Reborn multinational giant

Chapter 377 WeChat Traffic Subsidy Campaign

Fang Zhe’s plan to continue to invest in Huizhong’s equity increase can be said to have been decided long ago, whether it is for the better development of Xiaomi in the future, or to take care of Lei’s mood, of course, the most important thing is for Huizhong’s commitment to Xiaomi. His investment, as he said to the outside world, got the greatest return!

For Xiaomi’s Series B financing valuation, Huizhong finally gave a valuation of 2 billion U.S. dollars, and Fang Zhe’s threshold is as high as 10 billion U.S. dollars. The reason for this is definitely targeted!

In Fang Zhe’s view, Xiaomi, with its own rebirth, is one year earlier than the establishment and release of Xiaomi mobile phones and other actions in the previous life. It has a big lead. More importantly, Fang Zhe has a great influence on Xiaomi’s future. Know enough.

Fang Zhe can help correct the mistakes that Xiaomi made in the previous life, such as the late layout of the offline line, etc. Fang Zhe can help it to correct it. In the previous life, the core selling points of many other mobile phones, the leading advantages of black technology, etc., Fang Zhe can be used in Xiaomi Experiment on it!

In the next 10 years, no, in the next 20 years, Fang Zhe has a clearer understanding and planning of Xiaomi's planning and development than Mr. Lei, the founder of Xiaomi.

From 3G, 4G to 5G, Internet of Things, smart home, Xiaomi with Fang Zhe's participation will inevitably have a broader development prospect and potential than the previous Xiaomi, and compete with Samsung for the position of the leader in the global Android mobile phone camp, and compare it with Apple Compete against each other in the era of 5G, smart home, and Internet of Things!

Fang Zhe is looking forward to all this!

In the eyes of outsiders, the mocking Fang Zhe and Huizhong went crazy and gave Xiaomi a valuation of 2 billion U.S. dollars, or even 10 billion U.S. dollars, hehe, Jing Frog can't talk about it!

Time has come to the end of 2010. In the past year, mobile Internet has shown its prosperous trend around the world, and various mobile Internet companies have sprung up like bamboo shoots after a rain.

Among them, there are many who have done something in the previous life and achieved fame, and there are also many, such as the passing of a moment, a flash in the pan, and soon end after a fame. Of course, the most of them are still like the sands of the Ganges River. A bunch of small start-up companies that have risen in fashion, and have not known since their decline and death!

Entrepreneurship has always been a matter of life and death. If you cross the single-plank bridge with thousands of troops, the one who can survive is the winner!

In the past year, Huizhong Investment Department and Zhongying Capital have continuously invested in unicorns and small giants that have succeeded in their previous lives and have just founded in this life. At the same time, Huizhong itself, as a mobile Internet era, is the world’s most A startup company with potential and the most investment value, in addition to continuously expanding the game business, its layout in the cloud computing field, and the rapid development and cultivation of WeChat, which Fang Zhe regards as the core of Huizhong in the future, all let Huizhong Become the most dazzling star startup in the world!

When formulating the plan at the beginning of the year, Fang Zhe determined that Huizhong’s most important thing this year is to develop WeChat. From the global promotion of WeChat in March to the break of 100 million WeChat users in August, it has attracted the attention of the world’s top capital, so that Fang Zhe and Huizhong The public had to hold their thighs through financing to escort the development of WeChat in the next few years. Now, WeChat, which has already opened up globally, has increased its global user growth rate exponentially.

From breaking 100 million at the end of August to the end of December now, the total number of WeChat users worldwide has exceeded 200 million, reaching more than 212 million. Among them, the total number of WeChat users in China has exceeded 40 million. Overseas, there are more than 170 million users!

With the increase in the number of WeChat users, the snowball effect has become more and more obvious. The number of new users on WeChat every day and every month is rising steadily. On average, more than 100 WeChat users are registered every day in the world. Million!There are nearly 30 million new users every month!

Even so, as the helm of Huizhong, China's richest man, and the world's richest young man under 30, Fang Zhe and Fang Da's boss still feel that the development of WeChat is too slow!

The reason why Fang Zhe feels slow is that as time goes by, more and more large companies and many entrepreneurs who follow the trend of WeChat have seen the potential of WeChat, which means that WeChat is facing more and more competitors.

For start-up companies, Fang Zhe is not afraid, because Fang Zhe knows that when WeChat users reach the current scale, they will have no chance, unless, like social software such as Momo and Tantan in the past life, they will make a mistake. Subdivision areas such as stranger socialization.

What Fang Zhe is worried about is that big companies, whether it is the domestic social hegemon, Tencent, or overseas mysapce, facebook, or even Microsoft’s MSN, are becoming more aware of the potential of WeChat.

For this reason, after seeing that even if they update their mobile QQ, they still cannot stop the rise of WeChat. Many people have started to rebuild a pure mobile Internet social software like WeChat!

Therefore, Fang Zhe decided to expand WeChat's leading advantage as soon as possible and leave competitors far behind!

Beginning in mid-December, a huge and complicated traffic subsidy program began to slowly kick off among WeChat users worldwide!

The traffic subsidy program is huge and complicated because it involves the cooperation between Huizhong and dozens of communication operators around the world, but in fact, to put it simply, this program is simple and crude. Flow subsidy program.

No country or region in the world, all newly registered WeChat users can get 50-500M free traffic. In addition, after registering WeChat, binding emails, binding mobile phone numbers, etc., can be additional Get traffic ranging from 50-100M. Every time you invite a friend to open WeChat, you can get an additional 10M-50M traffic subsidy. The additional traffic limit for each WeChat user is 1G!

Existing users who have registered for WeChat, in addition to enjoying a 20% discount on the data package within six months, can also participate in the activity of inviting friends to open WeChat data!

This time wechat traffic subsidy activities spread to dozens of countries and regions around the world. Because each country has different operators, traffic tariffs, etc., the entire event is also extremely large and complicated. Of course, the most important thing is, Very expensive!

On average, Huizhong needs to subsidize 10 yuan for each newly registered WeChat user and 50 yuan for each old user within half a year.

In other words, in addition to subsidizing tens of billions of RMB and nearly 1.2 billion US dollars for the more than 200 million registered users, Huizhong will need to spend 6 billion RMB, nearly 600 million for every 100 million increase in WeChat users in the next six months. US dollars!