Reborn multinational giant

The Xiaomi Mi1 mobile phone conference has ended, but the impact of this conference has just begun to spread online and throughout the domestic mobile phone industry!

Many netizens who are concerned about Xiaomi’s release of the Mi1 mobile phone have also watched the Xiaomi conference through online live video and other methods. The same as the Xiaomi fans and viewers on the scene, when the live video viewers see, Mi1 is in the configuration In the case of various mobile phones, when the starting price is only 1999 yuan, this price directly stunned the netizens who were watching the live video.

"1999" "666666" "Mr. Lei is mighty and domineering!" "Xiaomi is awesome!"

A lot of barrage of praise and praise of Mi1 and Xiaomi filled the entire live video screen!

At the same time, the press releases of many media reporters who participated in the press conference and mobile phone evaluation experts of major mobile phone forums have been released one after another.

"Value for money! Value for money! The most cost-effective domestic mobile phone is coming!"

"1999 yuan! Domestic mobile phones are the ultimate with high and low prices!"

"Single-core 1GHzCPU mobile phone, only 1999 yuan!"

"Is there a way to make money at a loss? The Mi1 mobile phone with a retail price of 1999 yuan is rumored to cost more than 2,000 yuan!"

"Can Xiaomi become a disruptor in the domestic mobile phone industry? We will wait and see!"

"Xiaomi Mi1 will be available for online pre-sale on September 5th! Are you ready?"

When there was a heated discussion about Xiaomi’s release of the Mi1 mobile phone on the Internet, mobile phone colleagues across the country, without exception, paid enough attention to Xiaomi’s release of Mi1, not only because the founder of Xiaomi is Mr. Lei, but also because Xiaomi has a The major shareholder is Huizhong, one of the four major Internet companies in China, and the chief consultant of Xiaomi is Fang Zhe, the most dazzling entrepreneurial star in China!

"This Xiaomi, with such a high configuration, is only sold in 1999. Isn't this a nonsense! This is simply disrupting the order of the industry. How can we make money if he does this?"

Coolpad mobile phone headquarters meeting room, CEO Liu Jiangfeng, looked a little angrily at the price of 1999 yuan on the big screen in the live video. Around him, several Coolpad executives watched the video with him at the same time.

The colleagues are enemies, they can't go to the scene to cheer for Xiaomi, but they have enough attention to the Xiaomi conference, so they can only watch it through live video.

"Yeah, if Xiaomi does this, it seems that the price of mobile phones in the country is too high, and it will inevitably be criticized by the people. Xiaomi is like an enemy to the entire industry!"

"I think we still keep our attention and continue to observe. Mobile phones are not better than other consumer products. When users buy, they always have to touch them. Otherwise, there will be one or two mobile phones in every city in the country. Street Electronics City, they just use the online official direct marketing method to sell, whether there are users willing to buy, how many users are willing to buy, it is really hard to say!

In case they can't win the trust of consumers, no matter how cost-effective their mobile phones are, it is nothing more than an eyeball and a joke!"An executive in charge of the market has deep doubts about the way Xiaomi uses the Internet to sell mobile phones.

After so many years of online shopping, Taobao has become a well-known online shopping website in the whole country. Even so, 3C electronic products such as mobile phones are still tepid. The big reason is that 3C electronic products are generally not cheap. People who don’t worry about product quality and after-sales rights protection, would rather spend more money to buy in store specialty stores than greedy the little bargain online.

However, with the rapid rise of JD.com, which focuses on 3C electronic products, and with Xiaomi, Huawei and other 3C electronic product manufacturers opening direct stores on official websites or online shopping sites such as JD.com, users who are not assured of product quality have gradually begun to buy 3C online. There is enough trust in similar electronic products. Otherwise, Xiaomi in the previous life will not be able to rapidly develop and grow by this sales method!

There are not a few domestic mobile phone industry counterparts who have similar discussions with Coolpad executives, but whether it is Coolpad or the current mainstream mobile phone manufacturers such as ZTE, Huawei, Lenovo, Meizu, etc., they all have types of ideas. That is to keep watching!

These mobile phone manufacturers currently have a certain market share in the market, whether they are agents, distributors, distribution channels, specialty stores, etc., they are basically all over the country.

Xiaomi has no offline distribution channels since 0. It is understandable that it uses online direct sales, but they, no, it is much simpler and more cost-effective to build a building from a flat ground than to demolish a building and build another building. What's more, it seems that Xiaomi doesn't make much money at all, and they have no motivation to learn from Xiaomi!

The market is more important than profit!

This is the era of the mobile Internet. The Internet industry has brought disruptive business models to all walks of life in China. The business models of traditional industries will basically consider profit first and then the problem of occupying the market after the cost of goods is formulated. However, in the Internet industry, As well as all walks of life transformed by the Internet, this model has changed.

In addition to Huizhong, the other three major Internet giants in China, BAT, lost money in the early days and made yells. Alibaba only made 1 yuan after it was founded 4 years ago. The previous 4 years were spent in losses.

After o2o became popular in China, companies established with Internet models including Meituan, Ele.me, Didi, ofo, etc., first spent money to cultivate and occupy the market, and when the market matured, they would harvest wool through price increases. At this time, consumers are accustomed to the services they provide and can only silently become lambs to be slaughtered!

When Xiaomi uses this Internet model to make mobile phones, it is destined that the entire domestic and even global mobile phone industry will be subverted!

After the Xiaomi conference was over, the hearts of Mr. Lei, Fang Zhe, and the veterans of Xiaomi's entrepreneurship were temporarily put in their stomachs. The success of the conference and the hot discussions that Xiaomi has set off throughout the network undoubtedly made Xiaomi such a company less than one year old. The mobile phone startup company has a big reputation in China!

Even abroad, there are two or three sporadic media reports on Xiaomi’s press conference. However, at present, Xiaomi’s focus is first on the domestic market, and it has not invited foreign reporters and media. Therefore, the voice of foreigners on Xiaomi , Far inferior to the enthusiasm and noise of the country!

On August 31, the eyes of netizens and media reporters all over the country focused on the most dazzling city in southern China, Shenzhen!

Today, more than 50 Internet industry experts and celebrities across the country, as well as more than a dozen founders and CEOs of large domestic Internet companies, all gathered at the Shenzhen Tencent headquarters and were invited to participate in the "Diagnosing Tencent" seminar enthusiastically organized by Tencent. meeting!