, Some users did not notice its existence.

However, there are still many users who have noticed the WeChat QR code. These users send their QR code in the form of pictures to their facebook, myspace, QQ space and other social platforms. Those who have also installed WeChat, can Just scan the QR code to add him as a friend. Of course, except for a few users who feel that this feature is new, most people think this feature is very tasteless. It's nothing more than adding a friend. You can't make it so big!

Many old WeChat users also gave feedback to the WeChat operation team specifically for this, thinking that such a function is unnecessary.

However, apart from expressing gratitude to the users, the operation team didn’t have any more explanations. The QR code is associated with future official accounts, subscription accounts, especially mobile payments, O2O, etc. Various past lives, China’s mobile Internet mature era The function and use of .Although the QR code was not popular in the previous life, Fang Zhe still let WeChat retain this function. Anyway, it has no effect on users. If you keep it, it is popularized to users in advance. The concept of QR code.

The past life reached the peak of mobile Internet in 2018. The product thinking of China's mobile Internet industry has surpassed that of foreign countries. Large companies including Facebook and Google are all learning from domestic Tencent, WeChat, etc. to form a closed loop.

The reason why Facebook did not develop these functions as early as WeChat, can only be said that the rise of Facebook is too easy, foreign banking systems, credit card systems are too developed, just like many government departments in Europe still use paper mail for office work Similarly, the establishment of a mature social system prematurely results in slower iterations when facing emerging things. This is also the main reason why China's product thinking, popularity and achievements in the field of mobile Internet in the past life have exceeded foreign countries.

China builds a new house from a flat ground, while abroad, it demolishes an old house to build a new house. It is natural to see which one wins and which one is faster.

As for whether WeChat can establish an ecosystem similar to that in China in the end, Fang Zhe is not fully sure. Today, the emergence of Huizhong WeChat represents a major change in history. In the future, the global mobile IM field will eventually become Fang Zhe is also looking forward to what kind of pattern!

This time the WeChat 2.0 version update, in addition to voice chat, Moments of Friends, group chat and two-digit codes, other functions like Tencent WeChat in the previous life, nearby people, public account subscription numbers, etc., Fang Zhe temporarily did not consider adding them , These functions always have to be put in bit by bit. If they are put in all at once, not only are WeChat’s competitors copy it, but WeChat’s own development can easily fall into a bottleneck.

Huizhong's sudden full-resource promotion of WeChat has not only alarmed domestic Internet companies, but foreign social giants such as Facebook and Myspace have also maintained sufficient vigilance against it.

Thanks to the help of the previous happy series of games, myspace today is not like the previous life, which has decayed to a transformation and sales at this time. Nowadays myspace is still inextricably linked with facebook. Mysapce has also seen the development of the previous happy series of games. Another way to beat Facebook is to vigorously develop social games.

In the past year or so, hundreds of different types of social games have been hosted on the open platform of myspace. In addition to the happy series with the largest number of players, the most active users, and the most powerful flow, social games developed by other overseas companies are also myspace. Contributed more than half of the revenue.

Nowadays, mypace has more than 350 million users worldwide. Facebook is even better than it, with more than 400 million users. However, the battle between myspace and facebook in the social field is not like a winner-takes-all in the previous life. The situation is, on the contrary, because mysapce and facebook have each found their own business focus development direction, the difference between the two is getting stronger and stronger.

Although on the positive side, the two companies still rely on social networks as their main relationship, but in terms of business content, myspace is more and more like the overseas version of the Zhongle platform, and myspace's active players are increasingly biased towards game users.

And Facebook, after being tossed by Huizhong, the web game giant Zynga, which the U.S. cooperated with before, also failed to develop because of a lawsuit with Huizhong and several popular games from the previous life were snatched by Huizhong. It's just a small game company with dozens of people. It survives by doing some sideball games.

Therefore, Facebook’s operating focus has gradually changed from the previous open game platform to personal information flow. Its revenue focus has also changed from the previous game sharing to advertising services that rely on information flow.

In Fang Zhe’s view, this is considered to be the early realization of Facebook. After 10 years in the previous life, the popularity of global social games has slowly cooled down. At that time, the focus of Facebook’s revenue has gradually shifted to advertising services, but this life mysapce Taking away more than half of his users, the development of Facebook has become a bit "malnourished". It is impossible to develop to the scale of a giant with more than 2 billion overseas users in the previous life!