Reborn multinational giant

The first Steam China Original Game Developers Conference jointly organized by Huizhong and Valve has ended. However, this conference has caused a huge sensation and influence in the domestic game industry!

"The growth rate of China's mobile game market is slowing down, where is the future of domestic games?" Play more games news.

"Steam China is throwing an olive branch to more overseas game makers. Can domestic games counter the invasion of overseas games?" Youmin Xingkong.

"Steam China will fully support small and medium-sized domestic game developers, and Huizhong will become the leader of the game industry?" 17173 Game News Center.

"The "Three Kingdoms" online will log on to the steam China platform, and Huizhong may launch a "Three Kingdoms" mobile game within this year!" Pacific Game.com.

"Steam China will work with relevant departments to strengthen the copyright protection of original games. Will the pirated games and pirated game sites that have been rampant for many years go to the end?"

......

Major game news and information websites report on this conference are full of hustle and bustle, not to mention the many domestic game manufacturers who are in the game industry.

Although one of the best game companies in China like Perfect, Shanda, and NetEase, their founders Chi, Chen and Ding can’t put down their bodies to attend this conference in person, but the representatives sent by each are definitely heavyweights. Not the main person in charge of the company's game business, or the senior vice president of the company's management, etc.

Therefore, when these representatives returned to their companies, their superiors or bosses knew the main content of the conference in the first place.

The office of the President of NetEase Headquarters in Jianghai City, just flew back from Yanjing to Jianghai in the Tang Dynasty, and rushed to the company to report to Mr. Ding without returning home.

When Tang Dynasty knocked on the door to enter, Mr. Ding was turning on his computer and quietly browsing the relevant reports on the 17173 website on the computer desktop about the conference. Seeing Tang Dynasty coming in, Mr. Ding raised his head and said:

"Sit down, tell me in detail about the specific situation, each of these media is only a few words, it makes my head big!"

After the Tang Dynasty sat across from President Ding’s desk, he gave him a detailed account of the main content and process of the conference. When he was speaking, President Ding did not interrupt until the Tang Dynasty finished speaking more than ten minutes later. A pensive look appeared on President Ding’s face. After a while, President Ding showed his signature simple smile and said:

"It seems that Mr. Fang is attacking snakes and seven inches this time!"

The Tang Dynasty looked at Mr. Ding with some doubts. It was obvious that the boss had seen a deeper level of content than him. Without waiting for him to ask, Mr. Ding explained:

"You are right. Huizhong really wants to be the martial arts leader of the domestic mobile game industry with Steam China, but its leader also orders a bunch of small and medium-sized mobile game developers who can't survive, whether it is us or perfect. How much can NetEase or Tencent be affected? Fine games? One or two fine game masterpieces are enough to support a game company!

Look at the overseas Blizzard, so many games have been released over the years, so even if the boss of Huizhong said it was good, he would fool those small and medium-sized game companies, not to mention domestic. It is the overseas Blizzard and EA, it is impossible for them to subdue to steam China."

President Ding paused and said:

"If I remember correctly, there is news overseas that EA intends to launch its own game platform origin, Blizzard has its own Battle.net, Microsoft has xbox, these overseas game manufacturers have their own minds, how can they rely on one? Steam platform, just subdue them all?"

The Tang Dynasty thought for a while, and said with some enlightenment: "So you mean, the main purpose of this Fang Zong and Huizhong is still for Tencent?"

Mr. Ding looked at him, nodded and said: "Yes, Tencent controls a lot of traffic, but only cashes in its own product system. The traffic on the market is getting more and more expensive. Small game developers want to survive. Being able to fall back to Huizhong and steam China, relying on steam China to keep warm and to take the route of innovation and boutique games, there is still a way to survive.

This Fang always did this, which is equivalent to summoning a group of domestic and foreign brothers to compete with us, or in other words, mainly to compete with Tencent, which has the largest market share, we are just being affected by Yuchi!"

