Reborn multinational giant

Fang Zhe heard that after he uttered the number "1.3 billion" in English, many representatives of overseas manufacturers in the audience exclaimed.

1.3 billion!It is more than four times the population of the United States with a population of just over 300 million, and more than ten times that of many developed countries with a population of less than 100 million in Europe. It is conceivable how huge this market is, and a huge Chinese market is enough to match. The sum of the entire European and American markets!

Fang Zhe continued with a smile: "Among these 1.3 billion people, more than 500 million are netizens using computers and the Internet, and nearly 200 million of them have played some online games.

Especially at the beginning of last year, the global "farm wind" and our company's agent release of the two national-level games "Plants vs. Zombies" and "Angry Birds" at the end of last year have caused the number of game netizens in China to continue to grow. Among them, more than 50 million netizens have played heavy online games similar to "World of Warcraft"!

It is conceivable that we have covered the steam China platform from light casual games to heavy games, and the future development potential is huge!"

After Fang Zhe painted the cake for the overseas game manufacturers in the audience, he began to talk about the problems and difficulties faced by wanting to eat this big cake. Fang Zhe continued:

"Of course, with China's current economic strength and per capita consumption capacity, it is impossible to reach the level of developed countries such as Europe and the United States, but China's rapid development and the huge potential of the entire market are beyond doubt.

In addition, I know that everyone is also very worried about our special market environment in China. Even a few days ago, our steam China had to rectify and remove some special games from the shelves. The difficulties and risks involved are Yes, and not too small."

"But" Fang Zhe bit the word but the turning point, and said:

"However, everyone has also seen how Huizhong and Steam China responded and handled them. No matter what causes these games to be removed or suspended, Huizhong and Steam China are willing to bear all losses together!"

Fang Zhe’s last bold promise made direct contact with representatives of many overseas manufacturers in the audience. For many overseas manufacturers, the difficulties and problems they have to face when entering the Chinese market can be solved. What they value more is responsibility. Responsibility, and attitude!

In the past, there was no shortage of overseas game makers, such as Blizzard, EA and other big manufacturers have long considered entering the huge market of China, but because of the special environment of the Chinese market, they need to find a high-quality partner in China to cooperate.

Unfortunately, China’s game manufacturers and partners with this ability are only two or three big cats and kittens. In addition to NetEase Perfect Shanda and Tencent, even the ninth city is due to many discrepancies in the cooperation with Blizzard in operating "World of Warcraft". And it has not lost a good reputation among overseas manufacturers.

NetEase and Perfect Shanda have limited capabilities. Except for big-name manufacturers such as Blizzard, EA, and game masterpieces such as "World of Warcraft" in their cooperation, many overseas small and medium-sized game manufacturers and some 3A masterpieces can only Entering China from unofficial channels, and these profits are not returned to overseas developers, but to those pirated forums or game websites.

Therefore, the establishment of steam China and the responsibility and ability of Huizhong, the operator behind it, directly let the representatives of overseas manufacturers in the audience see the hope of entering the Chinese market!

After Fang Zhe finished his speech, there was warm applause from the audience. Among them, the applause of representatives of overseas manufacturers was the most enthusiastic. The representatives of Chinese game manufacturers who were also listening to the lecture also used English translators for their poor English. If you have good English, you can directly understand what Fang Zhe said.

They all know that Fang Zhe's remarks were mainly addressed to representatives of overseas manufacturers, so it is not surprising that he spoke in English, but the content of Fang Zhe's speech still aroused discussion among representatives of Chinese manufacturers.

One of the representatives of China’s famous game company Perfect World is Lu Xiaojun, the vice president in charge of the game business of Perfect. Sitting next to him is the representative of NetEase and the main person in charge of NetEase games, Tang Chao. At this moment, After listening to Fang Zhe’s speech, Lu Xiaojun turned to look at the Tang Dynasty next to him, and asked:

"Tang always feels, Fang Zong and Huizhong, what do you want to do?"

The Tang Dynasty didn’t comment on the questions Lu Xiaojun knowingly asked, but he still replied: “What can you do, pull relations and gangs, order the heroes!”

Lu Xiaojun listened to his sullen answer and chuckled softly: "Mr Tang can understand that Huizhong originally introduced steam to build Steam China, and has mastered many overseas game resources, which has affected our domestic game manufacturers. It seems that Fang Zong and Huizhong’s ambitions are more than that. You didn’t look at the Blizzard representative who had a lot to do with you next to him. The applause was louder than anyone else."

"Why, Mr. Lu, what are you worried about? I remember that you were perfect and didn't represent any overseas games. Is it possible that Huizhong will grab your agent?" Tang Chao asked.

"Don't you worry?" Lu Xiaojun asked back.

Tang Chao looked at him, smiled and said, "Do you think that Mr. Fang on the stage is young and has become one of the four major domestic Internet giants in just two years. How smart is he than you and me? "

Not waiting for Lu Xiaojun’s face to show an awkward look, Tang Chao continued: “Don’t worry, with Fang’s wisdom, he won’t be rushing to eat with our domestic game makers, otherwise, why would he invite him today? Let's come over, compared to our game manufacturers who have games but no traffic channels, Tencent games with huge traffic is Fang's goal!

The biggest advantage of Tencent Games is not because of how good their games are, but because they have a huge traffic source of QQ, and what Fang Zong and Huizhong have to do is to do the opposite, relying on the steam Chinese platform to gather many high-quality In the case that the traffic is not comparable to Tencent QQ’s game, relying on the attractiveness of massive high-quality games to grab gamers over!"

As a perfect vice president, Lu Xiaojun's IQ is naturally not bad. The reason why he didn't think so deeply just now was also because he had limited English proficiency and did not fully understand Fang Zhe's English speech.

Even so, he didn't even think about wearing an English translator just now, because he inadvertently saw it. Just now, the Tang Dynasty looked at the Shanda representative who was listening hard with an English translator not far away, and his eyes seemed to say, Heh, even your English level is ashamed to be a representative of Shanda?

Shanda’s representatives are all despised. As a perfect vice president, he naturally dare not give face to himself and his company. At the same time, he secretly made up his mind that he must consolidate and consolidate his English proficiency when he returns. In the past two years, they are not allowed to represent a few more overseas end game masterpieces to reduce the proportion of self-developed games. After all, there is a big game platform like Steam China in front of them, even if they develop more games by themselves , Also can not keep up with the development speed of hundreds of game partners of Steam China.