Reborn multinational giant

At 10 o'clock in the morning on December 22, Mr. Lei and Xiaomi fans are looking forward to the release of the Xiaomi M1 mobile phone, which has been paid close attention to by colleagues in the mobile phone industry across the country!

Two hours ahead, many Xiaomi fans and netizens who have reserved Xiaomi M1 phones have already turned on their computers early and logged in to the Xiaomi M1 snap-up interface on Xiaomi's official website!

Although, from the pre-sale of the Mi M1 on September 5 to the present, 2 million Mi users have obtained the pre-sale quota of the Mi M1, but this quota is limited to allowing users to have priority to purchase the Mi M1. In fact, Can you grab the phone on today’s official release date?

Because, as early as the pre-sale, Lei Zong and Xiaomi officially announced that the first batch of Xiaomi Mi M1 officially sold only 1 million mobile phones, more than 1 million, we have to wait for the second batch after New Year's Day. January 10th!

In other words, although there are 2 million users who have got the pre-sale quota, only half of the users who can start the Xiaomi M1 in the first time are at most!

"Hunger marketing, naked hunger marketing!"

Many people in the industry with rich marketing experience think that this is a naked hunger marketing by Xiaomi, but Lei and the top executives of Xiaomi are suffering. We really do not want to engage in hunger marketing, but because the production capacity is really insufficient!

At 9:59 in the morning, many Xiaomi fans all over the country who had obtained pre-sale quotas sat in front of the computer sharply, staring at the Xiaomi M1 snap-up interface on the computer desktop.

One by one, like facing an unprecedented battle, the heartbeat is speeding up and the spirit is refreshed. This kind of thing that needs to be competed for has made Xiaomi fans' expectations for the Xiaomi M1 extremely high!

The countdown on the interface is from 59 seconds, 58 seconds, 57 seconds... until the last 3 seconds, 2 seconds, 1 second!

Mi fans all over the country who opened their eyes and held their breath staring at the M1 snap-up interface, one by one clicked the mouse in their hands frantically!

On the interface, a reminder interface pops up, queuing, please wait. At this moment, many Xiaomi fans across the country are in a panic!

"You must get it! You must get it!"

"Blessed by the Buddha, blessed by the Bodhisattva, if I grab it, I will go to votive!"

"God, you let me grab it. I promise to never watch a small movie again!"

......

The prompt interface of waiting in line, witnessed the excitement and anticipation of Xiaomi fans across the country across the screen.

Every second, when a user who is rushing to buy sees the prompt of "waiting in line, please wait" on his computer desktop disappears, and the entire webpage jumps to the page where the rush to buy is successful and waiting to be paid, everyone has a joyful expression on their faces , I finally got the Xiaomi M1 mobile phone!

One minute, just one minute later, the 300,000 mobile phones that Xiaomi released in this round of panic buying activities were all sold out!

Many users who didn't grab the M1 mobile phone, while looking at the interface of "this round of panic buying is over", scolded their mothers, but also regretted that their hand speed was too bad and luck was too bad.

Of course, there are also some unwilling users who are still stuck in the snap-up interface and refreshing the webpage over and over again, eager to pick up a leak from the fool who has successfully snapped up but failed to pay!

It is a pity that disappointed users who have missed their minds. According to the rush purchase rules on the back of the Xiaomi M1 mobile phone, if the user fails to pay after the purchase is successful, the mobile phone that passes the auction will automatically enter the next round of rush purchase activities!

In order to ensure that Xiaomi’s second batch of mobile phones have enough marketing enthusiasm before they leave the factory, the official has formulated 4 rounds of panic buying opportunities. The panic buying at 10 o'clock today is only the first round, and a total of 300,000 M1 mobile phones have been released.

The next round of 200,000 units will be released at 16:00 this afternoon, while the remaining 500,000 units will be released on New Year's Day and January 5, respectively, 300,000 units and 200,000 units!

On the whole, Lei and Xiaomi’s marketing department are also to keep the Xiaomi M1 mobile phone hot and topical!

In fact, this strategy of Xiaomi has indeed achieved its intended purpose!

When the first sales performance of the Xiaomi M1 was known by the media and the mobile phone industry concerned about Xiaomi, everyone was shocked!

"Sold 300,000 mobile phones in one minute! Xiaomi has created a sales legend in the mobile phone industry!" Sina Technology.

"The first 300,000 units were sold out in one minute, Xiaomi's fans are too crazy!" Sohu News.

"300,000*1999 yuan = 599700000, 590 million, this is the sales of Xiaomi mobile phones in one minute!" Zhongguancun Online.

These news are just the results of the first round of Xiaomi’s release, and they were quickly posted on the Internet by various media. In fact, after the second round of purchase at 16:00 in the afternoon, 200,000 mobile phones were less than After being sold out in 10 seconds, a piece of news about Xiaomi spread overwhelmingly on the Internet.

"300,000 units sold in 1 minute, 200,000 units sold in 10 seconds! Is the Mi M1 phone so good, or the fans of Xiaomi are crazy!"

"Sold 500,000 mobile phones in 70 seconds! This is the miracle Xiaomi brought to the entire mobile phone industry today!"

"Mi Fan said that 500,000 mobile phones are not enough to grab, and I hope Xiaomi will release the remaining 500,000 mobile phones as soon as possible!"

"A man in Anyang was hospitalized with a heart attack after he grabbed a Mi M1 mobile phone because of overjoy!"

While the media was discussing the results of Xiaomi's debut, the domestic mobile phone industry colleagues were also shocked by the sales results of Xiaomi M1 to a little calm!

"How is it possible! The data must be falsified!"

"Yeah, 300,000 units per minute. He thought the mobile phone was Chinese cabbage, so he bought it when he said it!"

"Xiaomi's trick can be played well. It specifically allows users to grab mobile phones, which greatly enhances users' willingness to buy phones. Maybe we can learn this trick too!"

"I thought that their 2 million pre-sale quota was a lot of water, but I didn't expect it to be true!"

......

Compared with the disturbances from the outside world, Mr. Lei and the entrepreneurial veterans of Xiaomi are extremely happy at the same time, a big rock in their hearts can be regarded as a complete landing.

After all, the pre-sale is a pre-sale, and Xiaomi’s pre-sale is only a registration of a Xiaomi account and does not require users to pay a deposit. Therefore, how many people will pay for a mobile phone when it is released, Lei and other executives of Xiaomi Guys, the heart is also out of control!

And Fang Zhe, the only chief adviser who has a spectrum of thoughts, can’t get together with Lei and Xiaomi’s executives every day. He still has a lot of things to do with Huizhong. He can talk to Xiaomi’s senior executives in a month or two. It's a rare meeting for us to have a meeting.

Therefore, until today, when Lei and Xiaomi executives looked at the 500,000 successful orders received at the back, they really understood in their hearts that the first mobile phone M1 released by Xiaomi has become!