Reborn multinational giant

A "Tencent Proposal for Resolutely Resisting Violent and Bloody Games", through the sharp media coverage and dissemination method of QQ pop-up window, instantly made netizens all over the country care about steam China and those on steam China who are affiliated with Tencent media and related media. Experts define the game as "blood and violence".

Although Mr. Ma and Tencent executives knew that this time was equivalent to another free advertisement for Huizhong’s Steam China, Tencent finally decided to do so, because they believed that as long as they could resist the blood and violence on Steam China as long as they could be formed online The game's public opinion, especially if it can attract the attention of some official media and public opinion cheer, even if Steam China is not shut down, it will inevitably be severely punished and rectified.

President Ma and the Tencent Public Relations Department did this, one is to divert the focus of netizens’ attention and to suppress the tumultuous "Tencent plagiarism" news before, and the other is to break the so-called "justice" formed by Huizhong's previous public opinion against Tencent plagiarism. Image can kill two birds with one stone.

As long as Huizhong itself is not clean, Huizhong and Tencent are half a catastrophe. Even if netizens hate Tencent's plagiarism, they will not like Huizhong who makes "black money".

Most ordinary people and regulatory authorities in China have always had a loose and tight attitude towards video games. The earliest video games entered the country. Whether it is a plug-in game console or a console game, it basically belongs to the arbitrary development of the regulatory gap. status.

But later, because many young people were addicted to video games, the regulatory authorities began to tighten their attitudes towards video games. Many parents and educators or experts regarded video games as the "spiritual opium" of the new era. The Chinese game industry has been tepid.

Until the popularity of computers and the Internet later, most enlightened parents and experts and scholars also realized that video games are not a scourge. Moderately playing video games can not only be leisure and entertainment, but also develop intellectual talents and the like.

Slowly, the game industry has re-developed. At this time, the regulatory authorities turned a blind eye to the industry. As long as they develop within the system and rules, the regulatory authorities will not deliberately embarrass.

In the past two years, with the birth of national-level games such as "Happy Farm" and "Plants vs. Zombies", many netizens who have never been in contact with the game have become light game users, and the Chinese people's acceptance of the game is also taller and taller.

However, the degree that most netizens and parents can accept is limited to Happy Farm, mild games like Doudizhu, or those online games that do not contain violence or blood, and for "Left to Survive 2" sold on Steam China This kind of game containing horror, violence and blood is unacceptable to most netizens and parents, especially those parents with children playing games at home!

Therefore, when Tencent launched this wave of public opinion offensive on the Internet, the focus of netizens' attention was quickly shifted to related news such as violent games on Steam China.

Although some clear-headed people can see that this is Tencent's deliberate revenge on Huizhong, but what about that, the trend of public opinion has changed. Before, the people who supported Huizhong to resist Tencent's plagiarism have now begun. diss Huizhong, accusing Huizhong of making "black-hearted money" and calling Huizhong there is no bottom line. Even Fang Zhe, the youngest billionaire and founder of Huizhong in China who was originally admired by many people, was also marked as earning with a conscience. Shameless profiteers with black money and other unsightly labels.

The trend of public opinion has changed, and non-Tencent media can naturally not pretend to be indifferent, although the previous "Tencent plagiarism" public opinion hits against their most hated and feared competitor, Tencent, the media naturally turned to Huizhong Dim sum here.

But now, adhering to the principle of fairness and philosophical protection of the media, even if the media does not directly turn around and attack Huizhong, they must report relevant news impartially. Only a few have good relations with Huizhong. Or the media, which has a deep hatred with Tencent, defended Huizhong and Steam China.

Netizens have once again caused a new wave of saliva and controversy on the Internet because of this wave of "resisting violent and bloody games".

Sina netizen, my son wants to go to Tsinghua University: "Huizhong's conscience is really eaten by dogs, no matter what the theme of the game dare to operate, earn so much black heart money, I don't know if Fang Zhe will have nightmares when he sleeps at night!"

A Sohu netizen’s years of content: “Huizhong really has passed this time. My son asked me for money two days ago and told me to buy games on Steam China. I was thinking that it’s going to be summer vacation anyway, let him It’s also good to relax. I didn’t expect that there would be such a violent and bloody game as "Legend of Survival" on Steam China. If I knew that there was such a game, I would never let my son spend money to buy it. Now I have asked him to steam China has uninstalled, and will never let him play Huizhong games again!"

Netease netizens are like tea: "Why do I hear my son say that he can't play the game of survival road at all? It seems that there are adult certifications on steam, and no adult can play this kind of bloody and violent game!"

"My kid stole my ID card to register for a Steam China account last month. He had passed the adult authentication, but I found out when Huizhong sent me a text message to verify my mobile phone. I think Huizhong also has it. Conscience companies, at least not let minors play these games!"

"Why don't you let minors play? My daughter borrowed the accounts of their classmates and brothers and didn't play them anyway. Two days ago, when her mother discovered that she was playing "Legend of Survival", she was so angry that her mother locked the computer in the grocery room. Originally, I bought a computer for my child to study. Who would have thought that she would play such a mess of games!"

"I don't think the government should allow this kind of game operation. What kind of bloody and violent game is good for players? Adults may have to learn badly, let alone minors who play secretly!"

......

For a time, a large-scale condemnation of violent and bloody games on Huizhong and Steam China has formed on the Internet. With the expansion of public opinion, another thing that President Ma and Tencent executives expected to see also happened.

At around 10 a.m. on May 19th, the People's Daily Sina Weibo published an editorial on "creating a harmonious network environment and resisting bad online games such as bloody violence."

Soon, relevant official media including Xinhuanet, CCTV News, Communist Youth League, etc. all published or reposted similar editorials or related news. For a while, Steam China, which had been operating in China for less than three months, and the company behind him Huizhong , Was pushed to the cusp of public opinion!