When President Ding said this, a wry smile appeared on his face. Hearing his self-deprecating remarks, the Tang Dynasty couldn’t help feeling a moment of sorrow. Yes, it’s troubled Yuchi. Once, NetEase was the largest Internet company in China and one of the largest game companies. One.

However, nowadays, whether it is Tencent or Huizhong, the game business has left NetEase behind. The entire Internet business, NetEase has been thrown off several blocks. The reason is that NetEase was once the foundation of the portal. Declined!

Nowadays, Huizhong is fighting with Tencent gods, and many domestic game makers such as NetEase and Perfect are being affected by Yuchi!

Mr. Ding’s wry smile was only a moment, and was soon hidden by him. He didn’t want his subordinates to see his weakness and powerlessness. He said, “Although Huizhong’s main purpose is to curb Tencent’s game business growth, It curbs Tencent’s cash flow, but if this knife is cut down, we have to suffer along the way. We can’t help but plan ahead.

In fact, Mr. Fang is right. Even if there is no Steam China, the domestic game industry will become the era of the Red Sea, and the situation of more wolves and less meat is also a general trend, so we must make early plans, whether it is to strengthen the development of boutique games or go to the page game mobile game. We can’t slacken our efforts to transform our direction, or we can find a few master agents from Blizzard and EA overseas.

In this way, you go back and study the big talk and fantasy mobile games. If it works, let's try a few games first. When the technology is mature, hum, the IP influence of our two games, I’m afraid Huizhong That boss Fang is also greedy!"

Dialogues or conferences with similar content have been continuously staged in the companies where the major domestic game manufacturers are located during this period. From NetEase to Shanda, from Perfect to Xishanju, everyone knows that the domestic mobile game industry is about to enter the most competitive game ever. In the Red Sea era, they didn't care if the small game makers died, as long as they survived, it would be a victory!

However, at this time in the Shenzhen market, an episode was happening in the office of Tencent’s game department. Now Ren Yuxin, the vice president in charge of Tencent’s game business, reluctantly listened to the report.

"Mr. Ren, do we really have to stop the hero kill project? We have been developing for more than half a year. The art special effects alone cost two to three million. The overall investment is close to ten million. Seeing that it will be closed now. After testing, how can the project be stopped at this time?"

The words of this subordinate are full of sadness and suppressed anger. He is the producer of the hero kill project team. He and the team of more than 30 people have invested more than half a year on this project. As a result, it is now approaching the closed beta. , The above said that the project should be stopped, and if there is no sound, it should be stopped suddenly, which made him feel very uncomprehending and dissatisfied!

"A Tao! Calm down first, let me ask you, how long will it take if you readjust the main gameplay and skill settings of Hero Killing?" Ren Yuxin calmed down his excitement.

The producer of the hero killing project team called A Tao was stunned for a few seconds, and then asked in confusion:

"Mr. Ren, what do you mean, you mean we don't do Three Kingdoms-type card board games? Isn't that equivalent to completely redoing a game?"

After A Tao said this, looking at the slowly disappearing smile on Ren Yuxin's face, he said with a little embarrassment: "I mean, President Ren, let's kill the hero and the Three Kingdoms kill..."

Ren Yuxin waved his hand with little interest, not wanting to listen to A Tao's explanation, and said, "Just so, your project team will take a break during this period, and I will arrange new project development for your team. As for the reason, if you have time, , Go back to find the latest news about the Three Kingdoms Kill, and see if our hero kill can continue!"

After A Tao was sent away, Ren Yuxin leaned on the sofa and rubbed his eyes, recalling what President Ma had just said to him in the morning:

"Yuxin, our company, especially your department, will probably face a protracted battle in the next few years. Before we win this war, your department should try not to let people get hold of it!"

"Hey! President Fang, Huizhong, do you want to live with us?" Ren Yuxin leaned on the chair and rubbed his brows, thinking helplessly in his heart.