Reborn multinational giant

The Japanese game market has always been one of the most unique or closed markets in the global game market. The reason for this is not to say that the Japanese game market is not open to the outside world, and foreign games are not allowed to enter.

But because of Japan’s unique game culture, it is difficult for almost all overseas games to enter the Japanese market to become popular. This situation is rare even in the Chinese market where the East and West cultures are very different.

Therefore, most of the top-selling games in the Japanese market in the previous life are mostly local games developed by Japanese local game companies. Similarly, although these games are very popular in Japan, they are prone to encounter dissatisfaction in the sea. China, the world's two largest game markets, has little success, and "Zhilong Lost City" is such a game.

"Zhilong Lost City" is a bead elimination card development game. The name of the game type is a bit confusing. To put it simply, it is a combination of elimination game and card development game of "Fruit Elimination".

Its gameplay has innovated the sliding elimination of elimination games, but different from traditional elimination games, the beads in "Zhilong Lost City" can slide up and down, left and right diagonally in a total of eight directions, and there is no restriction on the movement of the beads. The sliding distance is therefore also called the "turning the bead" gameplay. This gameplay can be said to be the first of the game "Zhilong Lost City", and it has left a profound impact on the elimination of games and the mobile game industry in the past.

In addition, the colors of different beads also correspond to pets with different color attributes. Different skills are released according to the elimination effect of the beads, and they attack enemies with different attributes.

Overall, it sounds that the gameplay of "Zhilong Lost City" is a bit complicated. People who have played it cannot clearly understand what kind of game it is, and this gameplay, even Fang Zhe himself, is not very interested. Not to mention ordinary Chinese who were nurtured by domestic games like Fang Zhe.

Because of this, the previous life "The Lost City of Zhilong" was introduced to the country by Tencent's agent after the fire in Japan, but it was out of service because of poor data before it went online!

It is such a game that was discontinued as soon as it was launched in China. Its popularity in the Japanese game market has reached the level of unprecedented success.

The previous game was launched in the middle of 12 years. Since its launch, this game has climbed to the top of the best-selling lists of major app stores such as appstore and Androidmarket. It used to be the number one best-selling list for two years. many!

At its peak, the game's monthly revenue exceeded 100 million U.S. dollars, and its annual revenue accounted for more than half of the annual revenue of the entire Japanese mobile game industry.

It alone has nearly 50 million registered users in Japan, a country with a population of only 120 million. On average, one out of every three Japanese people has played this game. It can be described as a veritable national game. In China, it is equivalent to more than 400 million people have played this game. This data, even the previous domestic national mobile games "King of Glory" and "Happy Dim Sum" are not as good!

For such a game that was almost equal to propping up and representing the Japanese mobile game market in the previous life, Fang Zhe would naturally unceremoniously include it.

In the previous life, this game was developed by the Japanese game developer GungHo. In this life, Fang Zhe directly cut his head. Before this company had even thought about developing this game, it had already invested in a Japanese mobile game studio to let them follow I developed this game with a general plan given by myself. As long as I master the core gameplay and selling points of this game, even if there are differences in game content and details, there is no big impact.

Sure enough, not surprisingly, after this game was launched in Japan in mid-March of this year, it took only two and a half months to accumulate more than one million registered players!

Therefore, under the strong achievements and expectations of the Japanese studio, Fang Zhe, the big boss of the parent company, decided to personally participate in the celebration of their registered player number exceeding one million. Firstly, it was to show that Huizhong's parent company is very important to their studio and Japan. The importance of the market is also to boost their morale and let them continue their efforts, because the legendary history of the game "Zhilong Lost City" in Japan has just begun!

Early in the afternoon on June 2nd, Fang Zhe’s Air China flight landed at Tokyo’s Haneda Airport. Japan and China felt a little far apart because of the sea, but the actual distance was closer than the distance between Yanjing and Wulumuqi. Tokyo Time is only one hour ahead of Yenching time, and there is no such thing as jet lag.

Therefore, Fang Zhe and his party were received by the person in charge of Huizhong's Japan Office. They did not rest much after checking into the hotel and started the travel mode!

Fang Zhe and Feng Xue avoided the big army and opened up a world of two people, from the animation mecca of Akihabara to Ginza, a commercial district comparable to New York’s Fifth Avenue, to Tokyo Tower, the tallest building in Tokyo, modeled after the Paris Tower. In just one afternoon and one night, the two left a lot of laughter and sweet photos in these places!

Since the two officially confirmed their relationship at the beginning of the year, this is their first time traveling abroad. Gein Fangzhe, the big boss, is too busy. Now it is a critical period for the rise of Huizhong’s future pillar WeChat. Fang Zhe dare not take it lightly. The two spend a handful of time together each week.

Fortunately, Feng Xue is not the kind of clingy personality. On the contrary, because of the overseas study experience, two people can get together, more because they like each other, have the same mind, can talk together, can understand and tolerate each other.

This time he came to Japan on a business trip, but Fang Zhe happened to be "fake public for private benefit." Quandang two people were specially out to travel. Participating in the "Zhilong Lost City" celebration banquet was the second place.

The happy time is always short. Before returning to the hotel, Feng Xue was still lingering and lingering. Fang Zhe decided to let Li Wen change his itinerary after returning. Apart from the necessary work arrangements, he and Feng Xue Stay in Japan for two more days. In these two days, he intends to accompany Feng Xue to visit Japan and live a world of two!

At 10 am on June 3rd, Fang Zhe and his accompanying staff went to Cygames, the mobile game studio where "The Lost City of Zhilong" was developed.

Speaking of the name Cygames, except for those in the game industry like Fang Zhe, probably few people in the country know its name. Without exception, Japan also had such a mobile game company called Cygames in the past, and it was launched in the Japanese market. Well-known games such as "Rage of Bahamut" and "Azurite Fantasy".

It's just that these games, like "Zhilong Lost City", are very popular in Japan. In mainland China and other overseas regions, they are only niche games and few people know.

The founder and R&D team of this company are both from Sony, which can be described as a well-known background. Therefore, when Fang Zhe invested in a Japanese mobile game studio, he saw the company’s name and bought it without hesitation. Down.

When Fang Zhe and Feng Xue and their accompanying staff arrived at the Cygames headquarters in Akihabara Minggu Building, more than 40 employees, including the founder Ueda Fumito, were already standing in front of the company and welcomed them.

"Welcome to the chairman!"

Some slurred but unanimous Chinese voices rang in Fang Zhe's ears. Fang Zhe glanced over the strange and respectful Japanese faces on the left and right sides, and walked into the company with Feng Xue.

A pretty-looking female staff member walked quietly with a bunch of flowers in her hand and gave it to Feng Xue who was accompanying Fang Zhe. The clever Feng Xue nodded to her immediately and said thank you in Japanese softly!