Reborn multinational giant

"Thanks to Mr. Zhang for his wonderful speech. I believe that the cooperation between Bianfeng Network and Huizhong will set a good example of cooperation in the industry, and Huizhong and Steam China will also work hard to help Bianfeng Network and more domestic Game makers in China will better publish and operate games and better promote the development and prosperity of domestic games!

After Fang Zhe took the stage and summarized Zhang Nan's speech, he continued:

"I know that at this time, many of our domestic manufacturer representatives have doubts in their hearts. That is our steam China. What are we going to do?"

Fang Zhe saw the representatives of domestic manufacturers in the audience, staring at him closely, and said with a chuckle: "It's very simple. Of course, it is to help our domestic games develop faster and better, and build a good Domestic game distribution channels and platforms!"

Fang Zhe’s words did not dispel the doubts of the representatives of Chinese manufacturers in the audience. At first hearing, they all thought that Huizhong had started the idea of ​​domestic game manufacturers, and planned to give orders to the domestic game manufacturers. We all become the younger brothers of Steam China and Huizhong, or in other words, intend to grab their jobs!

However, everyone was not stupid enough to write this kind of speculation in their hearts, even Lu Xiaojun and Tang Dynasty who had guessed Huizhong's intentions a long time ago.

They all want to see what this Fang can always say. If Fang Zhe can’t come up with a good reason to persuade the representatives of these domestic manufacturers, then we can’t wait until this conference is over. Come out an "Anti-steam Chinese Alliance"

Fang Zhe glanced at the representatives of the Chinese manufacturers in the audience. Most of their faces were expressionless, some of them were unstable, and their eyes were hostile. Oh, they didn’t even have the skills to store energy. They deserve your future. Can only be the younger brother of our steam China and Huizhong!

Fang Zhe smiled and said calmly:

"Everyone knows that China's domestic game industry has developed slowly for more than ten years, due to various reasons, and it has also fallen into a certain degree of deformity!

At present, domestic games on the market, except for some light casual games, medium and heavy game types are nothing more than MMORPG, SLG, FPS, etc., especially our top domestic game manufacturers such as NetEase, Perfect, Shanda, and their flagship games. Several products are basically MMOs, which are multiplayer online role-playing games.

NetEase has "Fantasy Westward Journey", Perfect is "Zhu Xian" and "Perfect World", Changyou is "Tianlong Ba Bu", Shanda has always been eating the foundation of "Legend". Think about this game environment. ,Is it normal?"

Without thinking at all, the representatives of Chinese manufacturers in the audience had a clear answer in their hearts: "Not normal!"

However, who cares about this? They are not doing charity or art when they open a game company to make games, as long as they can make money, regardless of the normal or abnormal development of the industry!

This kind of thinking is not only the inner thoughts of most Chinese manufacturer representatives in the audience at this time, but also the mainstream thoughts of domestic game manufacturers!

The audience was quiet, and no one would answer Fang Zhe’s question directly, so Fang Zhe answered directly: "It's not normal, it can be said that it is very abnormal!"

"Although MMO is also a big category of games abroad, it is definitely not like that in China. When mentioning online games or end games, it is almost MMO games. The reason is no other reason. There are really too few other types of games in our country. Up!

Even the best-selling non-MMO games in China, such as DNF and CF under Tencent, are almost all overseas games, so I want to say that the current domestic game industry is not normal. , Very abnormal!"

Most of the representatives of Chinese manufacturers in the audience were still expressionless, indifferent, and even a little joking. Even if Fang Zhe devalued the Chinese game industry for nothing, they still didn't care, as long as they could make money anyway!

Fang Zhe’s smile was even stronger. Yeah, it’s abnormal. You don’t care. Who cares?

Don’t even tens of millions of Chinese gamers continue to recharge the game while cursing domestic games while in order to strengthen a certain piece of equipment and synthesize a certain piece of advanced gems? Since the players have not said anything, Fang Zhe Saying this, isn’t it a bit too much to worry about eating carrots?

Of course not. In the two years since his rebirth, Fang Zhe’s former heart of the Virgin has disappeared completely. In order to realize his dream of turning Huizhong into a great multinational giant, Fang Zhe has become more and more profiteering. .

It's just that, standing at the current height of Fang Zhe, Fang Zhe's eyes have seen farther and farther, and this is especially true for the game industry that he and Huizhong have been doing for more than a decade!

Therefore, Fang Zhe next, directly used data and profits to directly pound the hearts of the representatives of Chinese game manufacturers who have been numb to making money:

"I know that no matter the development of our domestic game industry is normal or abnormal, since everyone starts a company to make games, the main purpose is to make money, so I will talk to you about making money!"

"Last year, the number of end-game users in my country was nearly 100 million, of which the number of heavy end-game users exceeded 50 million!

It looks huge, but let’s look at the growth rate of user scale. In the first half of this year, the growth rate of end-game user scale was only less than 20%. In the same period last year, the figure was 34%. The year before, that is, 2008. Compared with 2007, the growth rate of user scale in the first half of the year was 62%!When I say this, everyone must have guessed what I am going to say?

That’s right, what I’m talking about is the growth rate of user scale. Although the scale of users in my country’s mobile gaming market continues to grow, the overall growth rate is declining, and the rate of decline is still very fast. In just three years, it has dropped by three. One part.

According to this situation, it is estimated that within three years, the user scale of my country's terminal game market will reach saturation. It is estimated that the total scale of my country's terminal game users will fluctuate at about 150 million by then!"

Fang Zhe took out the data to speak, and finally caused fluctuations in the hearts of the representatives of the Chinese manufacturers in the audience. They all knew that Fang Zhe’s remarks were not alarmist, because the development of the game industry every year is statistics, many of them People have long been concerned about the slowdown in the growth of end-game users.

Fang Zhe did not give the Chinese manufacturer representatives in the audience time to think carefully, so he continued:

"The user scale is over, let's talk about the domestic game manufacturers and games in recent years!

Last year, a total of 361 games across the country were in public beta or commercialization testing phase, nearly 70 games more than in 2008!There are more than ten end game masterpieces that I know alone, including "Aion" by Shanda, "Jianwang 3" by Xishanju, "Tianxia II" by NetEase and "Daming Dragon Power" by Tencent, etc. .

And this year, I don’t think I need to say more about the specific situation. Everyone is saying that the end-game industry is not easy to make money this year. "And so on, are the rare end game masterpieces in the industry.

In addition, now our steam China has introduced a large number of overseas and various types of boutique games. With the disappearance of the demographic dividend in the future domestic game market, it will become more and more red sea, becoming a situation where there are more monks and less porridge, and more wolves and less meat!"