Reborn multinational giant

Sina Technology: How did the social giant Tencent "learn" from its competitors?

As one of the four major Internet companies in my country's Internet industry BATH, Tencent's pillar product QQ has a "monopoly" position of more than 90% of the domestic social industry.

In addition to QQ, Tencent also has a series of products such as QQ Games, QQ Mail, QQ Music, QQ Tornado, QQ Browser, Tencent Video, Soso, Paipai, and even the antivirus software QQ Doctor, which has been forcing users to install recently.

With QQ’s strong market share on computer desktops, Tencent easily entered these industries and defeated the original competitors in this industry. Behind this, let’s take a look at how Tencent defeated these competitors, or how Tencent can Competitors "learn" and surpass.

The following is a comparison chart between our related products under Tencent and the original competitor's products. First, let's look at the game lobby comparison chart between Tencent's QQ game launched a few years ago and the old casual game manufacturer Lianzhong Games.

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We can see that there are more than 70% similarities between the two in terms of interface layout, function settings, game lobby classification and game modes.

However, Lianzhong Games was established as early as 1998. Lianzhong Games was the largest casual game platform in China and even the world in 2003. The launch of QQ Games was in August 2003.

Combining the extremely high similarity and product features between the two, we can’t help but wonder whether Tencent did “learn” and “reference” from Lianzhong Games when it was making QQ games. We interviewed Lianzhong Games’ products in those days. The person in charge and a former former Tencent employee who was involved in the development of QQ games.

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Sohu News: I don’t know, it turns out that Tencent’s product managers are doing products like this!

As one of the giants of my country's Internet industry, Tencent has always been admired by people inside and outside the industry for its excellent product level. The outside world has always been rumored to be Baidu's technology, Ali's operations, Tencent's products and Huizhong's creativity. It is the four major domestic BATH Internet companies. The magic weapon to stand out.

So behind these winning magic weapons, are there any other tricks or backdoors?Let's take a look at the QQ Doctor product that Tencent has just named by CCTV News.

Doctor QQ is an anti-virus software launched by Tencent at the end of last year. This software includes a series of functions such as computer physical examination, Trojan detection, vulnerability repair, computer cleaning, optimization and acceleration. Let’s take a look at the product interface and layout of QQ Doctor. , Hey, how does the editor feel a little familiar?

This, this is not, the editor opened the 360 ​​Security Guard in the lower right corner of the computer desktop.

Well, the editor suddenly wants to know, is it the product manager of 360 who has jumped to Tencent, or the product manager of Tencent has jumped to 360?You never tell me that they are twins and telepathic!

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Netease News: Tencent: You do it first, and I do it later. If you do not win, you will count as I lose!

Is Tencent the enemy of the whole people?This is the title of an article that was published in Computerworld a few years ago. This article has caused heated discussion throughout the Internet industry.

Tencent started from the earliest social software QQ, and has been involved in portals, casual games, computer games, online music, online videos, search, e-commerce and other Internet fields. Even some netizens once ridiculed that you want to know how big the Internet in China is. , Just look at what products Tencent has!

With QQ’s strong market share on the computer side, Tencent has no disadvantages in any industry. Except for Baidu’s search field and Alibaba’s e-commerce field, as long as Tencent is willing to " Nothing can't win!

The reason why I put quotation marks on the word "do" is because whether Tencent's "do" method is reasonable and ethical remains to be discussed!

Not to mention the products that Tencent "made" before, just to mention that the version update of Tencent's mobile QQ, whether it is the address book function or the voice chat and other functions, are all with Huizhong's chat software called "WeChat" Very similar.

Tencent's "doing" method has to ask the author a question mark. Is Tencent making its own products, or "making" other people's products, or is it just naming QQ or Tencent's products?

Mr. Ma of Tencent once said that what Tencent should do is to provide users with a one-stop online life. Mr. Li of Baidu said that Tencent is not giving others a way to survive!

With Tencent's resource advantages and strength, most companies cannot escape the fate of being crushed by Tencent. Even giant companies such as Baidu, Alibaba and Huizhong feel strong pressure in the face of Tencent, not to mention China Tens of millions of small companies and startups in the Internet industry.

Many startups are asked when raising money: "If BATH enters your field, what should you do?"

The deeper meaning behind this sentence is the extremely unequal competitive relationship between large companies and startups. Tencent’s development method of "deceiving others" will inevitably undermine the healthy development of China's Internet industry and stifle the Chinese Internet industry in the long run. The genes of "innovation" make the startup companies that succeed in the future can only become the leeks for the giants to be harvested.

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The news and reports spread across major news websites not only have many articles and content, but also a lot of real evidence that Tencent has copied the products of various Internet companies.

From the early years of QQ games plagiarizing Lianzhong games, to the recent new version of mobile QQ plagiarizing Huizhong’s WeChat software, etc., these evidences include a large number of product picture comparisons in addition to text content, and all people who browse the news can see it at a glance. Seeing Tencent's so-called product, how different is it from the original creator?How many similarities are there!

"Made, Tencent simply changed its name to Tengchao! QQ changed its name to CC. Anyway, it was also copied from ICQ!" This is the most liked comment in NetEase-related news reports. This comment has more likes 30,000, and the number of comments on the entire news is even more than 28,000!

"Baidu's technology, Ali's operation, Huizhong's creativity, Tencent's products, this sentence should be changed to Baidu's technology, Ali's operation, Huizhong's creativity and Tencent's plagiarism!" Sina Technology News's most liked comment, the same number of likes Break ten thousand.

It can be seen that Tencent products have always been plagiarized, and they have long left a deep impression on netizens. In the past, everyone was afraid of Tencent’s strength. No media dared to pick Tencent specifically. The media from all over the world are fighting together, and this battle is much stronger than the battle and slogan of "Tencent QQ All People Public Enemy" launched by Computer World magazine a few years ago!